Hume Pine
Hume Pine (NZ) Ltd is a privately held Rotorua-based New Zealand building-materials supplier founded in 2003, providing timber mouldings, trims, weatherboards, fibre cement, and plywood to construction and design customers across the country.
- Company typePrivate
- Founded2003
- HeadquartersRotorua, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hume Pine does
Hume Pine (NZ) Ltd is a privately held New Zealand building-materials supplier headquartered in Rotorua, founded in 2003. The company supplies timber mouldings, trims, weatherboards, fibre cement, and plywood to construction and design customers, operating as a regional merchant in the NZ timber and panel products trade.
The firm's product range spans both solid timber lines (mouldings, trims, weatherboards) and engineered/panel products (fibre cement, plywood), positioning it as a multi-material stockist rather than a single-category specialist. This breadth allows it to serve trade builders, joiners, and design professionals needing mixed material specifications across residential and commercial projects. No proprietary technology, manufacturing capability, software platform, or branded product line beyond the trade name was disclosed in the source data.
Hume Pine operates with a headcount in the 11–50 range, consistent with a small-to-mid regional merchant rather than a national-scale distributor. The company is privately held with no disclosed funding rounds, parent company, subsidiaries, or M&A history. Distribution appears to be physical/wholesale-led through its Rotorua base, supported by a company website at humepine.co.nz, though the public web footprint is limited and the source data contained no pricing model, customer list, geographic reach beyond NZ, or financial disclosures. Revenue model is inferred to be standard merchant margin on goods sold, but no revenue figures or contract structures were available.
Hume Pine firmographics
Firmographics- Name
- Hume Pine
- Website
- https://humepine.co.nz
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hume Pine (NZ) Ltd is a privately held Rotorua-based New Zealand building-materials supplier founded in 2003, providing timber mouldings, trims, weatherboards, fibre cement, and plywood to construction and design customers across the country.
- Ownership category
- akta.pro rank
Hume Pine industry classification
Industry- Product category
- Timber and Building Materials Supply
- NAICS
- Cut Stock, Resawing Lumber, and Planing (321912), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Hardwood Veneer and Plywood Manufacturing (321211)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Wood Mouldings, Millwork & Trim (IMADADAG)
- akta.pro secondary industries
- Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI), Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)
Keywords
Where Hume Pine is headquartered
LocationHeadquarters
- HQ city
- Rotorua
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Hume Pine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Hume Pine product offering
Product offeringCore offering
Hume Pine (NZ) Ltd supplies timber mouldings, trims, weatherboards, fibre cement, and plywood for use in construction and design applications. The company operates as a New Zealand-based building materials distributor based in Rotorua, serving builders, contractors, and design professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Timber mouldings
- Timber trims
- Weatherboards
- Fibre cement
- Plywood
Companies that use Hume Pine
Customer profileIdeal customer profiles1 record
Hume Pine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hume Pine partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Hume Pine competitors and assessment
Company assessmentBroad incumbents
- PlaceMakers: NZ's largest trade building-supplies retailer with nationwide branches selling timber, mouldings, plywood, and weatherboards. Directly comparable customer base and product range to Hume Pine, but at significantly larger scale.
- Fletcher Building: Major Australasian building products group with distribution and manufacturing across timber, panels, and cement. Overlaps with Hume Pine's mouldings, plywood, and fibre-cement product ranges through its PlaceMakers and Laminex divisions.
- Bunnings: Australia/NZ warehouse retail chain stocking timber, mouldings, plywood, and cladding. Overlaps with Hume Pine's range as a downstream channel for DIY and small-trade customers, though at very different scale and end-customer mix.
- James Hardie: Global leader in fibre-cement cladding and panels, including weatherboards. Comparable to Hume Pine's fibre-cement line as a category-defining incumbent, though with much broader product IP and geographic reach.
- Carter Holt Harvey: New Zealand's largest wood-based building products manufacturer, producing pine mouldings, panels, and engineered timber. Comparable to Hume Pine across the mouldings and structural-wood categories, but at national scale with vertically integrated processing.
Direct peers
- Carters: NZ specialist building-merchant chain focused on the trade segment, supplying timber and associated panel/finishing products. Operates in the same mouldings, trims, and weatherboard space as Hume Pine with broader branch coverage.
- ITM (Integrated Timber Manufacturing): NZ-owned timber merchant network supplying framing, mouldings, and engineered wood products to the trade. Closest direct comparator to Hume Pine in distribution model and product mix, though operating through a member-network structure.
Regional players
- Mitre 10 (NZ): NZ co-operative hardware and building-materials retailer trading within the same geography. Touches Hume Pine's product categories at the trade and DIY customer interface, but as a competitor retail channel rather than a like-for-like supplier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Hume Pine social profiles
Digital presenceHume Pine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hume Pine leadership team
Management profileNumber of profiles
Hume Pine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hume Pine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hume Pine
What does Hume Pine do?
Hume Pine (NZ) Ltd supplies timber mouldings, trims, weatherboards, fibre cement, and plywood for use in construction and design applications. The company operates as a New Zealand-based building materials distributor based in Rotorua, serving builders, contractors, and design professionals.
Is Hume Pine a public or private company?
Hume Pine is a private company. It is classified as unknown and is currently operating.
When was Hume Pine founded?
Hume Pine was founded in 2003. It employs 51 to 100 people.
Where is Hume Pine based?
Hume Pine is headquartered in Rotorua, New Zealand, in the Oceania region.
Who are Hume Pine's main competitors?
Broad incumbents on record are PlaceMakers, Fletcher Building, Bunnings, James Hardie and Carter Holt Harvey. Direct peers are Carters and ITM (Integrated Timber Manufacturing). Mitre 10 (NZ) is listed as a regional player.
Does Hume Pine have an API?
No public API is recorded for Hume Pine.
What industry is Hume Pine in?
Hume Pine's product category is Timber and Building Materials Supply. Its primary akta.pro industry code is IMADADAG, Wood Mouldings, Millwork & Trim, with a secondary code of IMAMABAI, Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock). Its NAICS code is 321912 and its SIC code is 5031.