Quatra Direct
Quatra Direct is a UK national trade supplier of lime mortars, renders, plasters and ancillary building products, serving contractors, developers, housebuilders and brickwork specialists via its own EcoRight brand and third-party brands through direct-to-site bulk delivery and credit trade accounts.
- Company typePrivate
- Founded-
- HeadquartersCaversham, Reading, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Quatra Direct does
Quatra Direct Limited is a private UK trade supplier of lime-based building materials, headquartered in Caversham, Reading. The company operates as the bulk-distribution arm of the Owlsworth Group and serves contractors, developers, housebuilders and brickwork specialists across the United Kingdom with premier-brand and own-brand lime mortars, renders, plasters, and ancillary products such as bricks, fixings, laths, flints and carrier boards.
Its product platform combines the proprietary EcoRight range of hydraulic lime mortars (Eco350, Ecopoint, M2.5, M5), which are manufactured under strict quality-controlled conditions and comply with BS5628: Part 3: 2001 durability requirements, with third-party brands including Fassa Bortolo, Breathaplasta, L'Hoist, Limelite, Roundtower, and Adaptavate. Materials are delivered nationwide in three formats — bags, bulk bags, and silos — with Hi-Ab crane-off delivery available for larger orders and on-site silo fill-ups of up to 25 tonnes for major projects such as the multi-million-pound Ram Quarter mixed-use development.
The business runs a sales-led, trade-focused go-to-market combining a full e-commerce storefront (quatradirect.co.uk) with a credit-based Trade Account programme offering £1,000 starting credit limits, 30-day payment terms, special trade rates, and online invoice management. A 10% new-customer discount on a £1,000 minimum order functions as an acquisition lever, while an in-house technical team supports product specification. Product pricing spans £8.76 to £480.00 per unit, with most SKUs between £11.55 and £66.68. Owning director Roger Shroff leads a team of 101–250 employees, and the company is registered in England and Wales under company number 04027193.
Quatra Direct firmographics
Firmographics- Name
- Quatra Direct
- Legal name
- Quatra Direct Limited
- Website
- https://quatradirect.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Quatra Direct is a UK national trade supplier of lime mortars, renders, plasters and ancillary building products, serving contractors, developers, housebuilders and brickwork specialists via its own EcoRight brand and third-party brands through direct-to-site bulk delivery and credit trade accounts.
- Ownership category
- akta.pro rank
Quatra Direct industry classification
Industry- Product category
- Lime Building Materials Supply
- NAICS
- Lime and Gypsum Product Manufacturing (3274), Cement and Concrete Product Manufacturing (3273), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332)
- SIC
- Cement, Hydraulic (3241), Concrete, Gypsum & Plaster Products (3270), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Mortar, Grout & Masonry Cements (IMADABAL)
- akta.pro secondary industries
- Plaster (Gypsum/Lime/Cement) & Basecoat Systems (IMADAEAC), Cementitious Binders & Additives (Fly Ash, Slag, Silica Fume, Lime) (IMADAAAH)
Keywords
Where Quatra Direct is headquartered
LocationHeadquarters
- HQ city
- Caversham, Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Quatra Direct business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Building Materials: Sale of lime mortars, renders, plasters, and ancillary products (bricks, fixings, laths, flints, carrier boards) through e-commerce and trade accounts. Revenue generated from both individual product sales and bulk/silo deliveries.
- Trade Account Programme: Credit accounts with 30-day payment terms offering trade discounts and special rates. New customers receive 10% discount with minimum £1,000 order. Revenue from trade account terms and credit facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for individual buyers |
| Unit Pricing | Pay-as-you-go | New customer discount programme |
| Unit Pricing | Monthly | Trade account pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Quatra Direct product offering
Product offeringCore offering
Quatra Direct supplies lime mortars, renders, plasters, and ancillary building products (bricks, fixings, laths, flints, carrier boards) to UK trade customers. The offering combines the proprietary EcoRight brand of hydraulic lime mortars with distributed third-party brands (Fassa Bortolo, Breathaplasta, L'Hoist, Limelite, Roundtower) and is delivered directly to construction sites in bags, bulk bags, or silos.
Product overview
Quatra Direct is a national supplier of lime-based building materials operating as a single product portfolio combining their proprietary EcoRight brand with third-party brands including Fassa Bortolo, Breathaplasta, L'Hoist, Limelite, and Roundtower. The product offering spans three main categories: Hydraulic Lime Mortars (EcoRight Ecopoint, M2.5, M5), Lime Binders (NHL 2, NHL 3.5, NHL 5, CL90), and Renders and Plasters (Fassacouche, K-Over Plus, Biolime range, Breathaplasta range, MS20, RX 561 paint). Ancillary products include Fassanet 160 reinforcing mesh, Gypsotech cement boards, A96 adhesive-skim coats, and FX526 primer. Products are supplied in bags, bulk bags, or silos throughout the UK for contractors, developers, housebuilders, and brickwork specialists, with trade account options offering discounts.
Differentiator
Problem solved
Functional benefit
Brands
- EcoRight: Own manufactured lime products under the EcoRight brand, including hydraulic lime mortars such as EcoRight Eco350 and EcoRight Eco500 (Ecopoint, M2.5, M5) used in heritage and conservation projects.
Products and services
- EcoRight Hydraulic Lime Mortars Quatra Direct's own manufactured range of hydraulic lime mortars for bricklaying, rendering and plastering applications, produced under quality-controlled conditions in compliance with BS5628: Part 3: 2001.
- Natural Hydraulic Lime (NHL) Binders Range of Natural Hydraulic Lime binders (NHL 2 feebly hydraulic for soft masonry, NHL 3.5 moderately hydraulic, NHL 5 eminently hydraulic for high exposure) plus CL90 hydrated calcium hydroxide lime powder, supplied for trade construction use.
- Renders and Plasters Comprehensive render and plaster range including Fassacouche semi-lightweight through-coloured renders, MS20 rendering mortar, FX526 primer, K-Over Plus skim coat, K1710 Biolime base coat, KI 7 water-repellent base coat, S605 Biolime finish coat, S650 Biolime base for damp interiors, plus the Breathaplasta range (Smooth, Thermal, Universal) for interior applications.
- Ancillary Building Products Supporting building products including reinforcing mesh, primers, skim coats, undercoats, adhesive-skim coats, lightweight cement boards, and silicate mineral paints that complement the lime mortar, render and plaster offering.
- Trade Credit Account Programme Trade-facing credit account service offering a £1,000 starting credit limit (subject to approval), 30-day payment terms, special rates and discounts, plus online management of invoices, statements and order history.
- Direct-to-Site Bulk Delivery Service UK-wide direct-to-site delivery of lime building materials in bags, bulk bags, or 25-tonne silos with Hi-Ab crane-off capability for large projects, plus delivery to local builder's merchants as an alternative fulfilment point.
Quantifiable outcome
- 10% discount for new customers on £1,000 minimum order
- +2 more outcomes
Companies that use Quatra Direct
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Quatra Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Quatra Direct partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Owlsworth GroupcoreParent company of Quatra Direct. The Owlsworth Group manufactures and supplies a wide range of traditional and ecological building materials to the new build, renovation, heritage and conservation sectors. Quatra Direct is the trade supply division delivering building materials in bulk direct to site.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Quatra Direct competitors and assessment
Company assessmentBroad incumbents
- Travis Perkins: UK's largest builders' merchant with national branch network carrying an expanding lime and heritage product range. Broad incumbent that supplies many of the same trade customers and could cannibalise Quatra's B2B share.
- Breedon Group: UK-listed aggregates and construction materials group including cement and concrete products. Broad incumbent in the concrete and cement-adjacent categories where Quatra's lime binders and mortars compete.
- Tarmac (CRH): One of the UK's largest building materials producers including cement and Limelite-branded lime products. Broad incumbent that competes head-to-head on basic lime lines but also supplies Quatra's premium range through distribution.
- Saint-Gobain Weber: Global manufacturer of renders, mortars and facade systems including lime-based products. Broad incumbent competing for trade account and contractor relationships, particularly in commercial-scale projects.
Emerging players
- Conserv Building Services: UK heritage-conservation contractor and lime mortar specialist. Adjacent player that both uses lime products and offers competing supply channels to traditional lime customers, intersecting with Quatra's contractor base.
Direct peers
- Roundtower Lime: Ireland/UK-based producer of natural hydraulic lime (NHL) binders and lime-based products; one of the brands Quatra Direct distributes. Direct peer as competitor and supplier in the same lime mortar category.
- Mike Wye & Associates: UK-based specialist supplier of lime mortars, renders, plasters and natural hydraulic lime products targeting heritage and conservation projects. Most direct UK peer to Quatra Direct with overlapping product range and trade customer base.
- Ty-Mawr Lime: Welsh manufacturer and supplier of lime-based building materials including lime mortars, renders, plasters and insulation products. Directly comparable niche specialist serving similar heritage, ecological, and new-build lime construction segments.
- Nufins: UK-based manufacturer and supplier of specialist repair mortars, grouts and lime-based masonry products for heritage and infrastructure applications. Comparable specialist in lime/masonry mortars targeting overlapping trade customers.
- Limebase: UK supplier specialising in lime mortars and associated lime products for heritage restoration and new-build projects. Direct peer operating in the same lime mortar supply niche serving UK contractors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Quatra Direct social profiles
Digital presenceQuatra Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quatra Direct leadership team
Management profileNumber of profiles
Profiles1 record
Quatra Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quatra Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quatra Direct
What does Quatra Direct do?
Quatra Direct supplies lime mortars, renders, plasters, and ancillary building products (bricks, fixings, laths, flints, carrier boards) to UK trade customers. The offering combines the proprietary EcoRight brand of hydraulic lime mortars with distributed third-party brands (Fassa Bortolo, Breathaplasta, L'Hoist, Limelite, Roundtower) and is delivered directly to construction sites in bags, bulk bags, or silos.
Is Quatra Direct a public or private company?
Quatra Direct is a private company. It is classified as corporate owned and is currently operating.
When was Quatra Direct founded?
Quatra Direct was founded in -1. It employs 101 to 250 people.
Where is Quatra Direct based?
Quatra Direct is headquartered in Caversham, Reading, United Kingdom, in the Europe region.
How does Quatra Direct make money?
Two revenue lines are on record. Product Sales - Building Materials are the primary driver. The others are trade Account Programme.
Who are Quatra Direct's main competitors?
Broad incumbents on record are Travis Perkins, Breedon Group, Tarmac (CRH) and Saint-Gobain Weber. Conserv Building Services is listed as an emerging player. Direct peers are Roundtower Lime, Mike Wye & Associates, Ty-Mawr Lime, Nufins and Limebase.
Does Quatra Direct have an API?
No public API is recorded for Quatra Direct.
What industry is Quatra Direct in?
Quatra Direct's product category is Lime Building Materials Supply. Its primary akta.pro industry code is IMADABAL, Mortar, Grout & Masonry Cements, with a secondary code of IMADAEAC, Plaster (Gypsum/Lime/Cement) & Basecoat Systems. Its NAICS code is 3274 and its SIC code is 3241.