Will Media
Will Media is a Tokyo-based B2B media production services firm founded in 2000, offering bespoke cross-media solutions spanning website development, video production, DTP publishing, SNS operations, and broadcast metadata services to Japanese enterprise clients across telecommunications, broadcasting, advertising, and entertainment.
- Company typePrivate
- Founded2000
- HeadquartersShimbashi, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Will Media does
Will Media (ウィルメディア株式会社) is a Tokyo-based, privately held Japanese media production services firm founded on May 10, 2000. The company delivers bespoke cross-media solutions spanning website production and development (including operations, analytics, and marketing), video planning and production, interviewing/photography/writing, DTP and publishing services (editing, proofreading, copy-editing), SNS planning and operations (YouTube, Twitter, Facebook, Instagram), and broadcast metadata operations. It also constructs and operates sports media properties, including its proprietary YouTube channel '恋するスポーツ' (Renai Sports), which features former PL Gakuen professional baseball players and is described as steadily growing its subscriber base.
The firm operates a sales-led, direct-engagement go-to-market model, providing customized solutions tailored to individual enterprise clients rather than standardized products. Pricing is quote-based and not publicly disclosed. Its customer base consists of major Japanese enterprises across telecommunications (NTT Docomo, KDDI), cable broadcasting (JCOM), advertising (Dentsu, D2C, IPG), entertainment (Pia, Jupiter Entertainment, Eny, Natasha), electronics (Sony Marketing), and retail (FamilyMart). As of November 30, 2017, the group had 75 employees and registered capital of ¥24 million; the company obtained ISMS certification in March 2023 and relocated its headquarters in August 2024. The company is led by Representative Director Iwagishi Hirokazu (岩岸博一), serves a single domestic geography (Tokyo Metropolitan Area, Japan), and operates with no disclosed parent company, external investors, or M&A activity.
Will Media firmographics
Firmographics- Name
- Will Media
- Legal name
- ウィルメディア株式会社
- Website
- https://willmedia.co.jp
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Will Media is a Tokyo-based B2B media production services firm founded in 2000, offering bespoke cross-media solutions spanning website development, video production, DTP publishing, SNS operations, and broadcast metadata services to Japanese enterprise clients across telecommunications, broadcasting, advertising, and entertainment.
- Ownership category
- akta.pro rank
Will Media industry classification
Industry- Product category
- Media Production Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
Keywords
Where Will Media is headquartered
LocationHeadquarters
- HQ city
- Shimbashi
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Will Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Website Production and Development: Custom website development including design, implementation, analytics, and marketing support. Provides ongoing operational support and improvement proposals.
- Video Production: Video planning and production services for marketing purposes, tailored to client objectives and use cases.
- Publishing and DTP: Magazine publishing and DTP production including editing, proofreading, and rapid pamphlet creation.
- SNS Operations: YouTube channel management, radio program production, new media construction, account setup and operational outsourcing.
- Sports Media Operations: Sports media construction and operation support, including proprietary YouTube channel '恋するスポーツ'.
- Broadcast Metadata Operations: Broadcast-related metadata operations services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Will Media product offering
Product offeringCore offering
Will Media provides bespoke cross-media production services to Japanese enterprise clients, spanning website production and development, video planning and production, interviewing/photography/writing, DTP publishing and editing, and SNS operations (YouTube, Twitter, Facebook, Instagram). Services are delivered as customized solutions addressing individual client requirements, with the company also constructing and operating proprietary sports media channels.
Product overview
Will Media is a Japanese web, video production, and publishing company offering an integrated suite of customized solutions. The portfolio consists of six core service modules: website production/development (with operation, analysis, and marketing capabilities), video planning and production, interviewing/photography/writing, DTP/publishing services, SNS planning and operations, and sports media construction. The company also operates owned media including the YouTube channel '恋するスポーツ'. Services can be provided individually or combined as an OEM/customized solution package.
Differentiator
Problem solved
Functional benefit
Brands
- 恋するスポーツ: Sports media YouTube channel featuring PL Gakuen former professional baseball players, hosted by Nohgaki.
Products and services
- Website Production and Development (運用・分析・マーケティング) End-to-end website production service covering initial construction, operations, analytics, and improvement proposals, aligned with current design and technology trends. Targets enterprise clients needing total website support.
- Video Planning and Production (映像企画・制作) Video planning and production service offering optimal plans tailored to purpose and usage for the growing video marketing market. For enterprise marketing teams.
- Interviewing, Photography, and Writing (取材・撮影・ライティング) Content creation service using experienced writers, cameramen, and directors to handle shooting, copy creation, and appointment scheduling with interview subjects. For clients needing editorial content production.
- DTP Production (出版・編集・校正・校閲) DTP production service for publishing, editing, proofreading, and copy-editing of newsletters, brochures, and pamphlets. Web design can be coordinated simultaneously for unified design style. For clients needing print and digital media consistency.
- SNS Planning and Operations (YouTube/Twitter/Facebook/Instagram) SNS planning and operational support leveraging expertise in YouTube channel and radio program production. Includes new media construction, account setup, and operational outsourcing across YouTube, Twitter, Facebook, and Instagram.
- Sports Media Construction and Operations (スポーツメディア構築・運営) Sports media planning, construction, and operations service for professional baseball and other sports, including the company's own YouTube channel. For sports organizations and brands seeking sports-focused media presence.
Quantifiable outcome
- YouTube channel steadily growing subscriber base
Companies that use Will Media
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Will Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Will Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- &LOCKERSminor&LOCKERS appears as a linked partner on Will Media's website, suggesting a marketing or promotional partnership for mutual brand visibility. Nature of partnership is minor and primarily for cross-promotion.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Will Media competitors and assessment
Company assessmentEmerging players
- Digital Holdings: Japanese digital marketing holding company offering cross-media digital services including web, video, and SNS operations, with a similar enterprise-focused value proposition to Will Media.
- Septeni Holdings: Japanese digital marketing holding company with strong SNS operations and YouTube channel management capabilities, comparable to Will Media's SNS planning and operations service module.
Direct peers
- IMAGICA GROUP: Japanese post-production and broadcast technology group with capabilities spanning video production, broadcast metadata, and visual effects — directly overlapping Will Media's broadcast metadata operations and video production services.
- Members Co., Ltd. Japanese digital production services firm that provides web, video, and content production to enterprise clients, with a comparable bespoke cross-media services model targeting the same Tokyo enterprise customer base.
- transcosmos inc. Major Japanese digital services and BPO provider that, like Will Media, offers integrated web, video, and SNS operational services to enterprise clients, but at substantially larger scale across Asia.
- AOI TYO Holdings: Japanese holding company specializing in video and creative content production for advertising and entertainment, directly comparable to Will Media's video planning and production service line.
- basic, Inc. Tokyo-based integrated digital content production company offering web development, video, and marketing services to Japanese enterprises with a similar mid-sized, cross-media model.
Broad incumbents
- CyberAgent: Major Japanese internet media and advertising conglomerate with cross-media production, video, and SNS operations across ABEMA, CyberZ, and other subsidiaries — overlapping Will Media's services as part of a much broader portfolio.
- Hakuhodo DY Holdings: Japan's second-largest advertising agency group with full cross-media production capabilities including web, video, publishing, and SNS operations — the type of scaled incumbent that competes with Will Media for enterprise cross-media mandates.
- Dentsu: World's largest advertising agency group headquartered in Tokyo, offering integrated cross-media production and digital services; a documented enterprise customer of Will Media, illustrating the scale gap between Will Media and its largest potential clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Will Media social profiles
Digital presenceWill Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Will Media leadership team
Management profileNumber of profiles
Profiles1 record
Will Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Will Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Will Media
What does Will Media do?
Will Media provides bespoke cross-media production services to Japanese enterprise clients, spanning website production and development, video planning and production, interviewing/photography/writing, DTP publishing and editing, and SNS operations (YouTube, Twitter, Facebook, Instagram). Services are delivered as customized solutions addressing individual client requirements, with the company also constructing and operating proprietary sports media channels.
Is Will Media a public or private company?
Will Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Will Media founded?
Will Media was founded in 2000. It employs 11 to 50 people.
Where is Will Media based?
Will Media is headquartered in Shimbashi, Japan, in the Asia region.
How does Will Media make money?
Six revenue lines are on record. Website Production and Development is the primary driver. The others are video Production, publishing and DTP, SNS Operations, sports Media Operations and broadcast Metadata Operations.
Who are Will Media's main competitors?
Emerging players on record are Digital Holdings and Septeni Holdings. Direct peers are IMAGICA GROUP, Members Co., Ltd., transcosmos inc., AOI TYO Holdings and basic, Inc.. Broad incumbents are CyberAgent, Hakuhodo DY Holdings and Dentsu.
Does Will Media have an API?
No public API is recorded for Will Media.
What industry is Will Media in?
Will Media's product category is Media Production Services. Its primary akta.pro industry code is MPAHALAG, Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation). Its NAICS code is 51621 and its SIC code is 7812.