What LimoenGroen does

LimoenGroen is a Netherlands-based digital design and development agency that delivers custom digital solutions to organizations, with particular emphasis on accessibility, security, durability, and aesthetic quality. The firm operates in the Drupal and open-source ecosystem and provides professional services spanning design and development of digital products intended to be inclusive and long-lasting. Its headquarters is located at Lauwerecht 38, 3515 GS Utrecht, with operations extending to a second city in the Netherlands.

The company operates on a professional services revenue model, engaging clients through direct sales relationships, referrals, and professional networking — a sales-led GTM targeting organizations that require bespoke digital solutions rather than off-the-shelf products. Pricing is project-based and quote-driven, with no publicly disclosed pricing or rate cards. There are no disclosed funding rounds, institutional investors, or public listing. The sole disclosed leader is founder Baris Wanschers, who serves as Founder, Owner & Managing Director.

In May 2025, LimoenGroen merged with peer agency Puurpxl to form a unified digital agency operating under the brand 'ronder', combining both teams, client rosters, and operational footprints while maintaining two physical offices. The combined entity continues to deliver the same accessibility- and quality-focused digital design and development services under a single go-to-market identity, with consolidated social channels on LinkedIn, Instagram, Facebook, and X under the @ronderdigital handle. No AI/ML capabilities, patents, certifications, or named customer logos are disclosed in the available source material.

Name

LimoenGroen

Legal name

LimoenGroen

Website

https://limoengroen.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LimoenGroen is a Netherlands-based digital design and development agency delivering custom Drupal and open-source digital solutions with a focus on accessibility, security, and durability. In May 2025 it merged with Puurpxl to form the unified brand 'ronder'.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Design and Development: The company generates revenue through professional services providing digital design and development solutions. As a combined entity with Puurpxl, they deliver custom digital products and services to clients, with a focus on creating high-quality, accessible, and long-lasting digital experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LimoenGroen is a Dutch digital agency that designs and develops custom digital solutions, primarily using the Drupal open source CMS, with a strong emphasis on web accessibility, security, durability, and aesthetic quality. As of May 2025, the company merged with Puurpxl and now operates under the combined brand 'ronder', delivering end-to-end digital design and development services to organizational clients.

Product overview

LimoenGroen and Puurpxl merged to form 'ronder', a unified digital agency operating under one shared goal and team. The combined entity offers digital design and development services as a single integrated product/service offering. Previously separate agencies with their own client bases and team cultures, they unified in 2025 to leverage their shared commitment to high-quality digital solutions and continuous innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Design and Development Services (ronder) End-to-end custom digital design and development services for organizational clients, covering UX/UI design, Drupal-based web development, accessibility implementation, and long-term digital product delivery.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PuurpxlcoreStrategic or Co-development Partner · 1 May 2025LimoenGroen and Puurpxl merged in May 2025 to form a unified digital agency under the brand 'ronder'. The two companies had worked together for years, sharing their best projects, ideas, and expertise before officially combining under one name while operating from two locations in the Netherlands. They share common values: responsibility to find better solutions, an open perspective on world developments, and enthusiasm for new developments that can improve their work.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Acquia: Major commercial Drupal platform and services provider. Indirectly comparable as it sits at the Drupal ecosystem layer LimoenGroen builds on — some clients and partner dynamics overlap, though Acquia operates at much greater scale as a platform-led business rather than a regional agency.
• DEPT: Large international digital agency headquartered in the Netherlands offering design, development, marketing, and technology services at scale. Overlaps with LimoenGroen in digital design and web development but operates at materially greater scale and broader service breadth, often competing for the same mid-market enterprise RFPs.
• Finalist: Dutch IT services and digital solutions firm providing custom software, web platforms, and managed services. Comparable to LimoenGroen as a Dutch-headquartered digital services provider, though operating at larger scale and with broader IT services scope.

Direct peers

• Netvlies: Dutch digital agency specializing in Drupal and open-source web platforms. A highly comparable peer to LimoenGroen given the shared Drupal/open-source focus, Dutch base, and similar mid-market positioning in custom CMS-driven digital projects.
• Q42: Dutch digital agency building custom web platforms and applications for enterprise and public sector clients. Directly comparable to LimoenGroen in scope (digital design + development services), geography (Netherlands), and target customer profile, making it the closest mid-market peer in the Dutch agency landscape.
• Linku: Dutch open-source and digital agency with similar focus on accessible, durable web platforms. Operates in the same Dutch mid-market agency segment with overlapping capabilities in custom CMS and open-source web development, comparable to LimoenGroen's core Drupal/open-source proposition.
• Enrise: Dutch digital agency delivering web development, mobile apps, and cloud platforms. Comparable in size, geography (Netherlands), and service offering to LimoenGroen, competing for similar custom digital solution engagements across Dutch enterprise and public sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ronderdigital
• Facebookfacebook.com/ronderdigital
• LinkedInnl.linkedin.com/company/ronder
• Instagraminstagram.com/ronderdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LimoenGroen