Sun 'n' Fun

What Sun 'n' Fun does

Sun 'n' Fun Rentals is a privately held, locally owned rental business that has operated continuously from 28 Lake Avenue in Oak Bluffs, Martha's Vineyard, Massachusetts since 1982. The company rents specialty SUVs and bicycles to tourists visiting the island, with a fleet that includes over 30 Jeep Wranglers (in various colors), Jeep Wrangler Unlimited 4-Doors, Jeep Gladiators, Ford Broncos, Mini Cooper Convertibles, plus electric bikes and men's and women's comfort bikes. Free pickup and drop-off service and complimentary baby/booster seats and maps are provided. Per-day SUV pricing ranges from approximately $395 (Jeep Wrangler 2-Door) to $441 (Ford Bronco), while e-bikes rent at roughly $96 per day and standard bikes at about $40 per day.

The business operates on a direct-to-consumer basis, with customers booking online through a FareHarbor-powered reservation system embedded in the company's WordPress website, or walking in at the Oak Bluffs counter. The FareHarbor integration (provided by the Netherlands-based booking platform) handles calendar availability, payments, and confirmations; no proprietary technology, mobile app, or AI/ML capabilities are evident. Marketing is concentrated in top-of-funnel organic channels — Instagram (@sunnfunmv), TripAdvisor, and Yelp — that target tourists researching Martha's Vineyard activities.

The revenue model is straightforward seasonal rental income, with virtually all of it generated during the summer tourist season from individual visitors who typically stay 1-14 days and need island transportation. There are no enterprise customers, no disclosed institutional investment, no parent company or subsidiaries, and no management team information disclosed beyond a single general contact. The geographic footprint is a single storefront on Martha's Vineyard, and the operating window is bounded by the island's tourism seasonality.

Name

Sun 'n' Fun

Legal name

Sun 'n' Fun Rentals

Website

https://sunnfunrentals.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun 'n' Fun Rentals is a privately held, locally owned vehicle and bike rental business in Oak Bluffs, Martha's Vineyard, founded in 1982. It rents Jeep Wranglers, Broncos, Gladiators, Mini Coopers, and bikes to island vacationers via FareHarbor-powered online bookings and a single storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Oak Bluffs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Daily and weekly rental ofJeep Wranglers, Ford Bronco, Mini Cooper Convertible, and Jeep Gladiator vehicles. Primary revenue driver with per-day pricing ranging from $395 to $440 for standard vehicles.
2. Bike Rental: Daily rental of electric bikes, men's bikes, and women's bikes. Supplementary revenue stream for visitors seeking alternative transportation on Martha's Vineyard.
3. Booking Platform Commission: FareHarbor booking platform used for reservations; processing fees may be incorporated into the booking system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sun 'n' Fun Rentals is a locally owned and operated rental business in Oak Bluffs on Martha's Vineyard, offering daily and weekly rentals of SUVs and convertibles (Jeep Wrangler 2-Door and 4-Door Unlimited, Jeep Gladiator, Ford Bronco, Mini Cooper Convertible) and bicycles (electric, men's, and women's comfort bikes). Reservations are taken in-store at 28 Lake Avenue or online through the FareHarbor booking widget embedded on its WordPress website, with free pickup and drop-off included.

Product overview

Sun 'n' Fun Rentals is a locally owned car and bike rental company operating in Oak Bluffs, Martha's Vineyard since 1982. The company offers two main service categories: Vehicle Rentals (Jeep Wrangler 2-Door, Jeep Wrangler Unlimited 4-Door, Jeep Gladiator, Ford Bronco, and Mini Cooper Convertible) and Bike Rentals (Electric Bikes, Men's Bikes, and Women's Comfort Series Bikes). All rentals include free pickup and drop-off service, with vehicles offering baby seats, booster seats, and maps. The company specializes in Jeep Wranglers with over 30 available. Booking is handled through FareHarbor's embedded reservation system.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeep Wrangler 2-Door Rental A 2-door, 4-passenger SUV rental with a 6-cylinder automatic transmission, A/C, and a soft convertible top, offered at $395.24 per day to renters ages 21+ for 1-7 day vacation use on Martha's Vineyard.
• Jeep Wrangler Unlimited (4-Door) Rental A 4-door, 5-passenger SUV rental with a 6-cylinder automatic transmission, A/C, and a soft convertible top, available in multiple colors at $417.89 per day for vacation transport on Martha's Vineyard.
• Jeep Gladiator Rental A 4-door, 5-passenger Jeep Gladiator pickup rental with a 6-cylinder automatic transmission, A/C, and open-air design, listed at a $5,850.50 weekly rate for beach trips and outdoor gear hauling.
• Ford Bronco Rental A 4-door, 5-passenger SUV rental with a 6-cylinder automatic transmission, A/C, and a soft convertible top, offered at $440.54 per day for island exploration.
• Mini Cooper Convertible Rental A 2-door, 4-passenger convertible rental with automatic transmission and A/C, marketed for its BMW performance and luxury feel at $417.89 per day.
• Electric Bike Rental An electric pedal-assist bike rental offered to riders ages 18+ at $96.26 per day for easier long-distance exploration of Martha's Vineyard.
• Men's Bike Rental A upright-riding men's bike rental with a wide cushioned seat and easy gearing at $39.64 per day, prioritizing comfort and stability for casual island riding.
• Women's Bike Rental A Comfort Series women's bike rental with an upright riding position, wide cushioned seat, and easy-to-use gearing at $39.64 per day for casual cruising on Martha's Vineyard.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FareHarborcoreTechnology or IntegrationFareHarbor provides the booking and reservation management platform embedded in Sun 'n' Fun's website. The platform handles calendar availability, online payments, and customer booking confirmations. FareHarbor is headquartered in the Netherlands.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Turo: Turo is a peer-to-peer car-sharing marketplace that lets owners rent their personal vehicles (including Jeeps, Broncos, and Mini Coopers) to travelers. Turo directly overlaps Sun 'n' Fun's specialty open-air/leisure vehicle rental value proposition, especially on island and vacation destinations where hosts offer Wranglers at lower prices.
• Getaround: Getaround operates a peer-to-peer car-sharing platform, including in tourism markets. As an emerging alternative to traditional rental agencies, it competes for the same Martha's Vineyard visitor demand with potentially lower pricing from individual hosts.

Others

• TripAdvisor / Viator: Viator (Tripadvisor Experiences) is an activity and tour booking marketplace where Sun 'n' Fun's inventory is distributed for discovery. While not a rental operator, it is the same embedded booking ecosystem (similar to FareHarbor) that intermediates the customer relationship, making it a strategically adjacent ecosystem peer.
• FareHarbor: FareHarbor is the booking and reservation management platform provider embedded in Sun 'n' Fun's website, handling availability, payments, and confirmations. As the core technology partner powering Sun 'n' Fun's direct-to-consumer funnel, it is an enabling ecosystem peer.

Broad incumbents

• Avis Budget Group: Avis is a major national car rental brand serving leisure and business travelers with a diversified fleet including SUVs and specialty vehicles. As a large incumbent with overlapping leisure-rental demand, Avis is a broad comparable for Sun 'n' Fun's vehicle rental offering.
• Budget Rent a Car: Budget is a national value-positioned car rental brand serving leisure travelers with a broad fleet including SUVs. As part of Avis Budget Group, Budget competes in the same leisure/SUV rental category as Sun 'n' Fun, though without the island specialization.
• Enterprise Rent-A-Car: Enterprise operates the largest North American car rental network with significant presence in leisure and replacement segments. Its suburban/neighborhood-based model and broad SUV fleet make it a relevant broad-scale comparable to Sun 'n' Fun's vacation-oriented rental business.
• Hertz Corporation: Hertz is a global car rental incumbent offering passenger vehicles (including SUVs and specialty cars) for vacation and leisure travelers. While not specifically focused on open-air island rentals, Hertz serves overlapping customer use cases (tourist rentals) and competes broadly for vacation transportation spend.
• Sixt Rent A Car: Sixt is a premium-leaning European-originated rental brand operating in the US with a fleet that includes convertibles and specialty vehicles (e.g., Mini Cooper). Sixt overlaps with Sun 'n' Fun's positioning around fun/specialty leisure vehicles and premium customer experience.

Regional players

• Martha's Vineyard Bike Rentals: MV Bike Rentals is an island-based bike rental operator serving the same Martha's Vineyard tourism market and customer segment as Sun 'n' Fun's bike rental stream, providing direct regional competition on the e-bike and standard bike categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sunnfunmv/?hl=en
• Xx.com/sunnfuninc
• LinkedInlinkedin.com/company/sun-n-fun-jeep-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun 'n' Fun