Al-Amal Financial Investments

What Al-Amal Financial Investments does

Al-Amal Financial Investments (legal name: Al-Amal Holding Public Shareholding Company Limited; ticker AMAL on the Amman Stock Exchange) is a Jordan-domiciled, ASE-listed financial services firm founded in 1980 and headquartered in the Housing Bank Complex in Amman. The company operates as a licensed broker and financial intermediary on the Amman Stock Exchange, providing three core services: securities portfolio management on behalf of clients, brokerage execution of buy/sell orders on the ASE, and margin financing. A small team of 11 employees staffs the firm, all of whom are described as experienced in financial and economic operations.

Revenue is generated primarily through transaction-based brokerage commissions (commission rate reduced in 2023 to the stated minimum of 0.002%), interest and fees on margin financing, and recurring portfolio management fees. The firm distributes services through three channels: in-person account opening at the head office, an internet trading platform accessible via the proprietary AFIC-JO mobile application (available on Apple App Store and Google Play), and a referral partnership with Equiti-Me that routes clients to a separate currency and precious metals trading venue. The technology stack includes a cloud-based disaster recovery system approved by the Amman Stock Exchange in 2023 — reportedly a first among Jordanian financial investment firms — together with a web-based portfolio login portal and real-time shareholder ownership tracking service for 1%+ holders of ASE-listed companies. Al-Amal also publishes quarterly financial results, annual reports (2005–2025), and investor relations materials, and holds an Extraordinary General Assembly on record for April 2026. The company is publicly traded but reports no controlling parent and operates solely within Jordan.

Name

Al-Amal Financial Investments

Legal name

Al-Amal Holding Public Shareholding Company Limited (شركة الأمل القابضة المساهمة العامة المحدودة)

Website

https://alamal.com.jo

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Al-Amal Financial Investments is a Jordan-listed (ASE: AMAL) brokerage and investment services firm providing securities portfolio management, brokerage execution, and margin financing on the Amman Stock Exchange to individual and margin trading clients, supported by a proprietary mobile trading app.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industry

Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Securities brokerage
• Portfolio management
• Margin trading
• Stock exchange services
• Investment brokerage

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Brokerage Commissions: The company generates revenue through commissions charged on buy and sell orders executed on behalf of clients on the Amman Stock Exchange. In 2023, trading commissions were reduced to the minimum rate of 0.002%.
2. Margin Trading Financing: The company provides margin financing services to clients and earns interest/income from margin trading activities.
3. Portfolio Management Services: The company manages securities portfolios on behalf of clients, generating management fees for portfolio administration services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Al-Amal Financial Investments operates as a licensed broker and financial intermediary on the Amman Stock Exchange, executing buy and sell orders for clients and managing securities portfolios on their behalf. It also provides margin financing to enable leveraged trading positions, and routes clients to currency and precious metals trading through a referral partnership with Equiti-Me. Customers access brokerage services through the company's internet trading platform and the AFIC-JO mobile application.

Product overview

Al-Amal Financial Investments operates as a financial brokerage and investment services company offering a unified platform for securities trading on the Amman Stock Exchange. The core offering consists of securities portfolio management, brokerage services, and trading accounts. The portfolio includes additional modules such as electronic mobile trading, currency and precious metals trading (via referral partner Equiti-me), shareholder tracking services, and investor relations tools. The company competes for top trading volumes on the Amman Stock Exchange and employs 11 experienced staff members.

Differentiator

Problem solved

Functional benefit

Products and services

• Securities Portfolio Management (إدارة محفظة أوراق مالية) Discretionary management of securities portfolios on behalf of clients, including the conduct of margin financing operations. Targeted at investors who prefer professional administration of their holdings on the Amman Stock Exchange.
• Brokerage Services for Amman Stock Exchange (وسيط لحسابه في بورصة عمان) Execution of buy and sell orders on the Amman Stock Exchange as a licensed broker and financial intermediary, including acting as broker on own account. Targeted at individual investors and active traders in Jordanian capital markets.
• Financial Brokerage Trading Account (حساب تداول وساطة) Trading account for accessing local and global stocks through the Amman Stock Exchange via Al-Amal's brokerage infrastructure. Requires in-person onboarding at the Amman office and signed trading and internet trading agreements.
• Electronic Trading Service via Smartphones Mobile-based electronic trading platform enabling clients to execute buy and sell orders on the Amman Stock Exchange from smartphones at the 0.002% minimum commission rate. Activation requires signing cash/margin and internet trading agreements.
• Currency and Precious Metals Trading Account (حساب تداول في بورصة العملات والمعادن الثمينه) Trading account for currencies and precious metals delivered through a referral partnership with Equiti-Me. Expands client access beyond ASE-listed securities into forex and precious metals trading instruments.
• Shareholder Tracking Service (نسب ملكية 1% أو أكثر) Online service that displays changes in ownership percentages for shareholders holding 1% or more in companies listed on the Amman Stock Exchange and the Securities Depository Center. Data is verified daily between 4-5 PM on working days.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Amman Stock ExchangecoreTechnology or Integration · 5 January 2023As a licensed broker, the company operates under the regulatory framework and technology infrastructure of the Amman Stock Exchange, receiving approval for cloud-based disaster recovery solutions.
• Equiti-MeminorChannel Partner/ Reseller/ DistributorAl-Amal Financial Investments has a referral/partnership arrangement with Equiti-Me, directing clients to access currency and precious metals trading accounts through the Equiti-Me platform. This partnership expands the range of trading instruments available to clients beyond the Amman Stock Exchange.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• eToro: eToro is a multi-asset retail trading platform emphasizing mobile app access and simple UX, similar to AMAL's AFIC-JO mobile app positioning. Comparable on the digital, mobile-first brokerage model though globally scaled and asset-class diversified.

Regional players

• Saudi Fransi Capital: Saudi Fransi Capital is a Saudi broker-dealer and asset manager offering brokerage, margin financing, and discretionary portfolio management. Closely mirrors AMAL's core service mix (brokerage + margin + portfolio management) in a neighboring regional market.
• Boursa Kuwait Securities: Boursa Kuwait operates the Kuwaiti stock exchange and has associated brokerage/membership services. Regional comparable for trading-venue-adjacent brokerage and listing-related data services similar to AMAL's shareholder-tracking offering.
• SNB Capital (formerly NCB Capital): SNB Capital is a leading Saudi broker-dealer offering brokerage, asset management, and investment banking on the Saudi stock exchange. Provides a regional comparable for the online-trading plus portfolio-management model that AMAL operates in Jordan.
• Al Rajhi Capital: Al Rajhi Capital is the brokerage and asset management arm of Al Rajhi Bank in Saudi Arabia, operating one of the largest retail trading platforms in the MENA region. Useful regional benchmark for the mobile-trading plus managed-portfolio combination AMAL is pursuing in Jordan.

Broad incumbents

• Interactive Brokers: Interactive Brokers is the benchmark global online multi-asset broker, offering electronic trading, low commissions, and mobile-first execution. Directly comparable to AMAL on the online-trading-plus-low-commission model, though much larger and globally diversified.
• EFG Hermes: EFG Hermes is the largest investment bank in the Middle East and North Africa, with brokerage and asset management arms across the region. Comparable in business model (brokerage + portfolio management on regional exchanges) but materially larger and broader in scope than Al-Amal.

Direct peers

• Jordan Dubai Securities: Jordan Dubai Securities is a Jordanian-licensed broker active on the Amman Stock Exchange, providing equity brokerage and related investment services. Operates in the same regulatory framework and competes for the same ASE client flow as Al-Amal.
• Al-Madina Financial Investment: Al-Madina is a Jordan-based brokerage and investment firm operating on the Amman Stock Exchange with a comparable product set covering securities trading and portfolio services. Headquartered domestically, it shares AMAL's regulatory environment and target client base.
• International Financial Advisors (IFA) Jordan: IFA is another Jordanian-licensed financial services firm offering brokerage, asset management, and investment banking on the Amman Stock Exchange. Directly comparable to Al-Amal as a Jordan-domiciled broker competing for the same retail and institutional flow on the ASE.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alamal.com.jo
• LinkedInlinkedin.com/company/al-amal-financial-investments

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Amal Financial Investments