New England Newspapers

What New England Newspapers does

New England Newspapers, operating under the DBA Berkshire Eagle Media, is a privately held local media company headquartered in Pittsfield, Massachusetts. Founded in 1995 (with the Berkshire Eagle newspaper tracing its origins to 1789), the company operates an integrated portfolio of six media brands: The Berkshire Eagle (daily newspaper), The B Magazine (lifestyle), Berkshires Week (weekly), Berkshire Business Journal (business news), The Shopper's Guide (shopper/classifieds), and Talon Media Agency (in-house digital marketing). The company also runs Eagle Printing, a full-service commercial printing and mailing operation out of its Pittsfield facility that serves both internal publications and external publishers such as Hometown Publications and Hawkeye Hunting & Fishing News.

The business generates revenue through four primary streams: advertising across print and digital platforms (the dominant line), subscription and circulation revenue from newspaper and magazine sales, commercial printing and mailing services for third parties, and marketing agency fees from Talon Media Agency for services including SEO, SEM, social media management, email marketing, web design, and geofencing. Pricing is quote-based and contract-driven, with no publicly disclosed rate cards. Distribution and sales are conducted through local field representatives across the Berkshires region and tri-state area (Massachusetts, New York, Connecticut), supplemented by self-serve digital advertising purchasing via Talon.

The customer base consists primarily of local small and medium-sized businesses seeking to reach Berkshire County audiences, with additional segments in external publishing (for printing services), arts and cultural organizations, and marketing agencies seeking local media partnerships. The company employs 101-250 staff and is locally owned with no disclosed parent entity, funding rounds, acquisitions, or senior leadership profiles in the available data. Underlying technology is described in general terms as print and digital publishing platforms plus commercial printing infrastructure; no proprietary technology stack, APIs, SDKs, AI/ML capabilities, or software products are disclosed.

Name

New England Newspapers

Legal name

Berkshire Eagle Media

Website

https://newenglandnewspapersinc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

New England Newspapers (dba Berkshire Eagle Media) is a locally owned Pittsfield, MA media company operating six publications anchored by The Berkshire Eagle (since 1789), an in-house digital marketing agency (Talon), and a commercial printing facility, serving SMB advertisers and external publishers across the Berkshires tri-state region.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Business, Financial & Trade News Publishers (MPAJADAC), Business, Finance & Industry Trade Magazines (MPAJAEAM), Print Media Buying (Newspapers/Magazines) (MPAAABAH)

Keywords

• Local newspaper publishing
• Commercial printing services
• Digital advertising agency
• Local marketing services
• Community media brands

Headquarters

HQ city

Pittsfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Advertising Revenue: Revenue generated from print ads, digital banners, and full-scale digital campaigns across multiple platforms including The Berkshire Eagle, The B Magazine, Berkshire Business Journal, Berkshires Week, and The Shopper's Guide publications.
2. Commercial Printing Services: Full-service commercial printing and mailing services from Pittsfield facility, serving external publishers and businesses with printing, mailing, and delivery of flyers, books, and other materials.
3. Marketing Agency Services: Talon Media Agency provides tailored advertising strategies including SEO, SEM, social media management, email marketing, web design, and geofencing services to local businesses.
4. Publication Subscriptions and Sales: Revenue from newspaper and magazine circulation including print and digital subscriptions through The Berkshire Eagle and other publications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

New England Newspapers, operating as Berkshire Eagle Media, publishes local newspapers and magazines (The Berkshire Eagle, The B Magazine, Berkshires Week, Berkshire Business Journal, The Shopper's Guide) and sells advertising across these print and digital properties. It also operates Talon Media Agency, an in-house marketing unit providing SEO, SEM, social media, email, web design, and geofencing services, and a full-service commercial printing and mailing operation based in Pittsfield, Massachusetts serving the Berkshires and tri-state region.

Product overview

Berkshire Eagle Media operates a multi-brand media portfolio anchored by The Berkshire Eagle (daily newspaper since 1789), supplemented by three lifestyle and community publications (The B Magazine, Berkshires Week, The Shopper's Guide) and a business-focused title (Berkshire Business Journal). The company offers two additional service lines: Talon Media Agency, an in-house marketing division providing digital advertising services including SEO, SEM, social media, email, web design, and geofencing; and Eagle Printing, a full-service commercial printing operation from its Pittsfield facility. The portfolio combines trusted local journalism with advertising solutions and printing services for businesses in the Berkshires and surrounding counties.

Differentiator

Problem solved

Functional benefit

Products and services

• The Berkshire Eagle Daily newspaper delivering high-quality independent journalism to the tri-state region in print and online, with a tradition dating back to 1789. Serves as the primary news publication of Berkshire Eagle Media.
• The B Magazine Lifestyle magazine covering Berkshire region culture, arts, and community stories.
• Berkshires Week
• Berkshire Business Journal
• The Shopper's Guide
• Talon Media Agency
• Eagle Printing (Commercial Printing)

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ConquestminorGTM or Marketing PartnerConquest is a marketing agency that uses The Berkshire Eagle as a trusted media partner to connect their clients with Berkshire County communities. The partnership enables targeted print and digital advertising campaigns tailored to client needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gannett Co. Largest U.S. newspaper publisher (USA Today, hundreds of local titles) and operator of LocaliQ, a digital marketing agency directly comparable to Talon Media Agency. Competes for the same local advertiser dollars and operates a similarly scaled multi-title portfolio.
• Tribune Publishing: Operates a portfolio of regional metropolitan dailies (Chicago Tribune, NY Daily News, Baltimore Sun, etc.). Comparable as a multi-title newspaper group with both print and digital monetization, though at materially larger scale and focused on top-50 markets.

Direct peers

• Ogden Newspapers: Family-owned operator of community and daily newspapers across the Northeast and Midwest, with in-house commercial printing capacity. One of the closest structural analogs to Berkshire Eagle Media — a privately held, multi-title regional newspaper group with integrated printing.
• LocaliQ (Gannett): Gannett's digital marketing agency offering SEO, SEM, social, web design, and geofencing — the same service stack as Talon Media Agency. The most direct functional peer to Talon within a larger media company, and a useful benchmark for Talon's standalone growth potential.
• Community Newspaper Holdings Inc. (CNHI): Privately owned community newspaper company operating daily and weekly papers across the U.S. with a focus on smaller markets. Strongly comparable to Berkshire Eagle Media in scale, geographic strategy, and reliance on local SMB advertising.
• Adams Publishing Group: Privately held, family-owned operator of community newspapers, shoppers, and commercial printing facilities across the Midwest, Mid-Atlantic, and Northeast. A close peer given the multi-title community newspaper plus printing business model.
• MediaNews Group (Alden Global Capital): One of the largest U.S. newspaper operators, running regional dailies, weeklies, and digital properties across multiple states. Comparable as a multi-title regional newspaper portfolio operator facing similar print-to-digital transition dynamics.
• McClatchy Company: Mid-sized U.S. newspaper chain operating regional dailies, with significant digital advertising operations. Comparable in operating model — regional dailies plus digital ad revenue — though serving larger metro markets than the Berkshires.
• Lee Enterprises: Publicly traded operator of mid-sized daily and weekly newspapers across the U.S. Closely comparable to Berkshire Eagle Media as a multi-title regional newspaper group with print, digital, and commercial printing operations serving small and mid-sized markets.

Regional players

• Boston Globe Media: Massachusetts-based regional daily newspaper group with print and digital operations serving the broader New England market. Comparable as a regional legacy newspaper brand in the same state, though at materially larger scale and urban-suburban focus rather than the rural Berkshires.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-england-newspapers-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Newspapers