Moffly Media

What Moffly Media does

Moffly Media, operating as Moffly Publications, Inc., is a family-owned and family-managed local lifestyle media company headquartered at 205 Main Street, Westport, Connecticut. The company publishes six bimonthly regional lifestyle magazines serving affluent communities across Fairfield County, Connecticut: Greenwich Magazine, Stamford Magazine, Westport Magazine, New Canaan/Darien & Rowayton Magazine, athome in Fairfield County, and Fairfield Living Magazine. Beyond the core magazine portfolio, the company operates an annual event and directory business including Best of the Gold Coast, Greenwich Restaurant Week, Stamford's Best Bartender Contest, athome A-List Awards, Light a Fire Awards, and directories such as Top Doctors, Top Dentists, Top Lawyers, and an Education Guide. The company also offers Custom Content Services for advertisers seeking branded editorial publications.

The technology platform is a conventional digital publishing stack built on WordPress CMS with ecommerce functionality for direct single-issue and subscription sales (processed via Stripe), email newsletter infrastructure, and digital edition hosting through the Issuu platform. Distribution combines direct-to-consumer website sales, physical newsstand placement at regional retailers (ACME, Balducci's, CVS, Whole Foods, Barnes & Noble), and globally available digital editions.

The business model is multi-stream: print advertising sales to local businesses targeting affluent Fairfield County consumers, recurring print subscriptions and $5.95 single-issue sales to readers, and event sponsorship revenue from branded community events. Customer segments include affluent Fairfield County residents seeking hyperlocal lifestyle content and local businesses (restaurants, retailers, healthcare providers, professional services) seeking access to that demographic. The company is led by Jonathan Moffly (President) and Elena Moffly (Business Manager, Executive Management), with Donna Moffly as Founding Editor, and operates as a privately held Connecticut corporation with no disclosed external investment.

Name

Moffly Media

Legal name

Moffly Publications, Inc.

Website

https://mofflymedia.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Moffly Media is a family-owned regional lifestyle media company publishing six bimonthly magazines serving affluent Fairfield County, Connecticut communities, complemented by community events, annual directories, and custom content services for local advertisers.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazines

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Book Retailers and News Dealers (45921), Book, Periodical, and Newspaper Merchant Wholesalers (424920)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Home, Garden & DIY Magazines (MPAJAEAG), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH), Periodicals, Magazines & Newspapers Distribution (CRAOALAB)

Keywords

• Regional lifestyle magazines
• Local print media
• Magazine advertising sales
• Community event publishing
• Fairfield County publications

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Magazine Sales: Single issue sales at $5.95 per copy and subscription sales for five lifestyle publications covering Fairfield County communities
2. Advertising: Local businesses advertise in magazines targeting affluent Fairfield County residents across Greenwich, Stamford, Westport, New Canaan, Darien and Rowayton
3. Event Sponsorships: Branded community events including Best of the Gold Coast, Restaurant Week, and A-List Awards generate sponsorship revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Moffly Media publishes six regional lifestyle magazines covering affluent Fairfield County, Connecticut communities (Greenwich, Stamford, Westport, New Canaan/Darien & Rowayton, athome in Fairfield County, and Fairfield Living) on a bimonthly schedule. The company monetizes through print subscriptions, single-issue newsstand sales, digital editions via Issuu, advertising sales to local businesses, event sponsorships, and custom branded content services for advertisers. It also operates recurring community events such as Best of the Gold Coast, Greenwich Restaurant Week, Stamford's Best Bartender Contest, athome A-List Awards, and Light a Fire Awards.

Product overview

Moffly Media is a multi-platform local media company publishing six regional lifestyle magazines covering Fairfield County, Connecticut communities: Greenwich Magazine, Stamford Magazine, Westport Magazine, New Canaan Darien & Rowayton Magazine, athome in Fairfield County, and Fairfield Living Magazine. The portfolio includes print subscriptions, digital editions via Issuu, annual guides (Best of the Gold Coast, Top Doctors, Top Dentists, Top Lawyers, Education Guide), community events (Best of the Gold Coast, Greenwich Restaurant Week, Stamford's Best Bartender Contest, athome A-List Awards, Light a Fire Awards), and custom content/advertising services. The company operates as a family-owned small business with a digital presence including newsletters and online content.

Differentiator

Problem solved

Functional benefit

Brands

• Greenwich Magazine: Lifestyle magazine covering Greenwich, Connecticut
• New Canaan, Darien & Rowayton Magazine
• Stamford Magazine
• Westport Magazine
• athome in Fairfield County
• Fairfield Living Magazine

Products and services

• Greenwich Magazine A bimonthly regional lifestyle magazine covering Greenwich, Connecticut, featuring local news, people, fashion, dining, real estate, and community events. Targeted at affluent Greenwich residents and advertisers seeking access to that audience.
• Stamford Magazine A bimonthly regional lifestyle magazine covering Stamford, Connecticut, featuring local news, dining, entertainment, and community coverage. Targeted at Stamford residents and advertisers seeking that market.
• Westport Magazine A bimonthly regional lifestyle magazine covering Westport, Weston, and Wilton, Connecticut, featuring local culture, dining, style, and community events. Targeted at residents and advertisers in those Westport-area towns.
• New Canaan, Darien & Rowayton Magazine A bimonthly regional lifestyle magazine covering New Canaan, Darien, and Rowayton, Connecticut, featuring local news, community, dining, and lifestyle content. Targeted at residents and advertisers in those communities.
• athome in Fairfield County A bimonthly home design and interior design magazine covering Fairfield County, Connecticut, featuring local architecture, interior design, landscaping, and home renovation stories. Targeted at design-interested residents and related advertisers.
• Fairfield Living Magazine

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Connecticut Magazine: Statewide Connecticut lifestyle magazine covering dining, events, and people. Competes with Moffly at the state level rather than town level, but targets overlapping advertisers and readers across the same affluent corridor.
• 06880 (Dan Woog): Hyperlocal Westport, CT news/blog/community site. While digital-first and free, it competes directly for Westport-area advertisers and reader attention and represents the kind of digital-native local media Moffly faces for share of local ad spend.

Broad incumbents

• Boston Magazine: Established regional lifestyle magazine and digital media brand serving the greater Boston market. Comparable affluent metro lifestyle audience, advertising-supported model, and Top Doctors/Top Lawyers custom content extensions.

Direct peers

• Hour Media: Independent publisher of regional city magazines (Hour Detroit, Chicago Home + Garden, Boston Home) plus events and custom publishing. Closest mid-sized private peer in terms of multi-title regional magazine portfolio and events-driven monetization.
• Palm Beach Media Group: Publisher of regional luxury lifestyle titles (Palm Beach Illustrated, Naples Illustrated, Aventura Magazine). Comparable affluent-market lifestyle magazine portfolio with events, custom publishing, and home design sub-brands.
• Martha's Vineyard Magazine: Regional lifestyle magazine serving an affluent seasonal community. Comparable high-income readership, real-estate-driven ad base, and reliance on local events and home/architecture content to anchor reader engagement.
• New England Home Magazine: Regional home design and architecture magazine serving affluent New England suburbs. Closest direct analog to Moffly's athome in Fairfield County sub-brand in terms of editorial focus and luxury advertiser mix.
• Modern Luxury Media: National publisher of regional luxury lifestyle magazines (e.g., Modern Luxury Weddings, Manhattan, Hamptons, Silicon Valley). Directly comparable multi-market hyperlocal luxury lifestyle magazine business model with advertising, events, and custom content.
• Westchester Magazine: Regional lifestyle magazine serving affluent Westchester County, NY (geographically adjacent to Moffly's Fairfield County). Same playbook: local lifestyle content, events, and luxury/real estate advertisers targeting high-income suburban readers.
• Hamptons Magazine / Dan's Papers: Long-running affluent Long Island/Hamptons regional lifestyle media brand. Comparable community-anchored lifestyle magazine, events portfolio (e.g., Dan's Grill Hampton), and hyperlocal luxury advertising model targeting wealthy seasonal residents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moffly Media