Officine Italiane Zard

What Officine Italiane Zard does

Officine Italiane Zard is an Italian manufacturer of handcrafted premium motorcycle exhaust systems, founded in 2005 and headquartered in Baldichieri d'Asti, Italy. The company produces 100% handmade-in-Italy exhaust kits and slip-ons, primarily in stainless steel (AISI 304), with the in-house "Centro Stile" design team developing each system's geometry directly on the target motorcycle model. The catalog covers 14 major motorcycle brands including Harley-Davidson, Ducati, Triumph, BMW, Indian, Aprilia, Moto Guzzi, Kawasaki, Yamaha, Royal Enfield, Benelli, CFMOTO, Piaggio, and Qooder, with all products homologated to current Euro 5+ emissions standards for specific model years.

The product range is organized into full exhaust kits, slip-on variants (including "decat" racing configurations), modular exhaust platforms, and — more recently — Harley-Davidson handlebars. Pricing spans from roughly €602 (entry-level slip-ons such as the Tiger 900) to €2,340 (premium full kits such as the CVO Road Glide ST homologated racing configuration), positioning the brand firmly in the premium aftermarket segment.

Revenue is generated through direct-to-consumer e-commerce with worldwide shipping, supplemented by a global distributor/dealer network. Customer acquisition relies on a digital-first marketing approach: an e-commerce storefront with a make/model/year product finder, email newsletter marketing with discount incentives, and outlet/clearance promotions. The customer base consists of individual motorcycle enthusiasts — primarily cruiser, sport, and adventure bike owners — with no enterprise or fleet customer signals. Revenue, headcount detail, ownership, and funding data are not publicly disclosed.

Name

Officine Italiane Zard

Legal name

Officine Italiane Zard

Website

https://zardexhaust.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Officine Italiane Zard is an Italian manufacturer of handcrafted premium motorcycle exhaust systems and accessories, 100% made in Italy. The company designs and sells Euro 5+ homologated kits, slip-ons, and handlebars for 14 major motorcycle brands through a direct e-commerce site and global dealer network.

Ownership category

akta.pro rank

Product category

Motorcycle Exhaust Systems

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks) (IMACAEAM)

Keywords

• Motorcycle exhaust systems
• Aftermarket motorcycle parts
• Stainless steel exhausts
• Motorcycle handlebars accessories
• Euro 5 plus homologation

Headquarters

HQ city

Baldichieri D'asti

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Motorcycle Exhaust Systems: One-time sales of high-performance exhaust systems for motorcycles including slip-on, full kit, and decat configurations. Products are priced individually and sold directly to consumers through e-commerce with worldwide shipping.
2. Handlebars and Accessories: Sales of motorcycle handlebars including Ape Hanger and Sport Handlebars for Harley-Davidson models, as well as other accessories.
3. Custom Finishes and Options: Revenue from customizable finishes, colors, and end cap options for exhaust systems allowing customers to personalize their purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Officine Italiane Zard handcrafts premium aftermarket motorcycle exhaust systems (full kits, slip-ons, and decat configurations) in stainless steel AISI 304 at its production facility in Baldichieri d'Asti, Italy. Each kit is custom-designed on the specific motorcycle model for fit, performance, sound, and styling, and is tested for Euro 5+ homologation. The company also sells a line of Ape Hanger and Sport handlebars for Harley-Davidson models, distributing worldwide via its own e-commerce site and a dealer network.

Product overview

Officine Italiane Zard is an Italian manufacturer of handcrafted motorcycle exhaust systems, offering a portfolio of products organized into exhaust kits (full systems and slip-on variants) and handlebars. The company produces exhausts for multiple motorcycle brands including Harley-Davidson, Ducati, Triumph, BMW, Kawasaki, Yamaha, and others. Products are 100% handmade in Italy, designed for custom fit with specific bike models, and offer customizable finishes. Key product lines include the Harley-Davidson 120th Anniversary Collection, Sabbia Collection, Panigale V2 exhausts, and various Euro 5+ compliant slip-on and full kit systems. The company also offers handlebars as an accessory product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Harley-Davidson 120th Anniversary Collection Limited edition exhaust collection commemorating Harley-Davidson's 120th anniversary, with exclusive design and distinctive finishes available to Harley-Davidson owners.
• Sabbia Collection Premium exhaust collection featuring a distinctive sand-colored finish option for a refined aesthetic, applicable to multiple motorcycle models.
• Ducati Panigale V2 / Streetfighter V2 Slip-on Exhaust Slip-on exhaust system designed specifically for the Ducati Panigale V2 and Streetfighter V2 models, with optional stainless steel end caps.
• CVO Road Glide ST Exhaust Full Kit (25-26) 2:1 full exhaust kit for Harley-Davidson CVO Road Glide ST models (2025-2026), with 100% homologation and racing configuration, priced at €2,340.00.
• Streetfighter V4 Compensated Slip-on Exhaust (25-26) Compensated slip-on exhaust for Ducati Streetfighter V4 models (2025-2026) with stainless steel end cap options, priced at €2,168.00.
• Scrambler 1200 Slip-Ons Exhaust (24-26) Slip-on exhaust system with 3 probes Euro 5+ certification for Triumph Scrambler 1200 models (2024-2026), made from stainless steel AISI 304, priced at €1,099.00.
• Tiger 900 Slip-on Exhaust Sabbia (24-25) Sabbia-style homologated racing slip-on exhaust for Triumph Tiger 900 models (2024-2025), priced at €602.00.
• Modular Exhaust System for Harley-Davidson Cruiser Modular exhaust system for Harley-Davidson Milwaukee-Eight Cruiser models combining performance, sound, and customization options in one platform.
• Harley-Davidson Handlebars Line Line of Ape Hanger and Sport Handlebars designed for Harley-Davidson models, sold as a separate accessory category alongside exhaust systems.
• Aprilia Exhaust Systems Brand-specific exhaust systems range for Aprilia motorcycles, available through the e-commerce catalog with worldwide shipping.
• BMW Exhaust Systems Brand-specific exhaust systems range for BMW motorcycles, available through the e-commerce catalog.
• Benelli Exhaust Systems Brand-specific exhaust systems range for Benelli motorcycles, available through the e-commerce catalog.
• Ducati Exhaust Systems (full range) Brand-specific exhaust systems range covering multiple Ducati motorcycle models beyond the Panigale V2, including Monster and Multistrada lines.
• Harley-Davidson Exhaust Systems (full range) Comprehensive brand-specific exhaust systems range covering multiple Harley-Davidson families including CVO, Cruiser, Sport, and Touring models.
• Kawasaki Exhaust Systems Brand-specific exhaust systems range for Kawasaki motorcycles (e.g., Z900), available through the e-commerce catalog.
• Yamaha Exhaust Systems Brand-specific exhaust systems range for Yamaha motorcycles, available through the e-commerce catalog.
• Triumph Exhaust Systems (full range) Brand-specific exhaust systems range covering multiple Triumph motorcycle families including Scrambler 1200, Street Triple 765, Tiger 900, and Modern Classics.
• Indian Exhaust Systems Brand-specific exhaust systems range for Indian motorcycles, available through the e-commerce catalog.
• Moto Guzzi Exhaust Systems Brand-specific exhaust systems range for Moto Guzzi motorcycles, available through the e-commerce catalog.
• Piaggio Exhaust Systems Brand-specific exhaust systems range for Piaggio motorcycles, available through the e-commerce catalog.
• Royal Enfield Exhaust Systems Brand-specific exhaust systems range for Royal Enfield motorcycles, available through the e-commerce catalog.
• CFMOTO Exhaust Systems Brand-specific exhaust systems range for CFMOTO motorcycles, available through the e-commerce catalog.
• Qooder Exhaust Systems Brand-specific exhaust systems range for Qooder motorcycles, available through the e-commerce catalog.

Quantifiable outcome

• Euro 5+ compliant products for current model years

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Officine Italiane Zard