AFA Consultants

What AFA Consultants does

AFA Consultants (Pty) Ltd is a privately-held South African professional services firm founded in 2017 that provides specialist recruitment, payroll processing, human resources consulting, employment verification, and ISO quality management implementation. Its core recruitment practice is focused on the Plastics, Packaging, and Manufacturing industries, placing candidates into technical roles such as injection molding machine operators (Ferromatic, Engel, Nissei, Windsor, Kausei), quality managers, production supervisors, lab assistants, maintenance technicians, setters, packers, and supply chain personnel. The firm has extended into Mining, Construction, Chemical, and Engineering verticals.

Service delivery is anchored at two offices: a head office in Edenvale (Gauteng) and a KwaZulu-Natal regional office in Durban North, supported by an additional Randburg location used for AFISWITCH-driven criminal background check operations. Payroll services are run on VIP Payroll Systems and Pastel Payroll System, with tiered per-employee monthly pricing (R50-R80) plus a R1,500 setup fee and R1,000 additional monthly cost. Employment verification leverages AFISWITCH (on behalf of SAPS) for biometric criminal record checks and TPN South Africa for credit record checks, with criminal records delivered within 24-48 hours. The front-end platform is a WordPress-based job board with 149 live positions across categories including Accounting, Admin, Engineering, Finance, HR, IT, Laboratory, Logistics, Packaging, Production, and Sales & Marketing.

The business model combines transactional recruitment placement fees with recurring payroll subscriptions, project-based HR and ISO consulting, and standalone verification services marketed both to direct employers and to other recruitment agencies. Go-to-market is sales-led via direct outreach, the company website and job board, social media (LinkedIn, Facebook, Twitter, YouTube), email newsletter, and blog content. The firm holds no disclosed external funding, reports no revenue, and has an unspecified headcount; only the Information Officer (Fadzai Kamungozi) is identified by name in management disclosures. AFA Consultants has implemented POPIA compliance and operates as a small, founder-led, multi-line HR services boutique.

Name

AFA Consultants

Legal name

AFA Consultants (Pty) Ltd

Website

https://afaconsultants.co.za

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

AFA Consultants is a privately-held South African professional services firm providing specialist recruitment, payroll, HR consulting, employment verification, and ISO implementation, focused on the Plastics, Packaging, and Manufacturing industries with offices in Gauteng and KwaZulu-Natal.

Ownership category

akta.pro rank

Product category

Recruitment & HR Services

NAICS

Employment Placement Agencies (561311), Professional Employer Organizations (56133)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)

Keywords

• Specialist recruitment services
• Payroll processing services
• HR consulting services
• Employment verification services
• ISO implementation consulting

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment Services: Placement fees and recruitment service charges for matching candidates to client organizations in Plastics, Packaging, Manufacturing, Mining, Construction, Chemical and Engineering industries.
2. Payroll Services: Monthly payroll processing fees based on number of employees, with tiered pricing from R50-R80 per employee per month plus initial setup fee of R1,500 and R1,000 monthly additional costs.
3. Employment Verification Services: ID verification, qualification checks, credit record checks, and criminal background checks offered as standalone services to companies doing in-house recruitment and other recruitment agencies.
4. ISO Implementation Consulting: Quality Management System implementation services including gap assessment, training, internal audit, and pre-certification audit support for ISO 9000 and HACCP certification.
5. HR Services: Human Resources consulting including policy development, employment equity compliance, training needs assessment, and performance management implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AFA Consultants is a South African professional services firm that places candidates into Plastics, Packaging, Manufacturing, Mining, Construction, Chemical, and Engineering roles, and sells complementary outsourced payroll processing (using VIP and Pastel Payroll Systems), HR consulting, ISO 9000/HACCP quality management implementation, and pre-employment verification (ID, qualifications, credit via TPN South Africa, and criminal records via AFISWITCH/SAPS) to employers and other recruitment agencies.

Product overview

AFA Consultants operates as a recruitment and HR services company offering a portfolio of interconnected services for the Plastics, Packaging, and Manufacturing industries. The core offerings include Recruitment Services (specialist staffing solutions), Payroll Services (processing using VIP and Pastel Payroll Systems), HR Services (compliance and advisory), Quality Management Systems/ISO Implementation, and Employment Verification Services. These services are designed to address the full talent lifecycle from candidate sourcing through onboarding and ongoing HR compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment Services Specialist recruitment placing candidates into Plastics, Packaging, and Manufacturing organizations, covering roles from factory/plant/operations managers, production managers, team leaders, supervisors, quality managers, lab managers, colour matchers, maintenance technicians, millwrights, fitters, setters, operators, and packers, through to white-collar supply chain, logistics, warehousing, planning, finance, accounts, HR, administration, marketing, and sales positions, with reach extended into Mining, Construction, Chemical, and Engineering sectors.
• Payroll Services Comprehensive outsourced payroll processing using VIP Payroll Systems and Pastel Payroll System, covering PAYE/UIF/SDL registration, payslip generation, leave administration, and third-party payments to SARS, unions, medical aids, and pension funds, priced per employee per month on a tiered schedule (R80 for 1-10 employees down to R50 for 101+), plus a R1,500 setup fee and a R1,000 monthly additional charge.
• HR Services Human resources consulting covering HR policy development, HR planning, job analysis, performance management implementation, training needs assessment, employment equity compliance, and EEA reporting for South African employers.
• Quality Management Systems (ISO Implementation) ISO 9000 and HACCP certification preparation and implementation services including gap assessment, QMS development, staff training, internal audit, and pre-certification audit support, delivered in partnership with reputable registrars and accredited bodies for national and international certification recognition.
• Employment Verification Services Pre-employment background screening for employers and other recruitment agencies, comprising ID verification, qualification verification, credit record checks via TPN South Africa, and criminal background checks using AFISWITCH biometric fingerprint technology on behalf of SAPS, with criminal records delivered within 24-48 hours and other checks on instant or 24-hour turnaround.

Quantifiable outcome

• 151,230 applications processed
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• VIP Payroll SystemscoreTechnology or IntegrationVIP Payroll Systems is used by AFA Consultants as the primary payroll processing platform for delivering payroll services to clients across South Africa.
• Pastel Payroll SystemcoreTechnology or IntegrationPastel Payroll System is used alongside VIP Payroll Systems for payroll processing services, providing flexibility for different client requirements.
• AFISWITCHcoreTechnology or IntegrationAFISWITCH is used on behalf of SAPS for biometric fingerprint capturing for criminal background checks, providing digital fingerprint technology for pre-employment screening.
• TPN South AfricacoreTechnology or IntegrationTPN South Africa is the source for credit record verification checks, providing credit history information for employment screening purposes.
• SAPS (South African Police Service)coreStrategic or Co-development PartnerCriminal background checks are conducted through AFISWITCH on behalf of SAPS, utilizing police service databases for employment verification.
• ISO Registrars and Accredited BodiesminorStrategic or Co-development PartnerAFA Consultants works with reputable registrars and accredited bodies for ISO certification, ensuring proper national and international recognition of certifications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PaySpace: South African cloud payroll and HR software provider offering automated payroll processing to SMBs and mid-market employers. Overlaps with AFA's payroll services line as an alternative technology-enabled solution providers might use instead of a service-based bureau.

Direct peers

• Network Recruitment: South African specialist recruitment firm placing candidates across multiple industries including engineering, manufacturing, finance, and IT. Highly comparable to AFA Consultants in offering industry-segmented permanent placement with a focus on technical and professional roles.
• Robert Walters South Africa: International professional recruitment firm with South African operations placing mid-to-senior professionals across finance, engineering, supply chain, and manufacturing. Comparable as a permanent placement specialist competing for similar employer clients.
• Primeserv: JSE-listed South African group providing staffing, recruitment, HR consulting, and payroll-related services across industrial and commercial sectors. Directly comparable in combining temporary staffing, permanent placement, and HR outsourcing to South African employers.
• SET Recruitment Services: South African recruitment specialist focused on engineering, technical, and manufacturing roles. Directly comparable niche positioning to AFA Consultants in placing candidates for industrial and production environments.
• RecruitPro: South African recruitment agency offering permanent and contract placement across technical, commercial, and industrial roles. Comparable in size and service mix to AFA Consultants for South African employer recruitment.

Broad incumbents

• Kelly Group South Africa: International staffing and workforce solutions provider with a South African operation covering professional, technical, and industrial placement. Comparable as a broad incumbent competing for the same employer clients as AFA Consultants.
• ManpowerGroup South Africa: Global staffing leader operating a South African franchise offering permanent placement, temporary staffing, and workforce solutions across industries. Overlaps with AFA's recruitment and HR services at a much larger scale.
• Adcorp Holdings: One of South Africa's largest listed staffing and HR services groups operating across multiple verticals and service lines including recruitment, payroll, and outsourcing. Comparable as an incumbent offering overlapping recruitment and payroll services to AFA's clients.
• Randstad South Africa: Global staffing firm with South African operations offering permanent placement, temporary staffing, and HR solutions across sectors including manufacturing and engineering. Comparable broad incumbent competing in AFA's verticals.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/afaconsultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFA Consultants