What Rafinad does

Rafinad is a Russian women's fashion brand founded in 2012, legally domiciled in Saint Petersburg as OOO "RAFINAD". The company designs, produces, and sells premium women's clothing and accessories through two physical boutiques (MTK EuroPark in Moscow and Trading House Passage in Saint Petersburg, opened February 2025), its own e-commerce platform at rafinadshop.com, and international delivery. All collections are produced at the company's own factory, enabling vertical control over quality and the use of natural fabrics (cotton, linen, silk, wool, cashmere). The product portfolio spans dresses, blouses, skirts, pants, jackets, denim, knitwear, outerwear, velour suits, coordinated sets, evening wear, vacation wear, and vintage-style costume jewelry.

The brand targets fashion-conscious women seeking premium quality, unique prints, and feminine, vintage-inspired aesthetics distinct from mass-market offerings. Customer acquisition relies on a content marketing blog, an organic Telegram channel, and email newsletters, supported by a tiered loyalty program offering 5–15% discounts based on cumulative purchase history. The website is built on the Tilda platform, with payment processing through Sberbank, T-Bank's Podeli installment service, and YuMoney. Pricing is not publicly disclosed and customers must contact the boutiques or proceed through checkout to ascertain prices.

In autumn 2024, the brand transitioned ownership to Evgeniya Lamina, an executive with over 20 years of experience in pharmaceuticals and e-commerce, initiating a strategic refresh aimed at elevating the brand while preserving its core identity. In February 2025, Rafinad opened a new boutique at the prestigious Trading House Passage on Nevsky Prospect in Saint Petersburg, paired with a pre-spring collection launch. The company remains privately held with no disclosed external investment, no funding rounds, and no identified parent company.

Name

Rafinad

Legal name

OOO "RAFINAД" (Общество с ограниченной ответственностью "Рафинад")

Website

https://rafinadshop.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Rafinad is a Russian women's fashion brand founded in 2012, selling premium clothing and accessories through two boutiques in Moscow and Saint Petersburg, an e-commerce website, and worldwide delivery, targeting fashion-conscious women via its own factory and DTC retail.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Clothing Sales: Primary revenue from selling women's clothing and accessories through owned boutique stores and e-commerce website. The brand sells premium-priced garments made from natural fabrics, with product categories including dresses, blouses, jackets, skirts, pants, tops, denim, velour suits, knitwear, outerwear, evening wear, vacation collections, jewelry, and coordinated sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rafinad designs, manufactures at its own factory, and retails premium women's clothing and accessories made from natural fabrics (cotton, linen, silk, wool, cashmere). The product portfolio spans dresses, blouses, tops, skirts, pants, jackets, denim, knitwear, outerwear, velour suits, coordinated sets, evening wear, vacation collections, and vintage-style costume jewelry, sold through two owned boutiques in Moscow and Saint Petersburg and the rafinadshop.com e-commerce platform.

Product overview

Rafinad is a Russian women's fashion brand founded in 2012, offering fashionable clothing made from natural fabrics. The product portfolio includes core apparel categories (dresses, tops, blouses, skirts, pants, jackets, denim, knitwear, outerwear, velour suits, sets, evening wear, vacation wear) plus costume jewelry (bijoux), complemented by loyalty program and delivery/returns services. The brand operates physical boutiques in Moscow and St. Petersburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Collection (Dresses, Tops, Blouses, Skirts, Pants, Jackets, Denim, Knitwear, Outerwear, Velour Suits, Coordinated Sets, Evening Wear, Vacation Wear) A complete wardrobe collection of premium women's apparel manufactured at Rafinad's own factory from natural fabrics (cotton, linen, silk, wool, cashmere), featuring unique non-uniform prints and vintage-inspired designs, for fashion-conscious women seeking feminine style and premium quality.
• Bijoux Vintage (Costume Jewelry) Vintage-inspired costume jewelry and accessories collection that complements the women's clothing assortment.
• Loyalty Program (Карта лояльности) Tiered loyalty program offering 5% entry-level discounts, 10% for purchases from 400,000 RUB, and 15% for purchases from 1,000,000 RUB, plus birthday bonuses, rewarding repeat customers.
• Delivery and Returns Service (Доставка и возврат) Shipping services across Russia and worldwide with free courier delivery for orders over 10,000 RUB, 1,000 RUB fee for smaller domestic orders, 2-4 day standard delivery, next-day delivery in Moscow and Saint Petersburg, and a 14-day return policy.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• SberbankminorOthersPayment processing partner for online card payments through Sberbank. Supports MIR, VISA, Mastercard, JCB payment systems. Uses 256-bit SSL encryption for secure transactions.
• T-Bank (Tinkoff)minorOthersProvides installment payment option 'Podeli' (Share) allowing customers to pay in fractions for purchases.
• YuMoneyminorOthersAlternative online payment method available for customer purchases.
• Trading House Passage (TD Passage)coreOthersPremium retail location partner for Saint Petersburg boutique. Located on Nevsky prospect, the most prestigious shopping street. The boutique opened February 1, 2025 on the 1st floor, section 21.
• MTK EuroParkcoreOthersPremium retail location partner for Moscow boutique. Located on Rublevskoye shosse, 62. The boutique is positioned near Letual store on the 1st floor.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Charuel: Russian women's fashion brand focused on feminine, elegant wardrobe pieces sold through own boutiques and online. Closely comparable to Rafinad in customer demographic, product mix, and boutique-led retail model.
• Zarina: Russian mass-premium women's clothing brand with broad assortment of dresses, blouses, and casual wear. Overlaps significantly with Rafinad's product categories though positioned at a lower price point.
• Lime (Limé): Established Russian women's fashion brand targeting style-conscious women with contemporary collections. Comparable in product breadth (dresses, separates, knitwear) and mid-premium price positioning, with significantly larger retail network.
• Love Republic: Russian women's fashion brand with strong DTC and boutique presence, comparable product breadth, and similar focus on style-conscious female consumers in Russia.
• 12 Storeez: Russian mid-premium women's fashion brand with own production, multi-city boutique presence, and a similar premium DTC positioning. Comparable in customer demographic and price tier, though typically larger in scale and with broader retail footprint.

Regional players

• Vip Avenue (Vipavenu): Russian multi-brand premium fashion retailer carrying both domestic and international premium brands. Functions as a partial channel substitute for Rafinad's boutique experience in the Russian market.

Broad incumbents

• Massimo Dutti: Inditex-owned premium women's and men's fashion brand with natural-fabric emphasis and refined aesthetic. Comparable in positioning around quality materials and timeless femininity, though at greater scale and global reach.
• Sandro: French accessible-luxury women's fashion brand (SMCP group) with similar feminine, contemporary positioning. Useful as a comparable for international premium positioning aspiration, though operating at significantly higher price tier and scale.
• Befree: One of the largest Russian women's fashion retailers (Melon Fashion Group) with massive multi-channel presence. Represents the dominant mass-market competitor that surrounds Rafinad's niche at lower price points.

Emerging players

• Usher Brand: Smaller-scale Russian contemporary women's brand with boutique presence and DTC focus. Comparable in early-stage, vertically-integrated boutique brand profile, though with somewhat younger and more trend-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rafinad