What McEwen Industries does

McEwen Industries, Inc. is a family-owned US manufacturer of custom swimming pool products, founded in 1991 and headquartered at 3120 Northwest Blvd, Gastonia, North Carolina. The company designs and fabricates vinyl pool liners, reinforced PVC membranes, manual and automatic safety covers, in-ground and above-ground pools (sold under the Highland sub-brand), semi-inground pools, portable spas, swim spas, and spillover spas. Its core technology centers on custom-fit vinyl liners in 20/20, 27/20, and 27/27 mil gauges, proprietary Ridgibond nine-layer resin-coated wall construction for above-ground pools, ASTM F 1346-91-compliant safety cover anchoring systems, and TemperBase insulated floor panels for Highland spas.

The company sells exclusively through authorized pool and spa dealers nationwide, requiring professional measurement and installation; it does not transact directly with end consumers. Pricing is not publicly disclosed and is set at the dealer level. The firm supports its channel with a Preferred Dealer Center (marketing materials, technical information, order forms, McEwen University training), a Choice Referral Program that pays account credits for dealer referrals, and a digital tooling stack including MatchMyAnchors.com, QuoteMyKit.com, and OrderMyLiner.com. End customers are residential homeowners needing liner replacement, safety covers, or new pool/spa installations, while primary buyers are pool builders, service companies, and retail dealers operating as SMBs. The customer base is horizontally segmented with no disclosed enterprise or institutional concentration.

Name

McEwen Industries

Legal name

McEwen Industries, Inc.

Website

https://mcewenindustries.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

McEwen Industries is a family-owned US manufacturer of custom vinyl pool liners, safety covers, PVC membranes, and Highland-branded pools and spas, founded in 1991 and headquartered in Gastonia, North Carolina. It sells exclusively through authorized pool and spa dealers nationwide.

Ownership category

akta.pro rank

Product category

Swimming Pool Equipment Manufacturing

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH)

Keywords

• Vinyl pool liners
• Safety pool covers
• Above ground pools
• Swim spas manufacturing
• Custom pool products

Headquarters

HQ city

Gastonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Custom Pool Products Manufacturing: McEwen Industries manufactures custom vinyl pool liners, safety covers, automatic safety covers, in-ground pools, above ground pools, and spas. All products are custom designed and meticulously crafted. Products are sold exclusively through pool industry contractors who provide professional installation and service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

McEwen Industries manufactures custom-designed vinyl swimming pool liners, ASTM-compliant safety covers, automatic safety covers, reinforced PVC membranes, in-ground pools, above-ground pools, semi-inground pools, and Highland® brand spas and swim spas at its North Carolina production facility. All products are sold exclusively through a nationwide network of authorized pool and spa dealers who provide professional measurement, installation, and after-sale service to residential and commercial customers.

Product overview

McEwen Industries is a family-owned swimming pool products company founded in 1991, specializing in custom vinyl pool liners, safety covers, pools, and spas. The product portfolio centers on the Highland® brand for pools and spas, alongside proprietary vinyl liner collections including the Pearl Reflections premium line and Builder's Collection. Core offerings include in-ground vinyl liners (35+ patterns in 20/20, 27/20, 27/27 mil), above ground pool liners, safety covers (manual and automatic), reinforced PVC membranes, Highland® in-ground pools (steel/polymer walls), Highland® above ground pools (Inverness, Castlebay, Stonehaven, Alexandria models), Highland® semi-inground pools, Highland® spas (8 models with 28-62 jets), and Swimmercise Pro swim spas (5 models). Products are sold exclusively through authorized pool and spa dealers with professional installation required. The company operates a North Carolina production facility and offers dealer tools including MatchMyAnchors.com, QuoteMyKit.com, and OrderMyLiner.com.

Differentiator

Problem solved

Functional benefit

Brands

• Highland: Highland is McEwen Industries' brand for in-ground pools, above ground pools, semi-inground pools, and spas. Highland pools and spas are sold through McEwen Pool Dealers nationwide.

Products and services

• In-Ground Vinyl Liners Custom vinyl pool liners for in-ground pools available in 35+ exclusive patterns (McGuiness, McKenzie, McMillan, Brodie, Collier, Kincaid, Forsythe, Pearl Collection, and others) with 20/20, 27/20, or 27/27 mil thickness options, sold exclusively through McEwen Pool Dealers.
• Above Ground Pool Liners Above ground pool liners including Sterling (Beaded/J-Hook, 15% heavier), Summerhill (17 mil wall/15 mil floor), and Somerset Wave (33% heavier) patterns for pools from 8-foot rounds to 36-foot rounds and 8x12 to 21x42 ovals.
• Safety Pool Covers Safety covers for residential pools meeting ASTM F 1346-91 standards, capable of holding 485 lbs, available in mesh and solid options with brass and stainless steel anchoring systems that cover gaps to prevent child and pet entry and remove standing water.
• Automatic Safety Covers Motorized safety pool covers with touch-of-a-button operation, available in recessed track, deck mounted track, and various drive system configurations for new construction and existing pools; reported to reduce water evaporation by up to 93%.
• Reinforced PVC Membranes Waterproofing membranes available in 60 mil (commercial standard), 70 mil (slip-resistant commercial), and 80 mil (residential 3D textured) options for renovation and new construction of any pool surface type; weather, rot and cold resistant, UV-stabilized, free of heavy metals, and antimicrobial.
• Commercial Safety Covers Heavy-duty safety covers designed for commercial applications including apartment pools, condo pools, club pools, and swim clubs, built to commercial specifications and meeting ASTM performance standards.
• Highland® Above Ground Pools Above ground pool kits featuring Ridgibond resin-coated wall construction. Models include Inverness (52-inch wall, new for 2026), Castlebay (nine-layer Ridgibond), Stonehaven (54-inch wall, 3D Panorama pattern), and Alexandria (Mosaic wall pattern).
• Highland® In-Ground Pools In-ground pool kits with steel or polymer walls in 42-inch and 48-inch heights, available in various shapes including custom designs, compatible with automatic safety cover kits and negative edges.
• Highland® Semi-Inground Pools Versatile pool designs installable completely inground, semi-inground, or above ground with powder-coated steel panels, available in Rectangle, Grecian, Oval, and Round shapes with optional exterior siding and manufactured lumber top rails.
• Highland® Spas Portable spas including eight models ranging from 28 to 62 jets (Alder, Caledonian, Carron, Hallandale, Nevis, Sandwood, Broadford, Ledmore), featuring TemperBase three-layered insulated floor construction with ABS plastic, foam insulation, wooden layer, and reflective thermal barrier.
• Swimmercise Pro Swim Spas Hybrid and dedicated swim spas combining fitness and hydrotherapy. Models include Pro 12 Hybrid (59 jets), Pro 15 Hybrid (67 jets), Pro 15 (36 jets with tether trainer), Pro 17 (36 hydrotherapy jets plus 6 fitness jets), and Pro 19 (dual zone, 65 jets, 18-foot swim spa with 5-seat hot tub).
• Spillover Spas Spa units designed to overflow into adjacent in-ground pools. Options include 83-inch square spillover spas with 12 stainless steel hydrotherapy jets and 64-inch vanishing edge, and 90-inch round foam-insulated spillover spas with six jets.
• Swimming Pool Steps Pool entry options including interior vinyl-covered steps (Corner Step, Step Bench Combo, Wedding Cake Step), custom panel form steps with concrete caps and sun ledges, and exterior steps (8-foot white/gray granite, 5-foot lagoon).
• Pearl Reflections Liner Collection Premium liner pattern collection featuring pearl and pearlescent finishes including Kuri Bay Pearl, Maree Pearl, South Sea Pearl, Starlight Pearl, Hope Pearl, Keshi Pearl, and Kyoto Pearl, priced with an upcharge for iridescent ink.
• Builder's Collection Liner Patterns Liner patterns specifically designed for pool builders and contractors, offered at dealer pricing with guaranteed lead times. Includes Fleming pattern and other builder-focused options at 27/20 mil specification.

Quantifiable outcome

• 7 year average vinyl pool liner lifespan with proper maintenance and winter cover protection
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Pool Industry DealerscoreChannel Partner/ Reseller/ DistributorMcEwen Industries operates exclusively through a nationwide network of pool and spa dealers. Dealers include builders, service companies, and retail stores. They purchase McEwen products and provide professional installation and service to residential homeowners. Dealers receive support through McEwen's Preferred Dealer Center with marketing resources, technical information, order forms, and training through McEwen University.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/McEwenInd
• YouTubeyoutube.com/user/McEwenIndustries
• Facebookfacebook.com/McEwenIndustries
• Instagraminstagram.com/mcewenindustries
• Pinterestpinterest.com/mcewenind
• LinkedInlinkedin.com/company/mcewen-industries-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McEwen Industries