EASYTOURS24H

What EASYTOURS24H does

Easytours24h is a privately held, owner-operated inbound and outbound tour operator headquartered in Hanoi, Vietnam, founded in 2013 and licensed under Business License 0106217041 and Inbound & Outbound Tour Operator License 01-756/2015/TCDL-GPLHQT. The company sells guided tour packages directly to international and domestic tourists visiting Northern Vietnam, with a portfolio of approximately 17 active itineraries spanning day tours (Ninh Binh, Hoa Lu, Trang An, Mua Cave, Halong Bay day cruises), multi-day tours (Ninh Binh 2D/1N, Sapa trekking with homestay or 3-star hotel), and overnight cruise experiences across Halong Bay, Lan Ha Bay, and Bai Tu Long Bay. Tours include English-speaking guides, transportation, meals, and entrance fees, with pricing ranging from $40 per person for budget day tours to $720 per person for luxury cruises, plus seasonal surcharges during Lunar New Year and Christmas/New Year gala dinners.

The technology stack is intentionally lean: the website (easytours24h.com) is built on Bókun, a third-party booking and reservation management platform that handles online availability, reservation capture, and confirmation processing, supplemented by Mapbox map integration for displaying tour locations. There is no proprietary technology, no mobile app, no API offering, and no AI/ML capabilities. The platform operates as a transactional front end rather than a differentiated technology product.

The business model is direct-to-consumer with a self-serve booking flow on the website and complementary booking support via WhatsApp, Zalo, and email (24-hour advance confirmation required). Distribution relies on organic discovery through the website, TripAdvisor reviews, and YouTube destination videos, supplemented by complimentary hotel pickup and drop-off in the Hanoi Old Quarter and a fixed meeting point at the Hanoi Opera House for outside-Old-Quarter guests. Revenue is generated entirely through per-person tour package sales, with ancillary income from optional activities, gratuities, and optional entrance fees. All bookings are one-time transactions with no subscription, membership, or recurring component.

Name

EASYTOURS24H

Legal name

Easytours24h

Website

https://easytours24h.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Easytours24h is a privately held, licensed Hanoi-based tour operator selling direct-to-consumer guided day tours, multi-day tours, and overnight cruises across Northern Vietnam (Ninh Binh, Halong Bay, Sapa, Lan Ha Bay) to international and Hanoi-based travelers via its Bókun-powered website.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC), FIT & Private Tour Operators (Customized Day Tours) (THAKAEAC)

Keywords

• Guided tour packages
• Vietnam day tours
• Halong Bay cruises
• Sapa trekking tours
• Ninh Binh excursions

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Tour Package Sales: The company generates revenue by selling guided tour packages to tourists visiting Vietnam. Tours include transportation, meals, entrance fees, guide services, and activities. Pricing is per person with optional surcharges during peak seasons (Lunar New Year). Additional revenue comes from optional activities, gratuities, and optional entrance fees not included in base packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Easytours24h is a licensed Vietnamese inbound and outbound tour operator that sells guided day tours, multi-day excursions, and overnight cruises across northern Vietnam. Packages depart from Hanoi and cover Ninh Binh, Halong Bay, Lan Ha Bay, Bai Tu Long Bay, and Sapa, with bundled transportation, English-speaking guides, meals, entrance fees, and activities. Customers book online via the company website (powered by Bókun) and receive complimentary shuttle pickup from Hanoi Old Quarter hotels.

Product overview

EASYTOURS24H is a Vietnamese inbound and outbound tour operator offering guided tours primarily focused on destinations in northern Vietnam. The product portfolio consists of three main tour categories: Day Tours (Ninh Binh temple and cave tours, Halong Bay luxury cruises), Multi-Day Tours (overnight Ninh Binh and Sapa trekking experiences), and Cruise Tours (Bai Tu Long Bay, Halong Bay, and Lan Ha Bay 2D/1N luxury and deluxe options). All tours include English-speaking guides, air-conditioned transportation from Hanoi, meals, and entrance fees. The company operates as a booking platform using Bókun for reservations, with pricing ranging from budget day tours (USD 40-75) to luxury multi-day experiences (USD 360-720).

Differentiator

Problem solved

Functional benefit

Products and services

• Ninh Binh Day Tour from Hanoi with Tam Coc Boat Trip & Mua Cave A 12.5-hour full-day guided tour from Hanoi to Ninh Binh featuring Hoa Lu ancient capital, Tam Coc bamboo boat ride through limestone caves, and hiking to Mua Cave for panoramic views, priced at USD 42.01 per person.
• Hoa Lu Temple, Trang An Boat Trip & Mua Cave Mountain Day Trip A 12.5-hour best-selling day tour visiting Hoa Lu ancient capital, UNESCO-listed Trang An boat trip through tunnel cave system, and Mua Cave mountain climbing, priced at USD 40.01 per person.
• Bai Dinh Pagoda - Trang An Boat Trip - Mua Cave Mountain Day Tour A full-day tour to Southeast Asia's largest Bai Dinh Pagoda with 500 Arhat statues and 36-ton bronze bell, combined with UNESCO World Heritage Trang An boat trip and Mua Cave hiking, priced at USD 75.00 per person.
• Hoa Lu - Tam Coc - Mua Cave Small & Luxury Day Trip from Hanoi An 11.5-hour small-group luxury day tour with limousine transfers, cycling through rural villages, traditional embroidery craft visit, Tam Coc sampan boat trip through three caves, and Hoa Lu temple visit, priced at USD 89.01 per person.
• Ninh Binh Trang An Hoa Lu Temple, Mua Cave - Small & Luxury 1Day An 11.5-hour luxury small-group tour including cycling to Bich Dong Pagoda and Thai Vi temple, cooking class, Trang An boat trip through three caves, and Hoa Lu ancient capital visit, priced at USD 89.01 per person.
• Ninh Binh Luxury Day Trip to Mua Cave, Tam Coc, Bich Dong, Boat & Bike An 11.5-hour luxury day trip featuring Mua Cave mountain hiking with panoramic views, Tam Coc sampan boat ride, Bich Dong Pagoda visit, and village cycling experience, priced at USD 199.00 per person.
• Halong Bay Luxury Cruise Day Trip: Buffet Lunch & Limousine Bus A 9-hour full-day luxury cruise in Halong Bay featuring 5-hour boat journey, Surprise Cave visit, Titop Island swimming and hiking, kayaking through Luon Cave, and buffet lunch onboard, priced at USD 70.01 per person.
• Ninh Binh 2 Days 1 Night: Hoa Lu - Mua Cave - Tam Coc - Cuc Phuong A two-day one-night tour combining Hoa Lu ancient capital, Mua Cave hiking, Tam Coc boat trip, overnight bungalow stay, and Cuc Phuong National Park visit with primate rescue center, priced at USD 360.00 per person.
• Ninh Binh 2D/1N: Hoa Lu - Tam Coc - Mua Cave - Bai Dinh - Trang An A two-day comprehensive Ninh Binh tour including Hoa Lu, Tam Coc, Mua Cave, Southeast Asia's largest Bai Dinh Pagoda, and UNESCO-listed Trang An, with bungalow accommodation, priced at USD 540.00 per person.
• Sapa Easy Trekking Villages 2 Days/1 Night Trip with Meals, Tour Guide, 3-Star Hotel An easy-level trekking tour in Sapa visiting Cat Cat, Sin Chai, Lao Chai, Ta Van, Y Linh Ho, and Giang Ta Chai villages with 3-star hotel accommodation in Sapa town, priced at USD 180.00 per person.
• Sapa Villages and Homestay Hard Trekking 2 Days 1 Night Trip A hard trekking tour in Sapa with homestay accommodation visiting Y Linh Ho, Giang Ta Chai, Su Pan, Lao Chai, and Ta Van villages with local Hmong and Giay family stay, priced at USD 140.02 per person.
• Bai Tu Long Bay Cruise 2D/1N: Kayaking, Swimming & Full Meals A two-day one-night cruise on a traditional wooden junk in Bai Tu Long Bay featuring Thien Canh Son Cave, Vung Vieng fishing village by sampan, kayaking, cooking class, Tai Chi, and squid fishing, priced at USD 420.02 per person.
• Bai Tu Long Bay Luxury Cruise 2D/1N: Kayaking & Swimming at Pristine Places A luxury cruise experience in Bai Tu Long Bay featuring Vung Vieng fishing village kayak visit, Thien Canh Son Cave exploration, Tai Chi sessions, BBQ dinner, and spa services, priced at USD 720.03 per person.
• Halong Bay Luxury Cruise 2D/1N: Kayaking, Swimming, Surprise Cave, Titop Island A luxury two-day Halong Bay cruise with Pearl Farm visit, Titop Island hiking and swimming, Surprise Cave exploration, kayaking, sunset party, and squid fishing, priced at USD 400.02 per person.
• Halong Deluxe Cruise 2D/1N: Kayaking, Swimming, Cave, Titop Island & Full Meals A budget-friendly traditional boutique cruise in Halong Bay with Surprise Cave and Titop Island visits, kayaking, cooking demonstration, fishing, and karaoke entertainment, priced at USD 630.03 per person.
• Lan Ha Bay Deluxe Cruise 2D/1N: Kayaking, Swimming at Pristine Places & Meals A deluxe cruise in Lan Ha Bay featuring kayaking and swimming at pristine beaches, Viet Hai village cycling, cooking class, and traditional sampan boat experience, priced at USD 420.02 per person.
• Lan Ha Bay Luxury Cruise 2D/1N: Kayaking & Swimming at Pristine Places A luxury cruise combining Halong Bay and Lan Ha Bay with kayaking, swimming at pristine lagoons, Tai Chi sessions, cooking class, and Bright Cave sampan boat visit, priced at USD 360.00 per person.

Quantifiable outcome

• Tours include UNESCO World Heritage Site visits (Trang An, recognized 2014)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• BókuncoreTechnology or IntegrationBókun is a booking and reservation management platform that powers Easytours24h's website booking functionality. The platform enables online tour reservations, availability management, and booking confirmation processing.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Klook: Asia-focused online travel activities marketplace that resells Ninh Binh day tours, Halong Bay cruises, and Sapa trekking experiences similar to Easytours24h's catalog. Comparable as a dominant distribution channel for the same Vietnamese tour products, often bundling tours from multiple small operators including ones Easytours24h may partner with.
• GetYourGuide: Global tours and activities marketplace listing Ninh Binh, Halong Bay, and Sapa tours from local Vietnamese operators. Comparable because it captures the same international traveler demand for guided tours in northern Vietnam that Easytours24h serves directly, often at competitive price points.
• Vietnam Travel Corp (Vietravel): Vietnam's largest outbound and inbound tour operator, offering Ninh Binh, Halong Bay, and Sapa packages from Hanoi at comparable price points to Easytours24h. Comparable because it operates in the same Vietnamese inbound tour category serving international travelers with package tours including transportation, meals, and guides.

Direct peers

• Sapa Sisters: Hanoi-based tour operator specializing in Sapa trekking tours including 2D/1N and 3D/2N homestay and hotel packages with village visits and local guides. Directly comparable for Easytours24h's Sapa trekking product line, competing for the same international trekker segment.
• Handspan Adventure Travel: Hanoi-based adventure tour operator offering off-the-beaten-path itineraries across northern Vietnam including Ninh Binh, Halong Bay, and Sapa trekking. Comparable as a same-market competitor with similar small-group philosophy and English-speaking guide service for international travelers.
• Bhaya Cruises: Halong Bay overnight cruise operator offering 2D/1N and 3D/2N packages across Halong and Lan Ha Bay with kayaking, cave visits, and luxury tiers. Directly comparable as Easytours24h resells and packages the same Halong/Lan Ha Bay overnight cruise experiences for its customers departing from Hanoi.
• Lotussia Travel: Hanoi-based inbound DMC offering escorted group tours and private FIT packages to Ninh Binh, Halong Bay, and Sapa. Comparable as a same-city tour operator competing for the same Hanoi Old Quarter hotel guest pickup market with similar multi-day package structure.
• Apex Vietnam Travel: Vietnamese tour operator specializing in northern Vietnam packages including Ninh Binh day tours, Halong Bay cruises, and Sapa trekking. Directly comparable due to overlapping product mix, B2C booking model, and concentration on Hanoi-departing tours for international visitors.
• Buffalo Tours: Vietnam-based inbound tour operator offering small-group and tailor-made tours across Vietnam including Ninh Binh, Halong Bay, and Sapa. Comparable because it targets the same international traveler segment with guided multi-day packages departing from Hanoi, often partnering with the same cruise operators for Halong/Lan Ha Bay.

Emerging players

• Realistic Asia: Vietnam-based DMC specializing in bespoke and small-group tours across Vietnam with a focus on authentic local experiences. Comparable as a smaller competitor with similar Northern Vietnam focus and a curated tour portfolio overlapping with Easytours24h's premium and small-group offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=P6v-iymSN9U
• Xx.com/legacycruise
• Facebookfacebook.com/468502139889650

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASYTOURS24H