Lonergan Research Pty Ltd

What Lonergan Research Pty Ltd does

Lonergan Research Pty Ltd is an independent strategic market research consultancy headquartered in Sydney, Australia, founded in 2009. The firm combines qualitative, quantitative, and big data methodologies with an in-house field service team to deliver bespoke research engagements to a client base split between top-tier Australian commercial organisations and government agencies. Core service lines include Commercial Research, Government Research, PR & Communications Research, and Field Services, complemented by Behaviour Change, Evaluation, and a dedicated Mystery Shopping offering run through the mysterycustomer.com.au platform.

The company's underlying technology stack is built around its own proprietary research panel (rdb.lonergan.team) for respondent recruitment, a dedicated mystery shopping network and portal, and an in-house field operations capability covering face-to-face interviewing and retail audits. The firm holds ISO 20252 certification and memberships in the Research Society, MSPA, QPMR, and the Australian Polling Council, which together act as procurement credentials for government and large-enterprise research tenders.

Commercially, Lonergan operates a B2B professional services model with project-based, bespoke pricing — no standard tiers are published and prospects are routed through a "Request a Quote" workflow that engages the CEO and Managing Director directly. The go-to-market is sales-led, leveraging the company website, LinkedIn, earned media coverage of its survey work, and direct referral. Revenue derives from custom research engagements delivered by a team of 11–50 employees, with no disclosed parent, subsidiaries, funding rounds, or external investment.

Name

Lonergan Research Pty Ltd

Legal name

Lonergan Research Pty Ltd

Website

https://lonerganresearch.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lonergan Research is an independent Australian strategic market research consultancy combining qualitative, quantitative, big data, and in-house field services to deliver bespoke insights to top-tier commercial enterprises and government agencies across Australia.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Consumer insights research
• Government policy research
• Mystery shopping services
• Behaviour change research

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Market Research Consulting: Bespoke strategic research consulting services delivered to commercial and government clients. Engagements are tailored to client briefs and typically involve qualitative, quantitative, or mixed-method research approaches with deliverables including insights, recommendations, and strategic guidance.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Lonergan Research is an independent strategic market research consultancy that delivers bespoke qualitative, quantitative, big data, and in-house field services research to commercial organisations and government clients. It combines methodological neutrality with strategic insight generation, complemented by a proprietary research panel and a dedicated mystery shopping platform.

Product overview

Lonergan Research is an independent strategic market research consultancy offering a portfolio of research services. The core offerings include Commercial Research (brand and consumer insights), Government Research, PR & Communications Research, and Field Services. These are complemented by specialised modules including Behaviour Change and Evaluation services. The company also provides Mystery Shopping as an additional service. The firm combines qualitative, quantitative, big data, and in-house field service capabilities to deliver comprehensive research solutions across commercial and government sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Insights & Brand Research (Commercial Research)

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Australian Polling CouncilcoreStrategic or Co-development PartnerLonergan Research is a member of the Australian Polling Council, adhering to professional standards for public opinion polling and positioning the firm as a credible player in the political and social research space.
• Mystery CustomerminorOthersJohn Jelbart serves as Director of Mystery Shopping, linking Lonergan Research to the Mystery Customer brand (mysterycustomer.com.au) for mystery shopping services.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Roy Morgan Research: Long-established Australian market research company providing syndicated and custom research across consumer, political, and social topics. Direct comparable given shared domestic focus, multi-method approach, and enterprise plus government client base.
• Fiftyfive5: Australian consumer insights and market research firm (now part of Oliver Wyman). Direct peer given shared focus on brand and consumer research for enterprise clients in Australia and similar mid-size professional services profile.
• The Research Agency: Australian research consultancy focused on PR, communications, and brand research for enterprise and government clients. Direct peer in the PR & communications research segment Lonergan explicitly serves.
• Cobalt Consumer Intelligence: Australian custom market research firm focused on consumer and brand insights for enterprise clients. Direct comparable given shared bespoke qualitative/quantitative methodology and Australian enterprise customer base.
• Stable Research: Australian full-service market research consultancy serving commercial and government clients. Direct comparable in scope of services, methodology mix, and Australian enterprise/government customer profile.
• McNair yellowSquares: Australian strategic research and insights consultancy serving commercial and government clients with qualitative, quantitative, and behaviour-change capabilities. Direct peer given overlapping methodology mix and similar mid-market positioning in Australia.

Broad incumbents

• Ipsos Australia: Global market research and analytics group with a substantial Australian operation spanning consumer, public affairs, and corporate research. Broad incumbent that competes with Lonergan on enterprise and government tenders in Australia.
• Colmar Brunton (Kantar Australia): Australian brand and consumer research brand within Kantar, a global research group. Broad incumbent offering overlapping brand, advertising, and consumer insights capabilities as part of a much larger global portfolio.
• Nielsen Australia: Global measurement and data analytics company with a strong Australian media and consumer research presence. Broad incumbent offering syndicated and custom research that overlaps with Lonergan's commercial client work.

Emerging players

• YouGov Australia: Digital-first international research and polling group with an active Australian panel. Emerging competitor that overlaps with Lonergan in public opinion polling and brand research, but competes primarily on cost and speed via its online panel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LonerganResearch
• LinkedInlinkedin.com/company/lonergan-research?originalSubdomain=au
• Xx.com/Lonergan_Rsrch

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lonergan Research Pty Ltd