ETI Fire System

What ETI Fire System does

ETI Fire System (PT ETI Fire Systems) is an Indonesia-based manufacturer of mobile fire suppression systems and automatic centralised lubrication systems for heavy mobile equipment. Founded in November 2003 and headquartered in Magelang, Central Java, the company operates a 5,031 square-metre company-owned factory with CNC machining, electronic laboratory, and hot fire test capabilities. ETI is positioned as the only manufacturer in the Southern Hemisphere producing both product categories, with fire suppression systems conforming to Australian Standard AS5062 and lubrication systems applying tribology principles for Single Line Parallel and Progressive Systems. Its six core product lines (ETI Power Chief, Power Ranger, Power Max automatic lubrication systems; ETI Foam-FSS, ETI FM-200 fire suppression systems; and Diesel/Fluid Delivery Systems) are differentiated by patented technology including the Dual Actuation System combining ROP and LOP detection methods, a proprietary three-core Linear Fire Wire detection cable, and a Segmented Divider Block lubrication system.

The company serves enterprise customers primarily in the mining sector, with named deployments at PT Freeport Indonesia, Rio Tinto, and PT Darma Henwa, alongside non-mining heavy-industrial segments including forestry, construction, power generation, and marine. ETI makes money through direct hardware sales of fire suppression and lubrication systems, professional services (design, installation, repair, maintenance, inspection), and VHS/consignment contract arrangements. Its go-to-market combines enterprise field sales with a Technical Field Support team of factory-trained technicians, independent distributor channels across nine countries (Australia, Indonesia, Thailand, India, Philippines, Mongolia, Laos, Africa, South America), and event-driven lead generation at mining industry trade shows. ETI is privately held by founder and President Director Sarah Ruffles, employs over 250 people, and holds SNI ISO/IEC 17020 Type B inspection body accreditation re-accredited four times by KAN since 2009, with ILAC MRA recognition supporting international market access.

Name

ETI Fire System

Legal name

PT ETI Fire Systems

Website

https://etifiresystems.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ETI Fire System manufactures mobile fire suppression systems and automatic centralized lubrication systems for heavy mining and industrial equipment, serving enterprise customers across Asia, Africa, and South America from its Indonesia-based facility.

Ownership category

akta.pro rank

Product category

Fire Suppression Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391), Relay and Industrial Control Manufacturing (335314)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industry

Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ)

Keywords

• Fire suppression systems
• Automatic lubrication systems
• Heavy equipment safety
• Mining equipment manufacturing
• Mobile fire detection

Headquarters

HQ city

Magelang

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fire Suppression & Lubrication Equipment Sales: ETI manufactures and sells mobile fire suppression systems and automatic centralised lubrication systems for mining and industrial heavy equipment. Products include ETI Power Chief, Power Ranger, Power Max, ETI Foam-FSS, ETI FM-200, and Diesel/Fluid Delivery Systems. Capacities range from small (2kg) to large (200kg) grease pump stations, and fire suppression units from 20 litres to 106 litres.
2. Design and Installation Services: ETI provides end-to-end services including product design, manufacturing, installation, repair and maintenance, and inspection. Installation is performed by the company's own Technical Field Support team.
3. VHS / Consignment Contract: ETI offers VHS (Vendor Held Stock) and consignment contract arrangements where products or services are supplied under ongoing contractual agreements at customer sites.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

ETI Fire System manufactures, supplies, installs, and services mobile fire suppression systems and automatic centralised lubrication systems for heavy equipment used in mining and industrial markets. The product portfolio spans hydraulic and electric auto-lube pump stations and foam, gas, and fluid-delivery fire suppression units, manufactured at the company's Magelang, Indonesia facility and conforming to Australian Standard AS5062. The company also provides design, installation, repair, maintenance, inspection, and VHS/consignment contract services performed by its Technical Field Support team.

Product overview

ETI Fire System offers a portfolio of six core products spanning fire suppression and automatic lubrication systems for heavy equipment and industrial applications. The product line includes three automatic lubrication systems (ETI Power Chief, ETI Power Ranger, and ETI Power Max) that use injector or divider block systems for precise grease distribution, and three fire suppression products (ETI Foam-FSS, ETI FM-200, and Diesel/Fluid Delivery Systems) providing foam/AFFF, gas-based, and fluid delivery solutions. ETI is the only company in the southern hemisphere manufacturing both mobile fire suppression systems conforming to Australian Standard AS5062 and automatic lubrication systems. Products are sold directly or through distributors in Australia, Indonesia, Thailand, India, Philippines, Mongolia, Laos, Africa, and South America.

Differentiator

Problem solved

Functional benefit

Brands

• ETI Power Chief: Hydraulic Grease Automatic Lube pump station with injector system, capacity 15-100 kg.
• ETI Power Ranger
• ETI Power Max
• ETI FOAM-FSS
• ETI FM-200
• Diesel / Fluid Delivery Systems

Products and services

• ETI Power Chief Hydraulic grease automatic lube pump station using an injector system as a grease distributor, equipped with a controller and hose & fittings. Suitable for heavy equipment across various industries. Capacities: 15 kg, 25 kg, 40 kg, 60 kg, 100 kg.
• ETI Power Ranger Hydraulic grease automatic lube pump station using an injector system as a grease distributor, equipped with a controller and hose & fittings. Designed for heavy equipment requiring far more grease consumption than other pumps. Capacities: 100 kg, 200 kg, and custom sizes.
• ETI Power Max Electric grease automatic lube pump station using a Segmented Divider block system as a grease distributor, equipped with a controller and hose & fittings. Suitable for heavy equipment industry and other industries. Capacities: 2 kg, 4 kg, 6 kg, 8 kg, 10 kg, 15 kg, 20 kg.
• ETI Foam-FSS Foam / AFFF fire suppression system — automatic suppression extinguishers for the heavy equipment industry and other industries. Uses Foam/AFFF media with various detection types: Rise of Pressure (ROP), Loss of Pressure (LOP), Fire Wire, or Infra-Red. Capacities from 20 litres to 106 litres. Incorporates the patented ETI Dual Valve Dual Actuation System.
• ETI FM-200 FM-200 fire suppression system using HFC 227ea (Heptafluoropropane) gas media. Automatic extinguisher for heavy equipment and electrical rooms such as panels, servers, and transformers. Covers spaces up to 250 cubic metres.
• Diesel / Fluid Delivery Systems Equipment for servicing diesel-powered units for diesel, coolant, crankcase fill and evacuation, and transmission and hydraulic oils. Eliminates dirt/dust contamination and costly spillage while protecting the environment and providing safety for servicing personnel.

Quantifiable outcome

• Dramatic reduction in grease consumption through precise metering
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• KAN (Komite Akreditasi Nasional)coreOthers · 4 March 2021ETI established a Type B inspection body in accordance with SNI ISO/IEC 17020 in consultation with the National Accreditation Committee (KAN). ETI received accreditation in 2009 and has been re-accredited four times, demonstrating compliance with Indonesian and international quality and inspection standards. KAN Chairman Kukuh S. Achmad visited the ETI factory in March 2021 to review ETI's facilities and quality inspection activities. KAN's MRA with ILAC enables ETI products to be recognised internationally, facilitating export market access.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DropsA: Italian-headquartered specialist in centralized lubrication systems (single-line, progressive, dual-line) for industrial machinery and heavy mobile equipment. Direct niche competitor to ETI's automatic lubrication systems business.
• Fogmaker International: UK-based specialist in water-mist fire suppression systems for heavy mobile plant and mining equipment. Direct competitor to ETI in mobile/vehicle-mounted fire suppression for the same mining and industrial end-customers.
• Vogel (SKF Group): Germany-based specialist in centralized lubrication systems and lubrication components for industrial machinery, now part of SKF Group. Directly comparable lubrication systems portfolio to ETI Power Chief, Power Ranger, and Power Max.
• Dafo Vehicle Fire Protection: Swedish-headquartered specialist in fire suppression systems for heavy mobile equipment (mining, construction, transport). Closely comparable to ETI given near-identical product positioning on vehicle-mounted fire suppression for harsh-environment heavy equipment operators.
• Bijur Delimon International: Global manufacturer of automatic lubrication systems (single-line parallel, progressive, dual-line) and fluid handling solutions for industrial machinery and heavy equipment. Direct lubrication product peer to ETI.

Broad incumbents

• Kidde-Fenwal (Carrier): Part of Carrier Global, a leading manufacturer of fire suppression systems including clean agent (FM-200 equivalents), foam, and detection products for industrial, vehicle, and specialty applications. Broader portfolio incumbent competing with ETI on FM-200 type suppression.
• Graco Inc. Global fluid handling equipment manufacturer including automatic lubrication systems, oil dispensing, and fluid transfer equipment for industrial and heavy equipment markets. Directly comparable fluid delivery and lubrication dispensing product line to ETI's Diesel/Fluid Delivery Systems.
• SKF Lincoln Industrial: SKF's Lincoln Industrial division manufactures automatic centralized lubrication systems (single-line parallel, progressive) for industrial and heavy mobile equipment. Closely comparable to ETI Power Chief / Power Ranger / Power Max product family.
• ANSUL (Johnson Controls): A brand of Johnson Controls specializing in fire suppression systems including vehicle/mobile applications, alongside a broader industrial and commercial fire protection portfolio. Large incumbent competitor with global OEM relationships on heavy equipment.
• Minimax: German-headquartered global fire protection and fire suppression systems manufacturer serving industrial, marine, and mobile equipment markets. Broad incumbent competitor in fire suppression technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETI Fire System