Goncalves Macedo Paiva & Rassi Advogados

What Goncalves Macedo Paiva & Rassi Advogados does

GMPR Advogados (Goncalves Macedo Paiva & Rassi Advogados) is a full-service Brazilian law firm headquartered in Goiânia, Goiás, with a second office in Rio Verde, serving the Centro-Oeste (Midwest) region. Founded around 2005–2006 by three professors who rejected a litigation-only model in favor of integrated preventive, consultative, and contentious legal services, the firm today operates across approximately 20 practice areas, with particular depth in agribusiness, corporate/business law, labor law, environmental law, tax law, regulatory/public law, criminal corporate defense, judicial recovery, and adjacent niches (fashion, medical, sports, entertainment, condominium law, LGPD/data privacy).

The firm serves two primary client verticals: business enterprises (Empresas) requiring multidisciplinary legal counsel, and agribusiness operators across Brazil's Midwest agricultural belt. Revenue is generated exclusively through traditional professional services fees — quote-based, per-engagement — with no disclosed pricing, subscription, or technology-product revenue stream. The underlying technology stack is conventional professional services infrastructure: a Wix-hosted website, a website contact form, WhatsApp for client intake, and standard office tooling; no proprietary legal-tech platform, API, AI/ML capability, or data asset is disclosed.

GMPR's go-to-market combines direct client engagement (in-person and virtual consultations across two physical offices), content marketing through a blog and active social channels (LinkedIn, Instagram, Facebook, YouTube, Spotify podcast), event participation (notably Tecnoshow COMIGO in Rio Verde), and earned media in outlets including LexLatin, Análise Editorial, and The Latin American Lawyer. The firm is independently owned as a Brazilian sociedade de advogados with no external investor or parent company, and was ranked by Chambers Regions 2025 and 2026 for General Business Law in Centro-Oeste.

Name

Goncalves Macedo Paiva & Rassi Advogados

Legal name

GMPR Advogados

Website

https://gmpr.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

GMPR Advogados is a full-service Brazilian law firm headquartered in Goiânia, Goiás, serving business enterprises and agribusiness clients across 20+ practice areas including corporate, labor, environmental, tax, and regulatory law, with a second office in Rio Verde.

Ownership category

akta.pro rank

Product category

Legal Services

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAMAB

Trademark Prosecution & Brand Protection

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

Keywords

• Legal advisory services
• Corporate law practice
• Agribusiness legal services
• Labor and employment law
• Environmental law practice

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Legal Services Fees: GMPR generates revenue by providing comprehensive legal advisory and litigation services across multiple practice areas including Administrative Law, Environmental Law, Civil Law, Labor Law, Corporate/Business Law, Tax Law, Regulatory Law, Criminal Law, Agrarian Law, Agribusiness, Consumer Law, Sports Law, Entertainment Law, Real Estate Law, Medical Law, Social Security Law, Condominium Law, Fashion Law, and Judicial Recovery & Administration. Services span preventive legal counsel, consultative advice, and contentious representation, billed through traditional legal fee arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

GMPR Advogados is a full-service Brazilian law firm providing multidisciplinary legal advisory and litigation services across 20 practice areas, including corporate, agribusiness, labor, environmental, tax, regulatory, civil, criminal, administrative, public, real estate, medical, social security, consumer, sports, entertainment, and fashion law. The firm delivers preventive counsel, consultative advisory, and contentious representation to business clients, with particular depth in agribusiness and regulatory matters tied to Brazil's Centro-Oeste region.

Product overview

GMPR | Advogados is a full-service Brazilian law firm operating as a multidisciplinary practice with 19-20 years of experience. The firm provides comprehensive legal services across 20 distinct practice areas, with particular emphasis on agribusiness, corporate law, labor law, environmental law, tax law, regulatory affairs, and public law. The firm serves corporate clients, agricultural producers, and institutional entities from offices in Goiânia and Rio Verde, Goiás. Services range from preventive legal counsel and advisory to complete litigation representation across all judicial and administrative forums.

Differentiator

Problem solved

Functional benefit

Products and services

• Direito do Agronegócio (Agribusiness Law)
• Direito Empresarial (Corporate/Business Law)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Veirano Advogados: Brazilian full-service firm with offices in Rio, São Paulo, Brasília, and Porto Alegre. Comparable in providing multidisciplinary corporate, regulatory, tax, and labor services, with similar practice-area breadth to GMPR.
• TozziniFreire Advogados: Brazilian full-service firm with strong corporate, technology, and regulatory practices. Comparable multidisciplinary model to GMPR, but with international alliances and broader geographic footprint.
• Demarest Advogados: One of Brazil's largest full-service firms, headquartered in São Paulo with offices in Rio and Brasília. Comparable in offering comprehensive legal advisory across corporate, tax, labor, regulatory, and agribusiness-related matters at national scale.
• Mattos Filho: Brazil's largest full-service law firm with offices in São Paulo, Rio, Brasília, and other major cities. Comparable as a multidisciplinary Brazilian legal services provider, though at much greater scale and with national/international reach that GMPR lacks.
• Pinheiro Neto: Premier São Paulo-based full-service law firm with strong corporate, M&A, and regulatory practices. Comparable in offering a multidisciplinary practice across corporate, tax, labor, and regulatory law, but operating at a national/international scale GMPR does not match.
• Cescon Barrieu: Brazilian full-service law firm with strong corporate, finance, and dispute resolution practices. Comparable multidisciplinary legal services model serving enterprise and mid-market clients.
• Machado Meyer: Major São Paulo full-service firm with deep corporate, banking, tax, and regulatory practices. Comparable multidisciplinary coverage to GMPR across business law areas, but with tier-1 client roster and cross-border capacity.

Regional players

• Rolin, Viotti & Goulart Cardoso: Regional full-service firm based in Minas Gerais with multidisciplinary corporate, tax, and agribusiness practices. Comparable to GMPR as a tier-2 regional firm competing for enterprise clients outside São Paulo.
• Bicalho Franco Advogados: Minas Gerais-based full-service law firm with strong agribusiness, corporate, and litigation practices. Comparable to GMPR as a regional Brazilian multidisciplinary firm with agribusiness specialization, though based in Belo Horizonte rather than Centro-Oeste.
• Abe Giovanini Pereira: Regional full-service Brazilian law firm with operations outside the São Paulo axis. Comparable to GMPR as a tier-2 multidisciplinary firm targeting enterprise clients in tier-2 markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gmpradvogados6621
• Facebookfacebook.com/gmpr.advogados
• LinkedInlinkedin.com/company/gmpradvogados
• Instagraminstagram.com/gmpr.advogados
• Xx.com/gmpr_adv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goncalves Macedo Paiva & Rassi Advogados