Milex

What Milex does

Milex Complete Auto Care — Mr. Transmission is a privately held franchise operating from a single retail storefront in Holiday, Florida (1509 US Highway 19). The business provides automotive repair and maintenance services to individual vehicle owners, positioning itself as a cost- and time-effective alternative to dealership service departments. Service offering spans brake repair, transmission repair and maintenance (including truck transmissions), engine repair, clutch repair, CV joint and drivetrain service, heating and cooling, emission and exhaust work, fuel system service, steering and suspension, oil changes and tune-ups, factory-recommended maintenance, and towing coordination. The location markets a 12-month/12,000-mile repair warranty as well as a 6-month unlimited-mileage and 90-day warranty tier, free 1-hour diagnostics on repairs over $450, and complimentary local towing on major repairs through a third-party towing partner.

The operating model is a direct-to-consumer walk-in and appointment-based retail service operation backed by the Mr. Transmission / Milex franchise network, which advertises affiliated centers across the continental United States that honor a nationwide warranty. Customer acquisition is driven by Google Business listing, Facebook presence, organic search, local community involvement, and customer referrals. Technology utilization is conventional: industry-standard diagnostic tools and mechanical technician expertise (with Master Technician Certification displayed on-site) rather than proprietary AI/ML systems. There are no APIs, software products, app integrations, or disclosed data assets in the input data.

Revenue is generated predominantly through one-time pay-per-service transactions, with a modest recurring component via third-party extended warranty programs offered at some franchise locations. Pricing is quote-based and not publicly disclosed. The entity reports 11-50 employees, no parent company, no subsidiaries, no disclosed funding rounds, no M&A activity, and no leadership team disclosure. The brand claims 70+ years of heritage as 'Trusted Professionals' under the Mr. Transmission franchise umbrella.

Name

Milex

Legal name

Milex Complete Auto Care – Mr. Transmission

Website

https://milexshop.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Milex Complete Auto Care — Mr. Transmission is a privately held franchise in Holiday, Florida providing auto repair and maintenance services (brakes, transmissions, engine, diagnostics, HVAC) to individual vehicle owners as a dealership alternative, backed by a nationwide warranty network.

Ownership category

akta.pro rank

Product category

Auto Repair Services

NAICS

Automotive Repair and Maintenance (8111), Specialized Automotive Repair (811114), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industry

Engine & Powertrain Repair (Transmission/Drivetrain) (TLAKAAAE)

Keywords

• Auto repair services
• Transmission repair
• Brake repair
• Vehicle maintenance
• Diagnostic services

Headquarters

HQ city

Holiday

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Auto Repair Services: Revenue generated from performing auto repair and maintenance services on vehicles. Services include brake repair, transmission repair, engine repair, diagnostic services, and preventative maintenance. Customers pay per service performed, with pricing varying based on the type and complexity of repair needed. The company offers free performance checks to diagnose issues before recommending repairs.
2. Warranty Programs: Extended warranty programs offered through select franchise locations provide additional recurring revenue opportunities. Third-party extended warranties are available at some locations for an additional fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Milex Complete Auto Care - Mr. Transmission is an automotive repair service franchise that provides comprehensive vehicle maintenance and repair services as a dealership alternative. The company offers preventive maintenance, brake repair, transmission repair and maintenance, engine repair, diagnostic services, heating and cooling service, clutch repair, CV joints, drivetrain, emissions and exhaust, fuel system service, oil changes, steering and suspension, and truck transmission service. Each repair is backed by a nationwide warranty honored at all franchise locations across the continental United States.

Product overview

Milex Complete Auto Care - Mr. Transmission is an automotive repair service provider offering a comprehensive suite of vehicle maintenance and repair services. The company operates as a dealership alternative, providing factory-recommended maintenance without voiding new car warranties. Services include preventive maintenance (oil changes, tune-ups), brake repair, transmission repair and maintenance, engine repair, diagnostic services, heating and cooling systems, clutch repair, CV joints, drivetrain, emission and exhaust systems, fuel systems, steering and suspension, and truck transmission services. The company also offers free performance checks, complimentary local towing on major repairs, and multi-tiered warranty programs. As a franchise network, Milex provides consistent service quality across locations with Master Technician certifications and industry recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Performance Check Complimentary comprehensive vehicle performance assessment to identify potential issues before they become major problems; offered free with major repairs over $450.
• Brake Repair
• Check Engine Light Diagnostic
• Transmission Repair
• Diagnostic Services
• Heating & Cooling System Service
• Clutch Repair
• CV Joints Service
• Drivetrain Service
• Emission & Exhaust System
• Engine Repair
• Factory Maintenance
• Fuel System Service
• Oil Change & Tune Ups
• Preventative Maintenance
• Steering & Suspension
• Transmission Maintenance
• Truck Transmission Service
• Towing Service
• Warranty Programs

Quantifiable outcome

• 12-month/12,000-mile warranty on repairs
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Third-Party Towing CompanyminorOthersThe company partners with a third-party towing company to provide free local towing on all major repairs. Customers are directed to call for more details about towing services.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100089343236192

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milex