DAS SPORTHAUS
DAS SPORTHAUS is a single-location, brick-and-mortar sports retailer in Fulda, Germany, founded in 1998, selling athletic apparel, footwear, equipment, and lifestyle fashion across six categories from premium brands to local consumers and sports clubs.
- Company typePrivate
- Founded1998
- HeadquartersFulda, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What DAS SPORTHAUS does
DAS SPORTHAUS is a single-location brick-and-mortar sports retailer founded in 1998 and operating under the legal entity Dr. Schmitt Handelsgesellschaft GmbH & Co. KG in Fulda, Germany. It sells sports apparel, footwear, equipment, and accessories across six product categories — Running, Swimwear, Fitness, Teamsport, Outdoor, and Mode (lifestyle fashion) — sourced from premium brands including Adidas, Nike, Under Armour, Asics, Tommy Hilfiger, Calvin Klein, New Balance, and Meindl. The store occupies more than 1,200 m² of selling space in the Kohlhäuser Feld area of Fulda in the Osthessen region, with no disclosed e-commerce or app channel.
The company's value proposition centers on in-store expert consultation from staff who are themselves active athletes, supported by a tiered customer loyalty program (Kundenkarte) that offers annual-spend rebates from 5% to 25% and a 30% birthday discount. Distribution is exclusively physical; revenue is generated through direct retail product sales to consumers, with no subscription, licensing, or recurring model beyond the loyalty card. Marketing channels are Instagram, an email newsletter, in-store events (e.g., JAKO Schuhtruck), and a documented 2025 renovation/expansion program that includes new exterior signage and a football wall installation.
The management team is led by Managing Director Thorsten Czynski. The business is privately held under a German Kommanditgesellschaft (KG) structure with no disclosed external investors, parent company, or funding rounds. Revenue is not publicly disclosed; customer base is fragmented walk-in consumer traffic plus team-sport club accounts in the local catchment.
DAS SPORTHAUS firmographics
Firmographics- Name
- DAS SPORTHAUS
- Legal name
- Dr. Schmitt Handelsgesellschaft GmbH & Co. KG
- Website
- https://sporthausfulda.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DAS SPORTHAUS is a single-location, brick-and-mortar sports retailer in Fulda, Germany, founded in 1998, selling athletic apparel, footwear, equipment, and lifestyle fashion across six categories from premium brands to local consumers and sports clubs.
- Ownership category
- akta.pro rank
DAS SPORTHAUS industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro industry
- Full-Line Sporting Goods SuperstoresAthletic Footwear & Sport Apparel Retail
Keywords
Where DAS SPORTHAUS is headquartered
LocationHeadquarters
- HQ city
- Fulda
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
DAS SPORTHAUS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated from direct sales of sports apparel, footwear, equipment, and accessories to consumers through the physical retail storefront. The store operates on a traditional retail model with regular pricing, promotional discounts, and a tiered customer loyalty program offering incremental discounts based on annual spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Loyalty program: 5% starting discount up to 25% at highest tier |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
DAS SPORTHAUS product offering
Product offeringCore offering
DAS SPORTHAUS operates a 1,200+ m² brick-and-mortar sporting goods store in Fulda, Germany, selling sports apparel, footwear, equipment, and accessories across categories including running, fitness, swimwear, team sports, outdoor, and leisure fashion. The store carries premium brands such as Adidas, Nike, Under Armour, Asics, Tommy Hilfiger, Calvin Klein, New Balance, and Meindl, and offers a tiered customer loyalty program (Kundenkarte) with annual spend-based discounts.
Product overview
DAS SPORTHAUS is a brick-and-mortar retail sporting goods store operating as the largest sports retailer in Fulda, Germany. The company offers a unified in-store shopping experience across multiple sport categories: Running (marathon, jogging, trail running shoes and apparel), Swimwear (beachwear and competitive swim gear), Fitness (gym, yoga, Pilates apparel), Teamsport (football, volleyball, handball, rugby for clubs and individuals), Mode (trendy leisure fashion from Ragwear, Tommy Hilfiger, Calvin Klein), and Outdoor (hiking, trekking, walking, biking gear). The store operates a customer loyalty program (Kundenkarte) offering tiered rebates and exclusive benefits. All sales occur through their 1,200 m² physical retail location, with no e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Running Running shoes, apparel, and accessories for marathon runners, hobby joggers, and trail runners, featuring water-repellent and ultralight options from brands such as Adidas, Nike, Asics, and 361.
- Swimwear Beachwear and functional sport swimwear including brands like Aqua Sphere, Aqua Lung, Adidas, and Arena, for both recreational swimming and competitive pool training.
- Fitness Functional sportswear, training pants, shorts, shirts, and sneakers for gym workouts, outdoor jogging, yoga, and Pilates, featuring breathable apparel from Adidas and Puma.
- Teamsport Clothing, footwear, and accessories for team sports including football (soccer), volleyball, handball, and rugby, serving individual buyers and organized clubs with attractive club rates.
- Mode (Fashion) Trendy sports-inspired leisure fashion including brands Ragwear, Tommy Hilfiger, and Calvin Klein for casual everyday wear.
- Outdoor Outdoor equipment for hiking, walking, trekking, and mountain biking, featuring footwear and functional clothing from Meindl, Lowa, Adidas, and Asics, plus running poles and accessories.
- Kundenkarte (Customer Card) Loyalty program offering a 30% birthday discount, exclusive offers, exchange without receipt, and tiered annual rebates from 5% (€500-€999 spend) up to 25% (€2,500+ spend) based on yearly purchase value.
Companies that use DAS SPORTHAUS
Customer profileSegments6 records
Ideal customer profiles4 records
DAS SPORTHAUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DAS SPORTHAUS partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
DAS SPORTHAUS competitors and assessment
Company assessmentEmerging players
- McTrek Outdoor Sports: German specialty outdoor retailer (hiking, trekking, biking, running). Directly comparable to the Outdoor vertical of DAS SPORTHAUS, especially Meindl and Lowa footwear, but operating a multi-store footprint with its own e-commerce.
- Engelbert Strauss: German workwear and functional-apparel specialist with a strong B2B/D2C omni-channel presence. Comparable to DAS SPORTHAUS's functional-clothing emphasis and club/team-segment strategy, though more concentrated on workwear than general sport.
- Blue Tomato: European action-sports specialty retailer (snowboard, skate, surf, streetwear). Comparable to the lifestyle/fashion overlap of DAS SPORTHAUS's Mode category, though Blue Tomato is focused on action-sports subculture rather than mainstream sport.
- Zalando: Europe's largest online fashion platform with a substantial sportswear and athleisure category. While not a physical store, Zalando is the structural online competitor that DAS SPORTHAUS most directly loses share to for athletic apparel and footwear basket share.
Broad incumbents
- Karstadt Sports: German department-store-attached sports retailer with a wide multi-brand assortment. Comparable to DAS SPORTHAUS in product mix (Running, Teamsport, Outdoor, fashion-forward sportswear) but operating as part of a broader department-store chain.
- SportScheck: Established German multi-category sporting-goods retailer (part of the Otto Group) with both physical stores and a strong online channel. Comparable assortment to DAS SPORTHAUS across performance and lifestyle, but with a much broader geographic footprint and omnichannel infrastructure.
Direct peers
- Foot Locker: Global athletic footwear and apparel specialty retailer. Comparable to DAS SPORTHAUS's strong footwear and athletic-apparel focus, though Foot Locker skews toward sneaker culture and lifestyle, while DAS SPORTHAUS also spans outdoor and teamsport.
- Decathlon Germany: Global sporting-goods superstore with large physical stores, deep private-label assortment, and aggressive pricing. Directly comparable to DAS SPORTHAUS across Running, Fitness, Teamsport, Swimwear and Outdoor categories but with substantially greater scale and an integrated e-commerce channel.
- Intersport Deutschland: Germany's largest sporting-goods retail cooperative operating multi-brand stores nationwide. Directly comparable to DAS SPORTHAUS as a multi-category sports retailer carrying Adidas, Nike, Asics and similar brands, with the key difference being cooperative scale vs. DAS SPORTHAUS's independent single-location model.
- Sport 2000: International sporting-goods retail group with a German partner network. Comparable to DAS SPORTHAUS as a multi-category sports retailer, but operating a franchised multi-store model rather than a single owned location.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DAS SPORTHAUS social profiles
Digital presenceDAS SPORTHAUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAS SPORTHAUS leadership team
Management profileNumber of profiles
Profiles1 record
DAS SPORTHAUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAS SPORTHAUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAS SPORTHAUS
What does DAS SPORTHAUS do?
DAS SPORTHAUS operates a 1,200+ m² brick-and-mortar sporting goods store in Fulda, Germany, selling sports apparel, footwear, equipment, and accessories across categories including running, fitness, swimwear, team sports, outdoor, and leisure fashion. The store carries premium brands such as Adidas, Nike, Under Armour, Asics, Tommy Hilfiger, Calvin Klein, New Balance, and Meindl, and offers a tiered customer loyalty program (Kundenkarte) with annual spend-based discounts.
Is DAS SPORTHAUS a public or private company?
DAS SPORTHAUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DAS SPORTHAUS founded?
DAS SPORTHAUS was founded in 1998. It employs 11 to 50 people.
Where is DAS SPORTHAUS based?
DAS SPORTHAUS is headquartered in Fulda, Germany, in the Europe region.
How does DAS SPORTHAUS make money?
One revenue line is on record: retail Product Sales.
Who are DAS SPORTHAUS's main competitors?
Emerging players on record are McTrek Outdoor Sports, Engelbert Strauss, Blue Tomato and Zalando. Broad incumbents are Karstadt Sports and SportScheck. Direct peers are Foot Locker, Decathlon Germany, Intersport Deutschland and Sport 2000.
Does DAS SPORTHAUS have an API?
No public API is recorded for DAS SPORTHAUS.
What industry is DAS SPORTHAUS in?
DAS SPORTHAUS's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAA, Full-Line Sporting Goods Superstores, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 45911.