Doing Good
Doing Good provide area agencies marketing & public relations tools, opportunities, & resources to their voluteers.
- Company typePrivate
- Founded2011
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Doing Good does
Doing Good help people who are in need and services by providing marketing and public relations tools, opportunities, and education.They help to learn the latest about Doing Good efforts and share the stories of additional volunteers.
Doing Good firmographics
Firmographics- Name
- Doing Good
- Legal name
- Doing Good
- Website
- https://doinggood.tv
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Doing Good provide area agencies marketing & public relations tools, opportunities, & resources to their voluteers.
- Ownership category
- akta.pro rank
Where Doing Good is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Doing Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: As a 501c3 nonprofit, Doing Good accepts tax-deductible donations from individuals and organizations. All donations support Doing Good programs since the organization is fully remote and 100% volunteer-operated without overhead costs.
- Corporate Sponsorships: Companies support Doing Good through sponsorships, employee engagement programs, in-kind donations, and foundation support. Corporate sponsors include Workzinga, Kroger, Matt Cole Agency (State Farm), AIG, All People Coffee, and Women in Film Nashville.
- Kroger Community Rewards: The organization participates in Kroger's Community Rewards program where registered Kroger shoppers in Tennessee, Northern Alabama, and Southern Kentucky generate donations through their regular purchases using the organization's code (8842).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for nonprofits and government agencies |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
Doing Good product offering
Product offeringCore offering
Doing Good is a 501(c)(3) nonprofit that provides free marketing and public relations tools and opportunities to other nonprofits and government agencies nationwide. Its offerings span podcasts, long and short-form videos, blog posts, articles, press releases, social media content, and a television program celebrating volunteers and the agencies they serve, with materials designed for agencies to "plug and play" into their own recruitment, training, fundraising, and recognition efforts. The organization is 100% volunteer-operated and headquartered in Nashville, Tennessee.
Product overview
Doing Good is a B2B nonprofit that provides free marketing and public relations tools and opportunities to other nonprofits and government agencies. The organization operates as a unified platform offering three core content products: a podcast (audio), videos (visual), and written content including blog posts/articles/press releases/social media. All services are provided at no cost to agencies. The organization also maintains a Marketing and PR Directory connecting nonprofits with professionals, and a Nonprofit Database for Media. Doing Good serves as both a content creator and distribution channel, with all materials designed for agencies to 'plug and play' in their recruitment, training, fundraising, and celebrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Doing Good Podcast Audio program featuring 20-30 minute conversational interviews with volunteers sharing their passion, stories, and experiences; released on the 1st and 3rd Monday of each month and available on Spotify, Apple Podcasts, Amazon Music, and Red Circle. Produced for nonprofits and government agencies that can use episodes as plug-and-play content.
- Doing Good Videos Long and short video content on YouTube highlighting volunteers, their stories, and their agencies; covers the evolution of Doing Good's visual storytelling for use by nonprofits and government agencies.
- Doing Good TV Show Television and streaming program that shares volunteers' stories where audiences are; the long-awaited show that Doing Good was originally conceived around, now fundraising for expansion.
- Blog Posts, Articles, and Press Releases Written content including blog posts, articles, and press releases celebrating volunteers and nonprofits; produced by the Creative Team and distributed via social media and newsletters for agency use.
- Doing Good Marketing and PR Directory Searchable database connecting US nonprofits with semi-vetted nonprofit professionals working in marketing or public relations who want more nonprofit clients.
- Nonprofit Database for Media Database for media organizations to find nonprofits; nonprofits are emailed when the database is ready for them to upload information and be featured in media coverage.
- Marketing and PR Webinar Series for Nonprofits Educational webinar series teaching nonprofit professionals how to perform marketing and PR themselves; targeted at nonprofit professionals as part of Doing Good's capacity-building initiative.
- Marketing and PR Consulting Services Consulting services for nonprofit agencies with specific marketing and PR needs; delivered as part of Doing Good's effort to equip nonprofits to run their own marketing and PR.
Quantifiable outcome
- 324 unique nonprofit and government agencies served through 541 services as of November 2023
- +1 more outcomes
Companies that use Doing Good
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles3 records
Doing Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Doing Good partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Dr. Bill Kraus Radio Show (WGNSS)coreMedia partner hosting The Roundtable show Thursdays 9-10am, sharing volunteer stories and Doing Good content with listeners.
- Stay Positive NewscoreMedia partner sharing positive human interest volunteer stories from Doing Good with their readership.
- MTSU Film, Video, and Television StudentsminorMiddle Tennessee State University students practice storytelling by creating volunteer videos, providing production support while gaining experience.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Doing Good competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Doing Good social profiles
Digital presenceDoing Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doing Good leadership team
Management profileNumber of profiles
Profiles6 records
Doing Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doing Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doing Good
What does Doing Good do?
Doing Good is a 501(c)(3) nonprofit that provides free marketing and public relations tools and opportunities to other nonprofits and government agencies nationwide. Its offerings span podcasts, long and short-form videos, blog posts, articles, press releases, social media content, and a television program celebrating volunteers and the agencies they serve, with materials designed for agencies to "plug and play" into their own recruitment, training, fundraising, and recognition efforts. The organization is 100% volunteer-operated and headquartered in Nashville, Tennessee.
Is Doing Good a public or private company?
Doing Good is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Doing Good founded?
Doing Good was founded in 2011. It employs 1 to 10 people.
Where is Doing Good based?
Doing Good is headquartered in Nashville, United States, in the North America region.
How does Doing Good make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are corporate Sponsorships and kroger Community Rewards.
Does Doing Good have an API?
No public API is recorded for Doing Good.