National Education Institute of Investigations

What National Education Institute of Investigations does

National Education Institute of Investigations (NEII) is a privately held, founder-operated online education platform founded in 2023 by Chris Gutierrez (FCLS, WCLS, CECI, PI) and based in Los Angeles. The company delivers self-serve training and certification courses for professional investigators through the Thinkific learning management system, with course delivery extended to iOS and Android mobile applications. Its catalog spans business growth (How to Grow Your Business: Zero to One Million; How to Crush 2024 Career & Business), specialized investigative techniques (Medical Canvassing, AOE/COE Investigations, Surveillance, Social Media Investigations), behavioral analysis (Certified Behavioral Analysis Analyst certification; Voice & Behavior Analysis webinar), and an upcoming generative AI productivity course (ChatGPT for Investigations).

NEII operates a product-led growth model: prospective students identify a concentration, enroll directly through the Thinkific Student Portal, consume content asynchronously, and pursue certification. Revenue is generated primarily through one-time course enrollments, supplemented by a membership program offering unlimited access to courses and resources. A free podcast hosted on Spotify functions as a top-of-funnel awareness channel to feed the enrollment funnel. The company is bootstrapped with no disclosed external funding, no parent company, no subsidiaries, and a headcount of 1-10.

The company's competitive positioning rests on practitioner credibility ("For Investigators, By Investigators") and niche specialization tracks not commonly offered by generalist education providers. The sole identified executive is the founder; there is no disclosed management team, no partnerships, no patents, no regulatory actions, and no M&A activity in the available data.

Name

National Education Institute of Investigations

Legal name

National Education Institute of Investigations

Website

https://neiiinstitute.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

National Education Institute of Investigations is a founder-led online education platform offering self-serve courses and certifications for professional investigators via Thinkific, mobile apps, and a free Spotify podcast.

Ownership category

akta.pro rank

Product category

Professional Investigation Training and Certification

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

akta.pro secondary industries

Digital/Online Investigations & OSINT (Non-cyber) (BPAKAEAF), Workplace Misconduct, Ethics & Compliance Investigations (BPAKAEAH)

Keywords

• Investigator training
• Online certification courses
• Investigation education
• Professional development
• Behavioral analysis training

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Course Enrollment: Revenue generated through enrollment in paid courses and certification programs delivered via Thinkific LMS. Students pay to access course content including How to Grow Your Business, Medical Canvassing, AOE/COE Investigations, Surveillance, Social Media Investigations, and Certified Behavioral Analysis Analyst (CBAA) certification courses. Additional membership program offers unlimited access to investigator resources and courses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

National Education Institute of Investigations is an online education platform that delivers self-paced courses, webinars, and certification programs for professional investigators. Offerings span business growth (Zero to One Million, How to Crush 2024), specialized investigation methodologies (Medical Canvassing, AOE/COE Investigations, Surveillance, Social Media Investigations), and behavioral analysis certification (CBAA), all delivered via the Thinkific LMS and supported by a free Spotify podcast.

Product overview

The National Education Institute of Investigations is an online education platform offering a portfolio of investigator-focused courses and certification programs. The company provides structured learning pathways through a step-based enrollment process: students select a concentration, enroll, learn practical skills, and get certified. Course offerings span business growth (How to Grow Your Business, How to Crush 2024 Career & Business), specialized investigative techniques (Medical Canvassing, AOE/COE Investigations, Surveillance, Social Media Investigations), behavioral analysis certification (CBAA), and professional development webinars (Voice & Behavior Analysis). The institute also offers a free podcast resource and upcoming AI-integrated training (ChatGPT for Investigations). All courses are delivered through the Thinkific platform.

Differentiator

Problem solved

Functional benefit

Products and services

• How to Grow Your Business: Zero to One Million Self-paced online business growth course for investigators that teaches strategies to scale an investigative practice from zero to significant revenue.
• Medical Canvassing Specialized investigative course covering medical canvassing techniques for professional investigators.
• AOE/COE Investigations Investigative training focused on Affirmative Occupational Evidence (AOE) and Continuous Occupational Evidence (COE) investigations for workers' compensation and related claims.
• Surveillance Foundational course teaching surveillance techniques for professional investigators.
• Social Media Investigations Investigative training focused on techniques for conducting investigations through social media platforms.
• How to Crush 2024 Career & Business Career and business development course offering tips and strategies from industry professionals for investigators.
• Leaking The Truth: Voice & Behavior Analysis (1-hour) One-hour webinar focusing on voice and behavior analysis techniques for investigative purposes.
• Certified Behavioral Analysis Analyst (CBAA) Course Comprehensive certification program that trains students to become Certified Behavioral Analysis Analysts, covering behavioral analysis methodologies and applications in investigations.
• NEII Membership Program Subscription membership program granting unlimited access to investigator resources and courses via the Thinkific Student Portal.
• NEII Podcast Free podcast hosted on Spotify featuring career and business insights for investigators, used as a top-of-funnel awareness resource for prospective students.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Udemy: Mass-market online learning marketplace with broad course inventory including some investigator- and surveillance-related content. Comparable as an incumbent creator-led course platform but unspecialized relative to NEII's PI focus.
• Coursera: Large online education provider partnering with universities and companies to deliver professional certificates and courses. Comparable as a broad professional-education incumbent, though its catalog is not specialized to the licensed-PI niche.

Direct peers

• McKissock Learning: Established online continuing-education provider serving licensed professionals including private investigators, appraisers, and surveyors. Directly comparable in delivering online, self-paced certification and CE courses through a dedicated LMS to the same licensed-PI persona.
• PI University: Specialty training provider offering online courses and mentorship for private investigators, including surveillance and skip-tracing techniques. Directly comparable in niche specialization and PI-focused curriculum.
• California Association of Licensed Investigators (CALI): State-level PI industry association providing training, certification, and continuing education to licensed investigators. Comparable in delivering certification outcomes and professional-development content to the same primary persona.
• The Smith Investigation Group: Long-standing PI firm that publishes training material, books, and resources for working investigators. Comparable in addressing the same licensed-PI audience with practitioner-authored investigative training content.
• Association of Certified Fraud Examiners (ACFE): Global certifying body offering the Certified Fraud Examiner credential with associated training programs. Comparable as a PI-/investigator-adjacent certification issuer with structured coursework, exams, and ongoing continuing-education requirements.
• PI Education: Online education platform offering PI licensing exam prep and continuing-education courses across multiple states. Closely comparable in product format (online courses, exam prep, certification) and target buyer (aspiring and licensed investigators).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Education Institute of Investigations