What Diagnofirm Medical Laboratories does

Diagnofirm Medical Laboratories is a private medical diagnostics company headquartered in Gaborone, Botswana, and the first laboratory accredited in the country by SADCAS (Southern African Development Community Accreditation System). It provides clinical laboratory testing services across more than ten specialties, including clinical chemistry, haematology, microbiology, virology, flow cytometry, cytology and histology, serology/immunology, and dedicated COVID-19 testing. The company's test catalog is organized into 21 health categories — spanning allergy, cardiac, diabetes, thyroid, pregnancy, sexually transmitted diseases, paternity/kinship DNA, and others — sold either as individual assays or bundled profile panels.

The operating platform combines physical infrastructure with digital channels. Diagnofirm runs a nationwide network of over 25 branches and depots across Botswana, supplemented by mobile phlebotomy services that send phlebotomists to patient locations for blood collection. Two secure online portals underpin the workflow: a patient-facing LIS portal for accessing results and managing services, and a practitioner-facing Online Request System for electronic test ordering. Pricing is published per test in Botswana Pula, with individual assays ranging from approximately P21.90 to P702.30 and bundled profiles up to roughly P8,133.80 (paternity/kinship panels), under a pay-as-you-go transaction model.

Diagnofirm serves two primary customer segments on a horizontal basis: (1) healthcare professionals, clinics, and hospitals that refer patients for diagnostic testing, and (2) individual patients who order tests directly online or visit branches, including via mobile house-call service. Revenue is generated through per-test transaction fees, with no disclosed subscription or enterprise-contract layer. The company is privately held with no publicly disclosed ownership structure, funding history, or financial metrics.

Name

Diagnofirm Medical Laboratories

Legal name

Diagnofirm Medical Laboratories

Website

https://diagnofirm.co.bw

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Diagnofirm Medical Laboratories is the first SADCAS-accredited medical laboratory in Botswana, operating 25+ nationwide branches plus mobile phlebotomy services. It delivers diagnostic testing across 10+ specialties and 21 test categories to healthcare professionals and individual patients via online portals and pay-per-test transactions.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Clinical Chemistry & Immunoassay Laboratories (HLAFAMAB)

akta.pro secondary industries

Anatomic Pathology (Histopathology & Cytopathology) (HLAFAMAA), At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

Keywords

• Medical laboratory testing
• Diagnostic pathology services
• Mobile phlebotomy
• Clinical chemistry testing
• DNA paternity testing

Headquarters

HQ city

Gaborone

HQ country

Botswana

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Diagnostic Laboratory Testing Services: One-time transaction fees for individual medical laboratory tests across various specialties including clinical chemistry, haematology, microbiology, virology, and more. Patients and healthcare providers pay per test ordered.
2. Mobile Phlebotomy Services: Fees for mobile blood collection services where phlebotomists travel to patient locations for sample collection, in addition to standard test fees
3. Online Service Platform Access: Payment for use of the App and online services platform that enables test scheduling, mobile service requests, and results access

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Diagnofirm Medical Laboratories provides accredited medical laboratory diagnostic testing services across Botswana through more than 25 branches, mobile phlebotomy house calls, and online ordering. Its offering spans clinical chemistry, haematology, microbiology, virology, serology/immunology, flow cytometry, cytology, histology, COVID-19 testing, and 21 health-category test profiles. Patients and healthcare professionals access results through secure online portals.

Product overview

Diagnofirm Medical Laboratories operates as a comprehensive medical diagnostic testing company providing laboratory services across Botswana. The company offers a unified platform combining in-facility sample collection through multiple departments (Clinical Chemistry, Haematology, Microbiology, Virology, Flow Cytometry, Cytology & Histology, Serology/Immunology) with mobile phlebotomy services. Customers access tests through an online ordering portal organized into 21 health category areas (Allergy, Cardiac, Diabetes, Thyroid, Pregnancy, STD, Paternity, and others), each containing specific test panels and individual tests. Results are delivered through an online patient portal. The company operates over 25 branches across Botswana and holds SADCAS accreditation as the first accredited medical laboratory in the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Chemistry Testing Analysis of blood and body fluids for chemical components including glucose, cholesterol, enzymes, and electrolytes, performed for healthcare professionals and patients in Botswana.
• Haematology Testing Blood analysis including complete blood counts, coagulation studies, and blood cell morphology examination for healthcare professionals and patients.
• Clinical Microbiology Testing Laboratory testing for identification and analysis of microorganisms including bacteria, viruses, fungi, and parasites.
• Virology Testing Laboratory testing for viral infections and viral load monitoring.
• Serology / Immunology Testing Testing for antibodies, antigens, and immune responses including allergy testing.
• Flow Cytometry Testing Cell and particle analysis using laser-based detection for diagnosis of blood disorders, cancers, and immune conditions.
• Cytology & Histology Testing Microscopic examination of cells and tissues for cancer diagnosis and other pathological conditions.
• COVID-19 Testing COVID-19 testing service including PCR tests, rapid antigen tests, and electronic request form submission for patients and healthcare professionals.
• Nursing Phlebotomy (Sample Collection) Blood sample collection service performed by trained nursing staff at laboratory facilities for walk-in patients and referred patients.
• Sample Processing Service Processing of collected biological samples for subsequent analysis in various laboratory departments.
• Mobile Phlebotomy (House Call) Service Mobile phlebotomy service allowing customers to schedule blood draws at their location, with phlebotomists traveling to perform sample collection for an additional fee on top of standard test fees.
• Paternity and Kinship DNA Testing DNA-based paternity and maternity testing including kinship analysis and family relationship verification, with 9 tests ranging from P1,550 to P8,133.80 depending on loci tested.
• Thyroid Profile Tests Thyroid function testing with 6 tests including TSH, T3, T4, and thyroid antibodies, priced at P513.10 for the full profile.
• Sexually Transmitted Diseases Panel STD screening with 10 tests including HIV, syphilis, herpes, chlamydia, and gonorrhoea testing, priced at P965.15.
• Cardiac Profile Tests Cardiovascular health assessment with 8 tests for heart function, cholesterol, and cardiac enzymes.
• Diabetes Screening Tests Diabetes screening and monitoring with 5 tests including HbA1c, fasting glucose, and glucose tolerance.
• Pregnancy & Prenatal Tests Pregnancy testing and prenatal screening with 4 tests including HCG levels and prenatal panels, priced at P256.50 for the profile.
• Allergy Tests Comprehensive allergy testing covering 31 individual tests for various allergens including food, environmental, and seasonal allergies.
• Online Services Portal (Patient Results) Secure web portal for patients to access test results, manage appointments, and view invoices online.
• Online Request System (Healthcare Professionals) Online system for healthcare professionals to submit laboratory test requests electronically and access patient results.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Synlab: Europe's largest clinical diagnostics services provider operating a global network of medical laboratories. Comparable as a large incumbent offering the same multi-specialty clinical testing services as Diagnofirm, with broader geographic reach and greater scale.
• Unilabs: European clinical diagnostics leader providing medical laboratory services across multiple specialties. Comparable as a broad incumbent offering the same core clinical chemistry, immunology, and specialty testing that Diagnofirm provides in Botswana.
• Cerba Healthcare: International clinical diagnostics network with operations across Europe, Africa, and Asia offering routine and specialty laboratory testing. Comparable as a global incumbent expanding into African markets with overlapping clinical diagnostics services.
• Quest Diagnostics: One of the largest clinical laboratory services companies in the US, offering routine and advanced diagnostics to physicians, hospitals, and patients. Comparable as a broad incumbent in the same clinical laboratory services category though operating in a different geography.
• Laboratory Corporation of America (Labcorp): Major US-based clinical laboratory network offering comprehensive diagnostic testing and laboratory services. Comparable as a large incumbent in the same clinical lab services space though operating in a different geography.

Regional players

• Metropolis Healthcare: India-based diagnostic chain with expanding international footprint across Africa and South Asia, offering multi-specialty clinical laboratory services. Comparable as a regional peer with documented Africa expansion ambitions and similar routine plus specialty testing menu.
• Dr. Lal PathLabs: Leading diagnostic chain in South Asia with growing international footprint, offering patient-facing test ordering and B2B physician services. Comparable as a regional peer with similar DTC plus B2B GTM and multi-specialty clinical lab operations.

Direct peers

• PathCare: South African-based private pathology laboratory chain with broad test menu across clinical chemistry, microbiology, and molecular diagnostics. Directly comparable as a multi-branch private clinical laboratory serving the southern African region.
• Ampath (Drs Du Buisson, Kramer, Swart, Bouwer Inc.): Major South African pathology group with national branch network providing clinical chemistry, haematology, microbiology, and other diagnostic specialties. Comparable as a regional private clinical laboratory operator serving healthcare professionals and patients across southern Africa.
• Lancet Laboratories: One of Africa's largest private pathology laboratory networks operating across multiple countries in southern Africa including Botswana. Directly comparable as a multi-specialty clinical diagnostics provider serving both physicians and patients with comparable test menus and reference lab services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/diagnofirm
• LinkedInlinkedin.com/company/diagnofirm-medical-laboratories

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diagnofirm Medical Laboratories