De Natuurwinkel Biovita
Belgian organic supermarket chain founded in 1988, operating four retail stores across West Flanders plus an e-commerce webshop, selling organic food, supplements, personal care, eco home, and wellness products to health-conscious Flemish consumers.
- Company typePrivate
- Founded1988
- HeadquartersSint-andries, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What De Natuurwinkel Biovita does
De Natuurwinkel Biovita is a Belgian organic supermarket chain founded in 1988, operating four physical retail locations across West Flanders and the Belgian coast — Brugge St.Andries, Brugge St.Kruis, Roeselare, and Oostende — alongside an e-commerce webshop at biovita.be. The company sells a broad assortment of organic and bio-certified products spanning food and beverages (breakfast, bread toppings, snacks, baking, spices, preserves, pasta, grains, Eastern cuisine, baby food), dietary supplements, personal care and beauty, eco home products, aromatherapy, pet supplies, toys, and books. Specialty diet categories (gluten-free, lactose-free, vegan, keto, sugar-reduced, Ayurveda) and Demeter-certified lines are emphasized to serve health-conscious consumers, families with children, and wellness-focused shoppers in the Flemish market.
The business is operated as a private, independent retailer with no disclosed parent company, venture or private equity backing, or institutional investors. The reported headcount of 1–10 employees is inconsistent with the operation of four storefronts and likely reflects incomplete data capture; operational reality almost certainly involves a substantially larger workforce across stores and the webshop. Revenue is generated through point-of-sale transactions in physical stores and online orders through the Becosoft-built e-commerce platform, with Mollie handling payment processing including Belgian-specific methods (Bancontact, KBC, Belfius). Marketing relies on a content-and-promotion mix of location-specific Facebook pages, an Instagram presence, recipe and blog content, email newsletters, and recurring promotional folders, with gift cards supporting gifting-driven repeat purchase. Pricing is per-unit on a pay-as-you-go basis with periodic promotional discounts (e.g., 20% off selected items in July 2025).
De Natuurwinkel Biovita firmographics
Firmographics- Name
- De Natuurwinkel Biovita
- Legal name
- Biovita
- Website
- https://biovita-shop.be
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Belgian organic supermarket chain founded in 1988, operating four retail stores across West Flanders plus an e-commerce webshop, selling organic food, supplements, personal care, eco home, and wellness products to health-conscious Flemish consumers.
- Ownership category
- akta.pro rank
De Natuurwinkel Biovita industry classification
Industry- Product category
- Organic Food Retail
- NAICS
- All Other Specialty Food Retailers (445298), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Probiotics & Digestive Health Supplements (CRADAGAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where De Natuurwinkel Biovita is headquartered
LocationHeadquarters
- HQ city
- Sint-andries
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
De Natuurwinkel Biovita business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Biovita operates as a physical and online biosupermarkt selling organic, bio, and natural products across multiple categories including food, beverages, supplements, personal care, eco home products, toys, and books. Revenue is generated through point-of-sale transactions in 4 physical store locations and through the e-commerce webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
De Natuurwinkel Biovita product offering
Product offeringCore offering
Biovita is a Belgian organic supermarket (biosupermarkt) chain operating since 1988 with 4 physical retail locations in West Flanders and an e-commerce webshop at biovita.be. The company sells a multi-category assortment of organic and natural products including organic food and groceries, natural personal care, eco home products, food supplements, plant extracts, superfoods, aromatherapy, toys, books, and wellness/ambiance items, with specialty dietary options (vegan, gluten-free, lactose-free, keto, ayurvedic, sugar-reduced).
Product overview
De Natuurwinkel Biovita is an organic supermarket chain operating since 1988 with physical stores in Oostende, Roeselare, Brugge St.Kruis, and Brugge St.Andries, Belgium. The company operates both physical retail locations and an e-commerce webshop platform. The product portfolio is organized into multiple integrated categories: organic food and groceries (breakfast, beverages, snacks, baking, spices, preserves, pasta, grains, Eastern cuisine, baby food), personal care and beauty (facial, body, hair, oral, makeup), eco home products (household cleaning, kitchenware, pet supplies, garden), home pharmacy and wellness (therapeutic products, aromatherapy, essential oils), toys and games (educational toys, board games, books), wellness and ambiance (crystal lamps, candles, eco textiles), food supplements (vitamins, minerals, probiotics, omega fatty acids, herbal remedies), plant extracts (tinctures, gemmotherapy, Bach flower therapy), and superfoods (powders, superfruits, supergreens). The company also offers specialty diets including vegan, gluten-free, lactose-free, keto, Ayurveda, and local products.
Differentiator
Problem solved
Functional benefit
Products and services
- Biovita Organic Food Products
Companies that use De Natuurwinkel Biovita
Customer profileSegments3 records
Ideal customer profiles3 records
De Natuurwinkel Biovita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Natuurwinkel Biovita partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights5 records
De Natuurwinkel Biovita competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
De Natuurwinkel Biovita social profiles
Digital presenceDe Natuurwinkel Biovita financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Natuurwinkel Biovita leadership team
Management profileNumber of profiles
De Natuurwinkel Biovita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Natuurwinkel Biovita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Natuurwinkel Biovita
What does De Natuurwinkel Biovita do?
Biovita is a Belgian organic supermarket (biosupermarkt) chain operating since 1988 with 4 physical retail locations in West Flanders and an e-commerce webshop at biovita.be. The company sells a multi-category assortment of organic and natural products including organic food and groceries, natural personal care, eco home products, food supplements, plant extracts, superfoods, aromatherapy, toys, books, and wellness/ambiance items, with specialty dietary options (vegan, gluten-free, lactose-free, keto, ayurvedic, sugar-reduced).
Is De Natuurwinkel Biovita a public or private company?
De Natuurwinkel Biovita is a private company. It is classified as unknown and is currently operating.
When was De Natuurwinkel Biovita founded?
De Natuurwinkel Biovita was founded in 1988. It employs 1 to 10 people.
Where is De Natuurwinkel Biovita based?
De Natuurwinkel Biovita is headquartered in Sint-andries, Belgium, in the Europe region.
How does De Natuurwinkel Biovita make money?
One revenue line is on record: retail Sales.
Does De Natuurwinkel Biovita have an API?
No public API is recorded for De Natuurwinkel Biovita.
What industry is De Natuurwinkel Biovita in?
De Natuurwinkel Biovita's product category is Organic Food Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 445298 and its SIC code is 5411.