Davie + McCulloch
Caxeng is a Vietnamese online gaming platform specializing in fish-shooting games (bắn cá) alongside casino, sports betting, and lottery offerings. It serves Vietnamese consumers aged 18+ via mobile apps and web, monetizing in-game purchases and local payment methods under PAGCOR licensing.
- Company typePrivate
- Founded-
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Davie + McCulloch does
Caxeng is a Vietnamese online gaming platform that operates a portfolio of real-money fish-shooting games (bắn cá đổi thưởng) alongside adjacent verticals including casino (Roulette, Tài Xỉu, Baccarat, Blackjack), sports betting, and international lottery. The platform serves Vietnamese consumers aged 18+ through a web interface and native mobile apps for Android (APK) and iOS, with the company headquartered at 187 Đ. Lê Văn Sỹ, Phường 14, Phú Nhuận, Thành phố Hồ Chí Minh, Vietnam. Underlying technology centers on 3D game graphics, real-time multiplayer gameplay, and a multi-method payment engine supporting phone cards (Viettel, Mobiphone, Vinaphone), bank transfer, Momo e-wallet, and QR Pay, with withdrawal processing in 5–10 minutes. The platform operates under PAGCOR (Philippine Amusement and Gaming Corporation) licensing and is led by CEO Gin Tuấn Kiệt.
The business model is fully self-serve and direct-to-consumer: users register, deposit funds in VND denominations ranging from 10K to 1,000,000, purchase in-game currency (xu/coins), and redeem winnings for cash, phone cards, or gifts. Revenue is generated through marginal spreads on virtual currency purchases, transaction fees on phone card and e-wallet top-ups, and commissions on in-game item sales. Growth is driven entirely by SEO-optimized Vietnamese-language content on the company's site (davie-mcculloch.com), in-app promotional bonuses (e.g., 100k gold sign-up bonus), and organic word-of-mouth within Vietnamese gaming communities. No enterprise sales motion, no third-party distribution, and no disclosed funding rounds are present — the entity appears to be a bootstrapped, founder-operated private company. No public revenue, headcount, or valuation figures are available, and the only stated scale signal is an unverified claim of "hundreds of thousands" of engaged players.
Davie + McCulloch firmographics
Firmographics- Name
- Davie + McCulloch
- Legal name
- Caxeng
- Website
- https://davie-mcculloch.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caxeng is a Vietnamese online gaming platform specializing in fish-shooting games (bắn cá) alongside casino, sports betting, and lottery offerings. It serves Vietnamese consumers aged 18+ via mobile apps and web, monetizing in-game purchases and local payment methods under PAGCOR licensing.
- Ownership category
- akta.pro rank
Davie + McCulloch industry classification
Industry- Product category
- Online Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)
Keywords
Where Davie + McCulloch is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Davie + McCulloch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Gaming Transaction Fees & Commissions: Revenue generated from players purchasing in-game currency (xu/coins) to fund gameplay. Players spend real money on reloads and the platform retains a margin on virtual currency purchases. Additionally, commission is taken on item sales in the dealer system (3000 xu to 200,000 xu items).
- Phone Card & E-Wallet Top-Ups: Players top up accounts via prepaid phone cards from Viettel, Mobiphone, and Vinaphone, as well as Momo e-wallet. The platform processes these transactions and retains a transaction fee.
- Promotional Incentives as Acquisition Tool: Platform offers new user bonuses (e.g., 100k gold free on sign-up, 50K deposit bonus) to drive user acquisition and re-engagement, monetized through player lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Free-to-play with in-game purchases; no published subscription tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Davie + McCulloch product offering
Product offeringCore offering
Caxeng is a Vietnamese online gaming platform whose primary offering is fish-shooting (bắn cá đổi thưởng) games, with additional categories including casino games (Roulette, Tài Xỉu, Phỏm, Blackjack, Baccarat), sports betting, and international lottery (US Powerball, EuroMillions, Asian lotteries). Players register, deposit Vietnamese Dong via local phone cards, bank transfer, or Momo e-wallet, and access games via web browser or Android mobile app.
Product overview
Caxeng is a Vietnamese online gaming platform offering fish shooting games (bắn cá đổi thưởng) as its core product, along with related gambling services. The platform operates as a unified product ecosystem featuring multiple game variants including Bắn Cá Hải Tặc, Bắn Cá Tam Quốc, Săn Cá Koi, Bắn Cá Ola, Bắn Cá Rùa Xanh, Bắn Cá Hải Vương, Bắn Cá Phát Lộc, Bắn Cá Thần Tài, Vua Hải Tặc, Bắn Cá Bingo Club, Bắn Cá Siêu Thị, Bắn Cá Long Vương, Bắn Cá Xu Vàng, Ban Ca 777, and Bắn Cá Tiên. The platform also extends into adjacent gambling categories including Bet88 Casino (Roulette, Tài Xỉu, Phỏm, Blackjack, Baccarat), sports betting, international lottery (28BET), and mobile app access. The portfolio combines fish shooting games as the primary offering with supplementary casino and betting services, accessible via both website and Android mobile application.
Differentiator
Problem solved
Functional benefit
Products and services
- Caxeng Online Gaming Platform A Vietnamese online gaming platform specializing in fish-shooting games (bắn cá đổi thưởng) with categories including casino, sports betting, lottery, and card games. Players register, deposit VND via local payment methods, and play through web or mobile app to redeem in-game coins for cash, phone cards, or gifts.
- Caxeng Mobile App (Android) Android mobile application for the Caxeng platform providing fish-shooting and casino games on-the-go with integrated account management and payment functionality.
- Bet88 Casino Online casino offering within the Caxeng ecosystem featuring Roulette, Tài Xỉu, Phỏm, Blackjack, and Baccarat games for real-money play.
- Bet88 Sports Betting Sports betting service offering Asian handicap, European odds, corner kicks, and various sports betting markets for Vietnamese players.
- Xổ Số Quốc Tế 28BET (International Lottery) International lottery service aggregating results from US Powerball, European EuroMillions, and Asian lotteries for Vietnamese players.
- Tài Xỉu GNBET Online Sic Bo (Tài Xỉu) game featuring multiple bet types, fast processing, and transparent RNG system within the Caxeng gaming portfolio.
Quantifiable outcome
- Withdrawal processing time of 5-10 minutes
- +1 more outcomes
Companies that use Davie + McCulloch
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Davie + McCulloch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Davie + McCulloch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PAGCOR (Philippines Gaming and Entertainment Corporation)corePAGCOR is the regulatory body that issues Caxeng's operating license. As a licensed platform, Caxeng operates under PAGCOR's regulatory oversight, which is described as providing legitimacy and player confidence in the Asian online gaming market.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Davie + McCulloch competitors and assessment
Company assessmentBroad incumbents
- Fun88: Fun88 is an established Asian online gambling and sportsbook brand operating across South and Southeast Asia, including Vietnam-targeted marketing. It is comparable to Caxeng on the consumer-facing online gambling and sports-betting dimensions.
- 1xBet: 1xBet is a large international online gambling operator with casino, sportsbook, and slots products marketed across Asia including Vietnam. It is comparable to Caxeng on consumer-facing online gambling offerings in the same regional market.
- Dafabet: Dafabet is a major Asia-facing online gambling operator offering casino, sportsbook, and live dealer products across multiple Asian markets including Vietnam. It overlaps with Caxeng on casino, sports betting, and Asian market positioning.
- W88: W88 is a long-established Asian online gaming and sportsbook operator serving Vietnamese and other Southeast Asian consumers with casino, sports, and slots products. It is comparable to Caxeng as a broader incumbent targeting the same Vietnamese user base with an overlapping gambling product mix.
- BK8: BK8 is an Asia-Pacific online gambling operator offering casino, sportsbook, and slots, with significant Southeast Asian marketing. It is comparable to Caxeng as a multi-vertical gambling platform targeting Vietnamese and adjacent Asian consumers.
- M88: M88 (Mansion88) is an established Asian online gambling operator with casino, sportsbook, and slots products serving multiple Asian markets including Vietnam. It is comparable to Caxeng on the online casino and sports-betting product mix for the same regional customer.
- 188Bet: 188Bet is an Asian-focused online sportsbook and casino operator with established Vietnamese-market presence. It competes with Caxeng on sports betting and casino products aimed at the same Vietnamese consumer demographic.
- 12Bet: 12Bet is an Asia-focused online sportsbook and casino brand with Vietnamese-market reach, offering comparable gambling products to the same consumer base that Caxeng targets.
Direct peers
- VN88: VN88 is a Vietnamese-market-focused online gambling and sportsbook brand offering casino and sports products to Vietnamese consumers. It is a direct peer to Caxeng in product category, geography, and target customer.
- Bet88 (operator): Bet88 is an Asian-market online gambling operator offering casino, sportsbook, and fish-shooting-style games that overlap directly with Caxeng's product portfolio, including the Bet88-branded fish-shooting title listed in Caxeng's catalog.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Davie + McCulloch social profiles
Digital presenceDavie + McCulloch compliance and trust
Trust signalCompliance1 record
Davie + McCulloch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Davie + McCulloch leadership team
Management profileNumber of profiles
Profiles1 record
Davie + McCulloch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Davie + McCulloch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Davie + McCulloch
What does Davie + McCulloch do?
Caxeng is a Vietnamese online gaming platform whose primary offering is fish-shooting (bắn cá đổi thưởng) games, with additional categories including casino games (Roulette, Tài Xỉu, Phỏm, Blackjack, Baccarat), sports betting, and international lottery (US Powerball, EuroMillions, Asian lotteries). Players register, deposit Vietnamese Dong via local phone cards, bank transfer, or Momo e-wallet, and access games via web browser or Android mobile app.
Is Davie + McCulloch a public or private company?
Davie + McCulloch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Davie + McCulloch founded?
Davie + McCulloch was founded in -1. It employs 11 to 50 people.
Where is Davie + McCulloch based?
Davie + McCulloch is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Davie + McCulloch make money?
Three revenue lines are on record. Gaming Transaction Fees & Commissions are the primary driver. The others are phone Card & E-Wallet Top-Ups and promotional Incentives as Acquisition Tool.
Who are Davie + McCulloch's main competitors?
Broad incumbents on record are Fun88, 1xBet, Dafabet, W88, BK8, M88, 188Bet and 12Bet. Direct peers are VN88 and Bet88 (operator).
Does Davie + McCulloch have an API?
No public API is recorded for Davie + McCulloch.
What industry is Davie + McCulloch in?
Davie + McCulloch's product category is Online Gaming. Its primary akta.pro industry code is MPAEABAC, Online Poker Casinos (Casino + Poker Rooms). Its NAICS code is 7132.