What Multus does

Multus d.o.o. is a private Croatian marketing and advertising agency headquartered in Zagreb at Jarunska 29. Founded in 1999 according to the company's legal record (with self-reported experience of 25 years), the firm operates as a full-service traditional advertising agency serving businesses in Croatia. Its service portfolio covers television advertising (media space purchasing on HTV1, HTV2, RTL, NOVA TV, MaxTv, and Sport klub), production of TV spots and commercials (including scriptwriting, storyboards, filming, 3D animation, and sound design), radio spot production for national and local stations, print advertising in major Croatian dailies (Jutarnji list, Večernji list) plus leaflets and catalogs, outdoor jumbo billboard placement across Croatia, and web design services including graphic design, animations, banners, and site redesigns. Client work is showcased through a Vimeo-hosted portfolio that features campaigns for Elgrad, Bauhaus, Senko, Mozaik, PSK, and Planet Obuca.

The agency's underlying technology stack is described as "industry-standard production equipment" with no proprietary platform, software product, or AI-enabled tooling disclosed. Revenue is generated through project-based professional services — concept development, creative production, and media space purchasing — with quote-based pricing tailored to each client's campaign and budget. Multus appears to operate as a founder/owner-operated micro-agency with 1-10 employees, no external institutional investment, no parent company, and no disclosed equity ownership structure.

Commercial reach is domestic-only: the agency buys and places advertising across Croatian national and local media outlets, and its strategy combines a static website (multus.hr) with a Vimeo video portfolio as its primary marketing channels. No public ticker, no funding history, no M&A activity, no regulatory disclosures, and no leadership or management team information is publicly available. The company itself reports as actively operating, but the absence of recent web updates (service pages carry 2017 timestamps) and the lack of any disclosed investment in technology or talent suggest the operation has remained narrowly focused on its existing Croatian client base.

Name

Multus

Legal name

MULTUS d.o.o.

Website

https://multus.hr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Multus is a privately held marketing agency in Zagreb, Croatia, offering traditional advertising services — TV and radio spot production, print advertising, web design, and billboard placement — to Croatian businesses across national and local media channels.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industry

Radio Media Buying (MPAAABAI)

Keywords

• TV advertising services
• Radio spot production
• Print advertising services
• Web design services
• Media buying services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: Project-based professional services revenue from creating and distributing commercial content across TV, radio, print, and digital channels. Services include TV spot production, radio spot production, print advertising, web design, and media space purchasing (zakup medijskog prostora) for clients.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Multus is a Croatian marketing agency that creates and distributes commercial advertising content across multiple media platforms. It produces TV commercials and radio spots, places ads on national and local television, radio, print, and outdoor billboard channels, and provides professional web design services for Croatian businesses.

Product overview

Multus is a marketing agency with 25 years of experience offering a unified suite of advertising and content production services. The portfolio includes TV advertising with media space purchasing, TV spot production, radio spot production, print advertising, web design, and jumbo billboard advertising. These services are delivered as integrated marketing solutions rather than as a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Advertising (Oglašavanje na TV) Television advertising services including media space purchasing on Croatian Television (HTV1 and HTV2), national TV channels (RTL, NOVA TV), and cable networks (MaxTV, Sport Club). Targeted at businesses seeking to reach mass audiences via television.
• TV Spot Production (Produkcija TV spotova i reklama) Production of commercial TV spots including concept development, scriptwriting, storyboard preparation, filming, and post-production with 3D animation and sound design. Targeted at businesses needing end-to-end TV commercial creation.
• Radio Spot Production (Produkcija radio spotova) Production of radio advertising spots with voice, music, and sound effects for national and local radio stations. Targeted at businesses running multi-channel advertising campaigns.
• Print Advertising (Tiskani oglasi) Print advertising services including newspaper ads in daily and weekly publications, promotional leaflets, catalogs, and insertions in major Croatian newspapers such as Jutarnji list and Večernji list. Targeted at businesses seeking localized print campaigns.
• Web Design (Web dizajn) Professional website design services including graphic design, photo processing, animated elements, banners, icons, and website redesign with modern, responsive layouts. Targeted at Croatian businesses needing web presence or redesign.
• Jumbo Billboard Advertising Concept, design, production, and placement of jumbo posters across the Republic of Croatia. Targeted at businesses running outdoor advertising campaigns at national scale.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights1 record

Broad incumbents

• McCann Zagreb: Croatian office of the McCann Worldgroup network, providing advertising, media, and production services to Croatian clients. Overlaps with Multus in TV/radio/print production but operates at much larger scale and with broader reach.
• Publicis Croatia: Croatian office of the Publicis global advertising network, offering integrated creative, media buying, and digital services. Comparable to Multus on services and geography, but materially larger in scale with global procurement leverage.
• Leo Burnett Zagreb: Croatian office of the Leo Burnett global advertising network, offering creative, media planning, and production services in Croatia. Comparable traditional full-service model with global network backing.
• Ogilvy Croatia: Croatian affiliate of the WPP/Ogilvy network offering integrated advertising, branding, and media services. Comparable to Multus across creative and media-buying services, but substantially larger and globally integrated.

Emerging players

• Studio Sonda: Croatian creative and digital agency offering web design, branding, and visual production services. Comparable to Multus's web design service line with similar small-team dynamics and Croatian market focus, though more digitally oriented.

Direct peers

• Señor (Croatia): Croatian creative and design agency offering advertising, branding, and web design services to local clients. Comparable small-to-mid-sized Croatian creative shop with overlapping client base in TV/video production and digital services.
• Bruketa&Žinić (now part of Imago Ogilvy): One of Croatia's most awarded creative advertising agencies, offering full-service creative development, TV/radio production, and media planning. Directly comparable to Multus as a domestic Croatian shop serving local brands, though historically larger and more creatively focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multus