Heartland Rehabilitation And Care Center

What Heartland Rehabilitation And Care Center does

Heartland Rehabilitation And Care Center is a private, for-profit skilled nursing facility (SNF) based in Benton, United States. According to its firmographic profile, the company delivers three core service lines: long-term care, short-term rehabilitation, and skilled nursing services, all targeted at elderly residents and patients. The facility operates as a single physical site, which is the primary channel for service delivery, and supports a workforce of 51-100 employees — consistent with a small-to-mid-sized community nursing home rather than a multi-site operator.

The underlying care model follows standard U.S. skilled nursing practice: providing 24-hour nursing supervision, post-acute rehabilitation therapies (typically physical, occupational, and speech), and custodial long-term care for residents who cannot be safely supported at home. Revenue mechanics in this segment are driven primarily by per-diem reimbursement from third-party payers — Medicare for qualifying post-acute stays, Medicaid for long-term custodial care, and a smaller mix of private pay and long-term care insurance. No proprietary technology, digital platform, or differentiated clinical program was disclosed in the source material; the company's own website was inaccessible (displayed a loading/verification page), precluding first-party verification of service detail or technology stack.

From a go-to-market standpoint, the company is a local healthcare provider dependent on referrals from hospital discharge planners, physicians, and community sources within its Benton-area catchment. No partnerships, parent-company relationships, M&A history, leadership team details, certifications, or operating geographies beyond the single Benton location were disclosed. The absence of disclosed corporate, financial, and ownership information represents a material data gap for any prospective investor, acquirer, or lender evaluating the business.

Name

Heartland Rehabilitation And Care Center

Website

https://heartlandrehabcenter.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Heartland Rehabilitation And Care Center is a for-profit skilled nursing facility in Benton, United States, providing long-term care, short-term rehabilitation, and skilled nursing services to elderly residents.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)

akta.pro secondary industry

Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN)

Keywords

• Skilled nursing care
• Long-term elder care
• Short-term rehabilitation
• Nursing home services
• Post-acute recovery care

Headquarters

HQ city

Benton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Core offering

Heartland Rehabilitation And Care Center provides long-term residential care, short-term post-acute rehabilitation, and skilled nursing services targeted at elders. The center combines chronic care support with rehabilitation therapies in a single local facility, addressing both ongoing custodial needs and recovery from hospitalization or surgery.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-term Care
• Short-term Rehabilitation
• Skilled Nursing

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• PACS Group: Operates skilled nursing and assisted living facilities with a strong short-term rehabilitation focus. Comparable service profile to Heartland at multi-site scale.
• Genesis HealthCare: One of the largest US skilled nursing and rehabilitation providers, offering short-stay rehab, long-term care, and specialty programs. Closely mirrors Heartland's service mix at enterprise scale.
• National HealthCare Corporation: Operates skilled nursing and assisted living facilities with a strong rehabilitation focus, primarily in the Southeast US. Comparable geographic and service overlap with Heartland.
• The Ensign Group: Operates a large portfolio of skilled nursing and post-acute rehabilitation facilities across the US. Directly comparable as a multi-service SNF + rehab operator serving elders, though at far greater scale than Heartland.
• Consulate Health Care: Provides skilled nursing, short-term rehabilitation, and long-term care across multiple states. Closely matches Heartland's three-pillar service mix.

Broad incumbents

• Encompass Health: Large inpatient rehabilitation and home health operator. Comparable on the short-term rehabilitation side of Heartland's service mix, though focused on IRFs rather than SNFs.
• Brookdale Senior Living: Large senior living operator with assisted living, memory care, and skilled nursing. Comparable elder-care positioning though dominated by assisted living rather than SNF-based rehab.
• Select Medical Holdings: Operates specialty rehabilitation hospitals and outpatient rehab clinics. Overlaps with Heartland's short-term rehabilitation pillar but operates in a different care setting.
• Five Star Senior Living: Senior living and rehabilitation services provider serving elders across the US. Comparable long-term care + rehab positioning, though more oriented to assisted living communities.

Others

• Diversified Healthcare Trust: REIT that owns senior living and SNF properties leased to operators. Indirectly comparable as an ecosystem participant that finances facilities like Heartland.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/heartlandrehabilitation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Rehabilitation And Care Center