Beeline Armenia

What Beeline Armenia does

Team Telecom Armenia (formerly Beeline Armenia, legal entity Telecom Armenia) is Armenia's incumbent mobile and fixed-line telecommunications operator, headquartered in Yerevan and operating since 1995. The company runs a nationwide network of more than 1,000 base stations, having completed a full retirement of legacy 2G technology and launched commercial 5G services across Yerevan, Gyumri, and Vanadzor. It serves both individual consumers (postpaid and prepaid mobile, fixed internet and TV under the COSMO and KOMBO brands, device sales, digital services) and business customers through field sales, alongside a multi-channel distribution network of physical service centers, an e-shop, a 100-shortcode call center, and the My Team mobile application. It also operates a Mobile ID authentication service via the certified operator imID and hosts adjacent digital products including TeamTV, TeamPay, Team Energy, GeForce Games cloud gaming, and the embedded Koreez educational platform.

Underlying the consumer offer is a technology stack comprising a 5G/4G mobile network, a next-generation optical fiber backbone, ISO 9001/14001/27001-certified operations, and a layered digital services platform accessible through the My Team app. Revenue is generated predominantly through recurring subscriptions (mobile voice/SMS/data, fixed internet/TV bundles, roaming, digital content), complemented by hardware sales (smartphones and wearables under the Be Free 0-0-0 installment plan) and device-bundle promotions. The company is publicly listed on the Armenia Stock Exchange (AMX) and was recognized as the leading non-financial issuer in 2025 by trading volume, and in 2026 it signed a strategic partnership with Firebird AI to provide backbone connectivity for the region's largest AI data center.

The business is structured around four wholly owned subsidiaries — Team Systems (technology solutions), Team Solutions (business solutions), Team Pay (payment services), and Buy.am (e-commerce marketplace) — which extend the core telecom franchise into adjacent digital and enterprise services. Go-to-market combines sales-led activity (seasonal device campaigns, enterprise field sales), community-led engagement (educational sponsorships, science and culture programs), and self-service digital channels, targeting a national Armenian subscriber base with growing exposure to AI infrastructure workloads via the Firebird partnership.

Name

Beeline Armenia

Legal name

Telecom Armenia

Website

https://beeline.am

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Team Telecom Armenia is a Yerevan-based incumbent mobile and fixed-line operator serving Armenian consumers and businesses with 5G/4G mobile, fiber internet and TV, and digital services. It runs 1,000+ base stations, the My Team app ecosystem, and provides backbone connectivity for the Firebird AI data center.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Enterprise & B2B Mobile Network Operators (HDAIAAAB)

Keywords

• Mobile telecommunications
• Wireless broadband
• Fixed-line telephony
• Digital television
• Mobile authentication

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Mobile Services: Recurring revenue from postpaid and prepaid mobile subscriptions including voice, SMS, and data services. Includes roaming services internationally.
2. Fixed Internet and TV: Bundled KOMBO service offering internet and TV packages with first month free for online subscribers.
3. Device Sales: E-commerce sales of smartphones, smartwatches, and other devices through e-shop with installment options (Be Free 0-0-0) and seasonal promotions.
4. Roaming Services: International roaming services including promotional free internet packages in Middle East regions during emergency situations.
5. Digital Services: TeamTV streaming, Cloud Gaming (GeForce Games), entertainment services, and TeamTok data packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Beeline Armenia (operating as Team Telecom Armenia) provides mobile telecommunications services over 5G and 4G networks across Armenia, fixed-line telephony, fiber-optic home internet and IPTV bundles (COSMO and KOMBO), international roaming, and an integrated portfolio of digital services including TeamTV streaming, Cloud Gaming, Mobile ID electronic signature via imID, and TeamPay digital payments. Customers access services through retail service centers, an owned e-shop for devices, the My Team mobile app, and a 100 call center.

Product overview

Team Telecom Armenia (Beeline Armenia) operates as a unified telecommunications platform offering mobile services, fixed internet and TV, and digital applications. The core portfolio includes mobile network services with 5G and 4G coverage (replacing legacy 2G), home internet/TV via COSMO and COMBO brands, and a suite of mobile applications under the My Team ecosystem (TeamTV, TeamPay, Team Energy). Additional offerings include Mobile ID authentication, cloud gaming (GeForce Games), e-shop for devices, and international roaming services.

Differentiator

Problem solved

Functional benefit

Brands

• COSMO: Internet and TV service brand
• KOMBO
• Be Free
• My Team
• TeamTV
• Team Energy

Products and services

• Mobile Network Services (5G / 4G) Mobile voice, SMS, and data services delivered over a 5G/4G mobile network with nationwide coverage for individual subscribers and businesses across Armenia. Replaces legacy 2G infrastructure.
• COSMO Home Internet and TV

Quantifiable outcome

• First telecom operator in the region to complete nationwide 2G replacement with modern technologies
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Firebird AIcoreTechnology or Integration · 10 June 2026Team Telecom Armenia will provide communication and internet infrastructure for Firebird AI's megaproject through backbone next-generation optical fiber network. Firebird's data center, nearing completion, will become the largest AI data center in the region.
• Armenian State Symphony OrchestraminorGTM or Marketing Partner · 13 May 2026Team supported 'Symphonic Lesson' educational program bringing classical music to Tavush region students, implemented since 2018.
• KoreezflagshipStrategic or Co-development Partner · 17 April 2026Team partnered with Koreez to integrate educational application into My Team app, providing Team subscribers easy access to the educational platform covering entire school curriculum. Partnership supports 25,000 students in nationwide competition.
• Khazak Mtk (Strong Mind NGO)minorGTM or Marketing Partner · 20 March 2026Team has supported 'Powerful Community' youth event organized by Khazak Mtk for 5 consecutive years, gathering 700 youth from Armenian regions and Javakheti.
• HonorminorGTM or Marketing Partner · 5 March 2026Official partner for spring promotional campaign offering Honor X8d smartphone with free Honor Choice Watch 2i smartwatch to Team subscribers.
• French University in ArmeniaminorStrategic or Co-development Partner · 12 February 2026Partnership provides work experience opportunities for approximately 120 students from marketing faculty across Team Telecom Armenia, Team Solutions, and Buy.am over several months.
• DigitecflagshipGTM or Marketing Partner · 7 October 2025Team is 5G partner of Digitec 2025, the 20th anniversary edition of Armenia's largest technology event. Team exhibited with sister companies Team Systems, Team Solutions, Team Pay, and Buy.am.
• Science Week ArmeniaflagshipGTM or Marketing Partner · 18 September 2025Technology partner for Science Week 2025, Armenia's largest science and technology promotion event. Event gathered 35,000+ visitors from 300+ schools and kindergartens.
• imID (IM AIDI)coreTechnology or Integration · 5 September 2025imID provides Mobile ID electronic signature and authentication services to Team subscribers. Team's call center (100) supports Mobile ID authentication, enabling subscribers to verify identity without sharing passport data.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Telia Company: European-headquartered telecom operating mobile and broadband networks across the Nordics and Baltics with associated markets. Relevant benchmark for a listed mid-sized operator investing in 5G, fiber modernization, and digital service diversification.
• Vodafone Group: Global telecom operator with mobile, fixed, and digital services across Europe, Africa, and Asia. Comparable as a benchmark for ARPU expansion, digital service bundling, and consumer-facing super-app strategies Team is pursuing through the My Team platform.
• Veon (Beeline brand): Global digital operator formerly operating the Beeline brand Team rebranded from. Operates mobile and digital services across multiple CIS, Asian, and African markets, providing a regional benchmark for ARPU expansion and digital service layering strategies.
• MTS (Mobile TeleSystems): Major Russian and CIS telecom operator providing mobile, fixed, and digital services. Co-owner of VivaCell-MTS competitor; serves as a relevant regional benchmark for telecom scale, infrastructure investment, and digital ecosystem strategies.
• Orange S.A. European-headquartered global telecom operator with mobile, fixed broadband, and financial/digital services (Orange Money, Orange Bank). Comparable for its strategy of layering mobile-money and digital identity services onto a core telecom platform, similar to TeamPay and Mobile ID.

Direct peers

• VivaCell-MTS: Direct competitor in the Armenian mobile market, jointly owned by MTS and Karabakh Telecom. Offers mobile, fixed, and digital services to Armenian consumers and businesses, competing head-to-head with Team Telecom Armenia for subscribers and ARPU.
• Ucom: Armenian fixed and mobile operator offering mobile, fixed internet, IPTV, and digital services. Competes directly with Team Telecom Armenia across both consumer and enterprise segments in the same geography.

Regional players

• Rostelecom: Russian state-backed integrated digital services provider offering mobile, fixed, broadband, and cloud services. Comparable as a regional incumbent investing in backbone fiber, data centers, and digital service ecosystems similar to Team's strategic direction.
• Megafon: Russian mobile operator serving corporate and consumer markets with 4G/5G networks and digital services. Comparable regional operator with similar bundled mobile, fixed, and digital service offerings targeting CIS market customers.
• Tele2 / Telstra International-style regional players: European mobile-focused operator (Tele2) operating across multiple European markets with mobile and fixed services. Comparable as a regional mid-sized operator with similar ARPU expansion and digital service adoption profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/beelinearmenia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beeline Armenia