East Asian Football Federation

What East Asian Football Federation does

The East Asian Football Federation (EAFF) is the regional football confederation for East Asia, founded on 28 May 2002 and headquartered in Hong Kong with offices covering the People's Republic of China. It is a private, non-profit association of 10 fixed member national football associations — China PR, Chinese Taipei, DPR Korea, Guam, Hong Kong China, Japan, Korea Republic, Macau, Mongolia, and Northern Mariana Islands — and operates under the Asian Football Confederation (AFC) and FIFA. EAFF's core product portfolio is competition-based: the biennial EAFF E-1 Football Championship for men's and women's national teams (with preliminary rounds hosted by member associations leading to finals), the EAFF U15 Championship, the U15 Women's Championship launched in 2024, the Women's E-1 Football Championship (preliminary rounds in 2026 in Guam), and prior FIFA Forward-funded initiatives such as the EAFF U-15 Girls' Football Festival (2019). Supporting products include the EAFF Quiz (a gamified trivia platform with E-Mail/Twitter login and Passion Points redemption for merchandise) and the AI Match Forecast feature, which provides real-time match predictions via third-party Football AI software AI-11 (AI ELEVEN) distributed through a Brave Browser integration.

The federation is led by a President Ad-Interim (CHUNG Mong Gyu, appointed at the 13th EAFF Ordinary Congress 2025 following the announced resignations of President TASHIMA Kohzo and Vice-President CHUN Hanjin), three Vice-Presidents (SONG Kai/China PR, Eric Kai Shan FOK/Hong Kong China, MIYAMOTO Tsuneyasu/Japan, with CHUN Hanjin/Korea Rep. having announced resignation), General Secretary MIHARA Yosuke, and an Executive Committee with representation from each member association. Headcount is in the 11–50 range.

EAFF generates revenue through sponsorships (named official sponsors include Aiful, AU, Asahi, Nikon, and Sfida; official supporters include Nuarca and E-1 NFT), broadcasting and media rights for the E-1 Championship, FIFA Forward Development Programme grants, and member-association contributions. Long-standing operational relationships include Dentsu Inc. as marketing partner and AFC as the developmental and safeguarding partner; a renewed AFF (ASEAN Football Federation) MOU was signed in April 2025 to coordinate across Asia. The core technology stack is lightweight: a WordPress-style web platform (eaff.com) hosting news, competitions, and the Quiz module, supported by social channels on Facebook, YouTube, Twitter/X, and Instagram. No proprietary software, patents, APIs, or SDKs are disclosed.

Name

East Asian Football Federation

Legal name

East Asian Football Federation

Website

https://eaff.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The East Asian Football Federation (EAFF) is the regional football confederation founded in 2002, uniting 10 national football associations across East Asia. It organizes biennial men's and women's E-1 Football Championships, U15 boys' and girls' championships, youth development programs, and digital fan engagement initiatives under the FIFA/AFC umbrella.

Ownership category

akta.pro rank

Product category

Regional Sports Federation

NAICS

Spectator Sports (71121), Spectator Sports (7112)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Regional football confederation
• Football tournament organization
• National association governance
• Women's football development
• Youth football programs

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Distribution channels2 records

Marketing channels7 records

Core offering

EAFF is a regional football confederation that organizes biennial and periodic football championships and developmental tournaments for men's, women's, and youth national teams across East Asia. It coordinates 10 national member associations, governs regional competitive football, and runs certification/development programs in collaboration with the Asian Football Confederation (AFC). The federation does not sell commercial products; it delivers governance, competition organization, and football development services to its members.

Product overview

EAFF operates as a regional football federation organizing competitions across multiple tiers and age groups. The core product portfolio includes the flagship EAFF E-1 Football Championship (biennial men's and women's tournaments with preliminary rounds and finals), EAFF U15 Championships for youth development, Women's EAFF E-1 Football Championship, and EAFF U15 Women's Championship. The organization also offers the EAFF Quiz as an interactive fan engagement platform where users earn Passion Points through trivia questions. Special features like AI Match Forecast (using AI-11 football AI software) are delivered through the Brave browser partnership. The federation coordinates 10 member associations and organizes various preliminary competitions across different regions.

Differentiator

Problem solved

Functional benefit

Products and services

• EAFF E-1 Football Championship The flagship biennial football championship of EAFF, organizing men's national team tournaments with preliminary rounds and finals to determine the East Asian football champion across 10 member associations.
• Women's EAFF E-1 Football Championship Women's football championship organized by EAFF with preliminary competitions and finals, supporting women's football development among East Asian national associations.
• EAFF U15 Championship Youth football championship organized by EAFF for players under 15 years old, promoting youth football development across East Asian member associations.
• EAFF U15 Women's Championship Youth women's football championship for players under 15 years old, supporting the development of women's football at the youth level across East Asian member associations.
• EAFF U15 Girls' Football Festival Festival program for U-15 girls' football conducted under the FIFA Forward Development Programme, promoting youth women's football development in the East Asian region.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Partnerships

Six partnerships are on record, tiered core, major and minor.

• ASEAN Football Federation (AFF)coreStrategic or Co-development Partner · 4 April 2025AFF and EAFF renewed their Memorandum of Understanding to advance football development across Asia. The partnership facilitates joint meetings and cooperation between the two regional confederations to promote football development throughout Asia.
• Asian Football Confederation (AFC)coreStrategic or Co-development Partner · 22 August 2024EAFF hosted its 1st Child Safeguarding Seminar in collaboration with AFC during the EAFF U15 Women's Championship 2024 in Dalian, China PR. AFC provided support for the seminar design and content. Ten member associations participated in this inaugural seminar.
• FIFA (Forward Development Programme)coreStrategic or Co-development Partner · 5 August 2019EAFF U-15 Girls' Football Festival 2019 was conducted under the FIFA Forward Development Programme, which aims to develop women's football. FIFA provided funding and support for youth football development initiatives in the East Asian region.
• Dentsu Inc.coreGTM or Marketing PartnerDentsu Inc. serves as a long-standing marketing partner for EAFF, supporting federation operations and competitions. Dentsu observers participate in EAFF Standing Committee meetings.
• Official Sponsors (Aiful, AU, Asahi, Nikon, Sfida)majorGTM or Marketing PartnerMultiple official sponsors support EAFF competitions including the EAFF E-1 Football Championship. Sponsors receive branding and marketing rights at tournaments.
• Official Supporters (Nuarca, E-1 NFT)minorGTM or Marketing PartnerOfficial supporters provide additional backing for EAFF competitions and receive promotional benefits.

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eaff_official
• YouTubeyoutube.com/user/eaffofficial
• Facebookfacebook.com/eaff.official
• Instagraminstagram.com/eaff_official
• LinkedInlinkedin.com/company/eaff

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Asian Football Federation