YKRA
YKRA is a privately-held Budapest-based brand that designs and sells handcrafted European-made backpacks, bags, accessories, and apparel direct-to-consumer via its own e-commerce site and Budapest retail stores.
- Company typePrivate
- Founded2011
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What YKRA does
YKRA is a privately-held Hungarian company (legal entity YKRA DESIGN KFT., a Hungarian limited liability company) that designs and sells handcrafted backpacks and accessories, founded in 2011 and based in Budapest with a team of 11-50 employees. The company manufactures its products in Europe from natural, ethically sourced materials, emphasizing 1970s mountaineering-inspired and 1990s skater-inspired aesthetics with signature design elements such as rope and carabiner attachments and tricolor treatments. Its product portfolio spans everyday backpacks (MATRA, MATRA MINI, MATRA MINI S, SCOUT, SCOUT MINI, SAILOR PACK, SAILOR MINI), travel and lifestyle bags (Weekender, Mini Duffle, Tote Bag, Beach Bag), wearables and accessories (Crossbody Bag, Fanny Pack, Mini Wallet, Side Pouch, Travel Case, Laptop Case, Pencil Case, Pouch, Dopp Pack), apparel (Landscape Logo Hoodie and T-shirts, Banana Sticker T), a dedicated Kids line, care products, and digital gift cards.
YKRA operates a direct-to-consumer go-to-market model, selling exclusively through its own e-commerce storefront at ykra.com and a physical retail presence in Budapest. Pricing is unit-based, ranging from approximately €24.50 for entry items like the Scout Mini up to €269 for the flagship MATRA backpack, with a 10% first-order discount code (FOLLOWTHESUN) and free shipping above €199. The brand also offers corporate gifting services. Marketing is content-led, centered on 'The Journal' editorial blog, the 'YKRA Faces' interview series featuring creative professionals, an 'Adventure Club' email newsletter, and organic social media presence. The company has no disclosed institutional investors, no funding rounds, no parent company, and is led by founder and CEO Balázs Lakatos.
YKRA firmographics
Firmographics- Name
- YKRA
- Legal name
- YKRA DESIGN KFT.
- Website
- https://ykra.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YKRA is a privately-held Budapest-based brand that designs and sells handcrafted European-made backpacks, bags, accessories, and apparel direct-to-consumer via its own e-commerce site and Budapest retail stores.
- Ownership category
- akta.pro rank
YKRA industry classification
Industry- Product category
- Handcrafted Backpacks & Accessories
- NAICS
- Luggage and Leather Goods Retailers (458320), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Backpacks & Travel Bags (CRAAAJAB)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Backpacking & Trekking Gear Retail (CRAMAAAA), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where YKRA is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Markets served
YKRA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Product Sales (B2C): YKRA generates revenue through direct sales of backpacks, accessories, and apparel to individual consumers via its e-commerce platform. Products are sold at fixed retail prices in euros, with periodic promotional discounts. The company also offers corporate gifting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Backpacks - ranging from everyday carry to premium options |
| Unit Pricing | Pay-as-you-go | Bags and Weekenders |
| Unit Pricing | Pay-as-you-go | Accessories - wearables and small items |
| Unit Pricing | Pay-as-you-go | Travel and Everyday Accessories |
| Unit Pricing | Pay-as-you-go | Apparel |
| Unit Pricing | Pay-as-you-go | YKRA Kids Line |
| Subscription | Monthly | Gift Cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
YKRA product offering
Product offeringCore offering
YKRA manufactures and sells handcrafted backpacks, bags, and accessories (and a small apparel line) inspired by 1970s mountaineering and 90s skater aesthetics, made in Europe from natural materials. The core product line comprises the MATRA, SCOUT, and SAILOR PACK backpack families, complemented by travel bags (WEEKENDER, MINI DUFFLE), wearables (FANNY PACK, CROSSBODY BAG, MINI WALLET), apparel, and care products. Products are sold direct-to-consumer primarily through the company's own e-commerce storefront ykra.com, with a physical store in Budapest.
Product overview
YKRA is a European backpack and accessories brand offering a diverse portfolio of everyday carry products. The core product line includes multiple backpack models (MATRA, MATRA MINI, MATRA MINI S, SCOUT, SCOUT MINI, SAILOR PACK, SAILOR MINI) designed for daily use and travel. The bag collection features the WEEKENDER, MINI DUFFLE, TOTE BAG, and BEACH BAG for various travel and lifestyle needs. Accessories encompass wearables (CROSSBODY BAG, FANNY PACK, Fanny Pack Mini, MINI WALLET, SIDE POUCH, TRAVEL CASE), stationery and laptop items (LAPTOP CASE, PENCIL CASE, POUCH), and toiletries (DOPP PACK). The apparel line includes t-shirts and hoodies with the Landscape Logo design and Banana Sticker T. Care products (Magic Beeswax, Jason Markk Repel Spray, Jason Markk Foam Cleaner) support product maintenance. The brand emphasizes ethical manufacturing in Europe using natural materials, with products attached to an adventure-focused lifestyle identity through the Adventure Club loyalty program.
Differentiator
Problem solved
Functional benefit
Products and services
- MATRA Backpack Full-size everyday backpack with side pocket featuring iconic YKRA design, side pocket, tricolor/rope/carabiner detailing, and European craftsmanship for adult consumers seeking daily carry and travel.
- MATRA MINI Backpack Compact everyday backpack with iconic tricolor design and 90s skater aesthetic, handcrafted in Europe from natural materials for adult consumers.
- SCOUT Backpack Mid-size everyday backpack with Magic Sealife design suitable for daily adventures and commuting, handcrafted in Europe from natural materials.
- SAILOR PACK Backpack Nautical-inspired everyday backpack from YKRA's classic line, priced at €99, suitable for daily use and travel.
- WEEKENDER Bag Travel bag designed for short trips and weekend getaways, handcrafted in Europe from natural materials.
- MINI DUFFLE Bag Compact duffle bag for travel and everyday use, handcrafted in Europe from natural materials, available across adult and YKRA Kids collections.
- CROSSBODY BAG Crossbody wearable bag with iconic YKRA design, priced at €95, suitable for everyday wear.
- FANNY PACK Waist pack with iconic YKRA design (including Magic Sealife edition), priced at €59, serving as a functional everyday accessory.
- MINI WALLET Compact wallet with 90s skater aesthetic featuring YKRA's iconic rope and carabiner attachment, priced at €35.
- Unisex Landscape Logo Hoodie Unisex hoodie featuring the YKRA landscape logo, part of the apparel collection, priced at €90.
- Women's Landscape Logo T-shirt Women's t-shirt featuring the YKRA landscape logo, part of the apparel collection, priced at €35.
- YKRA Kids Tote Bag Children's tote bag for everyday carrying, part of the YKRA Kids collection, handcrafted in Europe from natural materials.
- YKRA Magic Beeswax Impregnating wax for waterproofing and conditioning YKRA backpacks, sold as a backpack care accessory.
- YKRA Gift Card Digital gift cards redeemable across YKRA's product catalog, available for purchase online.
Companies that use YKRA
Customer profileSegments2 records
Ideal customer profiles2 records
YKRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YKRA partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
YKRA competitors and assessment
Company assessmentDirect peers
- Bellroy: Australian premium accessories brand specializing in bags, wallets, and everyday carry. Comparable to YKRA in design-led positioning, premium price points, and DTC-first go-to-market with curated product assortment.
- Topo Designs: Colorado-based outdoor lifestyle brand making backpacks and bags with heritage aesthetic and outdoor functionality. Closely matches YKRA's blend of retro design, outdoor utility, and direct-to-consumer sales approach.
- Millican: UK outdoor bags and backpacks brand inspired by Lake District heritage, focusing on durable, ethically-made packs. Comparable to YKRA in European heritage positioning, ethical production messaging, and small-batch outdoor-inspired product line.
- Mismo: Danish premium bag and accessory brand combining Scandinavian design with European craftsmanship. Comparable to YKRA in design-led positioning, premium price points, and curated DTC assortment of bags and small accessories.
- Herschel Supply Co. Canadian heritage-inspired backpack and accessories brand selling directly to consumers and through wholesale. Highly comparable to YKRA in everyday-carry positioning, design-led product line, mid-premium price points, and lifestyle brand storytelling.
- Troubadour: UK/Swiss-made premium leather and technical bags brand with strong sustainability credentials. Comparable to YKRA in design-led premium positioning, European craftsmanship, and DTC-led sales model targeting style-conscious professionals.
- Sandqvist: Swedish Scandinavian backpack and bag brand emphasizing Scandinavian design, ethical production, and natural materials. Closely mirrors YKRA's value proposition of ethically made, design-forward European bags sold primarily DTC and through select retailers.
Emerging players
- Cotopaxi: US-based outdoor and lifestyle brand with strong sustainability and ethical-production messaging. Comparable to YKRA in purpose-driven brand identity and outdoor-inspired bag line, but with significantly larger scale and broader apparel assortment.
Broad incumbents
- Eastpak: Global mass-market backpack and luggage brand with ubiquitous distribution. Comparable as a backpack category peer but operates at vastly larger scale with broader price points and mass-market positioning vs. YKRA's premium niche.
- Fjällräven: Swedish outdoor heritage brand with the iconic Kånken backpack and broader outdoor product line. Comparable to YKRA in mountaineering-inspired design DNA and premium positioning, but operates at much larger scale with global wholesale distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
YKRA social profiles
Digital presenceYKRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
YKRA leadership team
Management profileNumber of profiles
Profiles1 record
YKRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YKRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YKRA
What does YKRA do?
YKRA manufactures and sells handcrafted backpacks, bags, and accessories (and a small apparel line) inspired by 1970s mountaineering and 90s skater aesthetics, made in Europe from natural materials. The core product line comprises the MATRA, SCOUT, and SAILOR PACK backpack families, complemented by travel bags (WEEKENDER, MINI DUFFLE), wearables (FANNY PACK, CROSSBODY BAG, MINI WALLET), apparel, and care products. Products are sold direct-to-consumer primarily through the company's own e-commerce storefront ykra.com, with a physical store in Budapest.
Is YKRA a public or private company?
YKRA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YKRA founded?
YKRA was founded in 2011. It employs 11 to 50 people.
Where is YKRA based?
YKRA is headquartered in Budapest, Hungary, in the Europe region.
How does YKRA make money?
One revenue line is on record: product Sales (B2C).
Who are YKRA's main competitors?
Direct peers on record are Bellroy, Topo Designs, Millican, Mismo, Herschel Supply Co., Troubadour and Sandqvist. Cotopaxi is listed as an emerging player. Broad incumbents are Eastpak and Fjällräven.
Does YKRA have an API?
No public API is recorded for YKRA.
What industry is YKRA in?
YKRA's product category is Handcrafted Backpacks & Accessories. Its primary akta.pro industry code is CRAAAJAB, Backpacks & Travel Bags, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 458320 and its SIC code is 3949.