What Ezi Car rental does

Ezi Car Rental Limited is a New Zealand-based car rental operator founded in 1998, headquartered in Auckland with 200 employees operating 24 airport and city branches across the North and South Islands. The company serves domestic New Zealand travelers, international tourists, seniors (via SuperGold and Auto Club discount programs), families, business customers (via the Ezi Business sub-brand), and inter-island travelers requiring Cook Strait ferry vehicle transport. Its core product is full-service vehicle rental spanning compact cars, SUVs, 4WDs, utes, and commercial vehicles, supported by tiered insurance packages (Ezi Starter with standard excess, Ezi Dynamic at reduced excess, and Ezi Ultra with zero excess from NZ$35/day) and add-ons including child safety seats, snow chains, ski racks, towbars, roadside assistance, and ferry bookings through Interislander and Bluebridge partnerships.

The business operates a direct-to-consumer model through its owned website (powered by Carcloud platform technology) and physical branch network, with revenue generated from daily vehicle rental charges (inclusive of unlimited kilometres, GST at 15%, and standard third-party liability cover), insurance and cover product upsells, accessories and add-on fees, ferry booking commissions, and premium airport location/one-way fees. Underlying technology includes GPS tracking and immobiliser systems across the fleet (integrated with the NZTA toll road system for automated toll detection) and an online booking platform supporting flexible booking with no upfront payment, free amendments, and no cancellation fees for direct bookings. Ezi holds Qualmark Gold sustainable tourism certification and a 2020 Westpac Business Award for Excellence in Customer Service Delivery.

In October 2023, Toyota Motor Corporation acquired Ezi Car Rental through Toyota Finance New Zealand Limited, integrating the company into Toyota's broader mobility ecosystem in New Zealand and providing access to OEM fleet vehicles and corporate financial backing. The company operates as a wholly-owned subsidiary while retaining the Ezi Car Rental brand across its nationwide branch network.

Name

Ezi Car rental

Legal name

Ezi Car Rental Limited

Website

https://ezicarrental.co.nz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Ezi Car Rental is a New Zealand-based car rental operator with 200 employees and 24 airport and city branches serving domestic travelers, international tourists, seniors, families, and business customers. Founded in 1998 and acquired by Toyota Motor Corporation in October 2023, it offers a full fleet with tiered insurance, add-ons, and ferry booking partnerships.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

akta.pro secondary industries

Off-Airport / Neighborhood Car Rental (THADAAAB), Local City / In-Town Car Rental (THADAAAC), One-Way / Intercity Car Rental (THADAAAD), Light-Duty Cargo Van Rentals (THADAJAA)

Keywords

• Car rental services
• Vehicle rental
• Airport car hire
• Rental fleet management
• Tourism transportation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental: Daily vehicle rental charges including unlimited kilometres, standard third party and public liability cover, and 24-hour breakdown assistance. Rates include GST at 15%.
2. Insurance/Cover Products: Additional insurance products including Ezi Dynamic (reduced excess) and Ezi Ultra (zero excess) cover packages, priced from NZ$35 per day
3. Accessories and Add-ons: Child safety seats, snow chains ($15/day), ski racks ($15/day), towbars, GPS units and other vehicle accessories available for additional daily fees
4. Ferry Bookings: Partnership with Interislander and Bluebridge for Cook Strait ferry crossings with vehicles. Vehicle fares from $224-$247, adult fares $83-$93
5. Airport and Location Fees: Premium location fees for airport branches, one-way hire fees, and late return charges

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ezi Car Rental is a New Zealand-based car rental company operating 24 branches nationwide, providing short-term vehicle rentals of passenger cars, SUVs, vans, and trucks to domestic and international travellers. The service is complemented by tiered insurance packages, ancillary add-ons (child seats, ski racks, snow chains, towbars), ferry bookings, and an Airport to City transfer service.

Product overview

Ezi Car Rental is a New Zealand-based car rental service offering a comprehensive fleet of vehicles across 24 airport and city branches. The core product is the car rental service, supported by tiered insurance packages (Ezi Starter, Ezi Dynamic, and Ezi Ultra) and 24/7 roadside assistance. The company operates a subsidiary brand, Ezi Business, for corporate customers. Additional revenue streams include add-on services such as ferry bookings through Interislander and Bluebridge, child safety seats, snow chains, ski racks, and towbars for towing. Value programs include Drive Ezi membership (10% discount), SuperGold and Auto Club member discounts, and a Mobil fuel discount partnership. The company was acquired by Toyota Motor Corporation in October 2023 and is a subsidiary of Toyota Finance New Zealand Limited.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Unlimited kilometres on all rentals - no per-kilometre charges
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• InterislandercoreStrategic or Co-development PartnerPartnership to enable customers to take rental vehicles on the Cook Strait ferry crossing between Wellington and Picton. Customers can drive onto the ferry with their rental car and drive off at the destination without needing to swap vehicles.
• BluebridgecoreStrategic or Co-development PartnerPartnership to enable customers to take rental vehicles on the Cook Strait ferry crossing between Wellington and Picton. Provides alternative ferry operator with competitive pricing for vehicle transport.
• MobilminorGTM or Marketing PartnerFuel discount partnership offering Ezi customers 8 cents off per litre at over 170 participating Mobil stations across New Zealand. Barcoded key tags provided with each rental enable the discount at participating fuel stations.
• AA Roadside AssistancecoreStrategic or Co-development Partner24/7 roadside assistance partnership providing emergency breakdown services including mechanical fault support, battery jumpstarts, fuel delivery, tyre changes, and vehicle recovery.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Budget New Zealand: Value-oriented sister brand to Avis operating across the same NZ airport network, directly contesting Ezi on price-sensitive leisure and domestic rentals.
• Thrifty Car Rental New Zealand: NZ-focused rental brand with airport and city branches and similar fleet mix, competing head-to-head with Ezi on domestic tourism and airport pickup.
• Hertz New Zealand: Global rental brand operating at the same New Zealand airports and cities as Ezi, offering a similar passenger-vehicle fleet with comparable insurance tiers and one-way rentals.
• Go Rentals (New Zealand): NZ-headquartered rental operator with airport locations and similar tourism-focused pricing (e.g. unlimited km offers), directly competing for the same leisure customers.
• Enterprise Rent-A-Car (New Zealand): Global rental major with growing NZ airport presence and a strong corporate / replacement-segment focus overlapping Ezi Business.
• Avis New Zealand: Direct competitor in airport and city car rental across NZ, with comparable vehicle categories, loyalty program, and corporate/business rental offerings overlapping Ezi's positioning.
• Apex Car Rentals: NZ/Australia-headquartered rental brand with overlapping airport-and-city network and comparable midsize and SUV fleet categories to Ezi.

Others

• AA New Zealand (car rental services): Adjacent ecosystem participant — already a roadside-assistance partner to Ezi and Auto Club partner, with potential future overlap in member-based car rental services.

Emerging players

• JUCY Rentals (New Zealand): NZ-born rental challenger with a distinctive young-traveler focus, overlapping Ezi on airport leisure rentals and budget insurance offerings.

Broad incumbents

• Sixt Rent A Car (New Zealand): European-headquartered rental major operating in NZ airports; competes with Ezi on premium and leisure segments from a broad global mobility platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ezirent

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ezi Car rental