What Bali MMA does

Bali MMA is a Mixed martial arts gym located in Bali, Indonesia founded by Steve Suryadinata, Don-Carlo Clauss, Anthony Leone, and Andrew Leone. The team recruited world-class coaches and athletes from around the globe to collectively form one of the strongest competition teams in Asia today. The team is ranked Top 10 in Asia by Fox Sports and is proudly called home by a number of world champions in MMA, Kickboxing, Muay Thai, and Brazilian Jiu-Jitsu. Bali MMA has been a hotbed among international athletes, with the likes of Glory Super Bantamweight Champion Tiffany Van Soest and One Championship Strawweight World Champion Xiong Jing Nan who both have previously prepared their fights at the gym. It has also welcomed high-profile athletes in the past, including UFC Bantamweight Champion Aljamain Sterling, current UFC Flyweight Champion Valentina Shevchenko, Alistair Overeem, Antônio Rodrigo Nogueira (Minotauro), and many others

Name

Bali MMA

Legal name

Bali MMA

Website

https://www.balimma.com/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mixed Martial Arts Gym

Ownership category

akta.pro rank

Product category

Martial Arts Training Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mixed Martial Arts (MMA) Training (HSADADAD)

akta.pro secondary industries

Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Mixed martial arts training
• Muay Thai classes
• Brazilian Jiu-Jitsu gym
• Boxing fitness academy
• Martial arts memberships

Headquarters

HQ city

Canggu

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Recurring revenue from gym memberships sold as daily passes, weekly, monthly, 3-month, 6-month, and annual packages for both adults and children. Memberships provide access to all scheduled classes, weight room, grappling room, striking room, and recovery facilities.
2. Drop-in Classes / Day Passes: One-time access passes for visitors, tourists, and holiday-makers wanting short-term training access
3. Personal Training Sessions: One-on-one training sessions with world-class coaches charged separately (500k IDR per session mentioned in reviews)
4. Merchandise Sales: E-commerce sales of fightwear including t-shirts, shorts, rashguards, hoodies, hats, gloves, and accessories. Ships domestically across Indonesia and internationally with free shipping thresholds.
5. Training Camps & Special Events: Revenue from training camps, seminars, and events including Canggu Fight Night and Bali Open tournament

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bali MMA operates a single physical martial arts and fitness academy in Canggu, Bali, offering structured training in MMA, Muay Thai, Brazilian Jiu-Jitsu, Boxing, and Strength & Conditioning for adults and children. Revenue is generated through tiered gym memberships (daily, weekly, monthly, multi-month, and annual passes), personal training sessions, a branded merchandise e-commerce store, and ticketed fight events such as Canggu Fight Night and the Bali Open Tournament. All memberships include access to the full facility, which comprises a weight room, MMA cage, boxing ring, grappling room, striking area, ice bath, and sauna.

Product overview

Bali MMA operates as a martial arts and fitness academy offering training programs across multiple disciplines including MMA, Muay Thai, Brazilian Jiu-Jitsu, Boxing, and Strength & Conditioning for adults and children. The company provides membership packages ranging from daily passes to annual subscriptions, along with personal training sessions. Their product portfolio includes an extensive merchandise line featuring apparel (t-shirts, hoodies, jerseys, singlets, crop tops), fightwear (rashguards, grappling shorts, Muay Thai shorts, hybrid shorts), accessories (hats, gloves, hand wraps, keychains, stickers, jibbitz), and event experiences (Canggu Fight Night, Bali Open Tournament). All memberships include access to full service gym facilities with weight room, MMA cage, boxing ring, ice bath, and sauna. The business model combines physical training services with e-commerce merchandise sales.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Hook (Collaboration)minorOEM/ Whitelabel/ Licensing PartnerProduct collaboration with Hook brand for boxing gloves. Bali MMA-branded Hook Collab Boxing Gloves sold through Bali MMA online store in sizes 8oz, 12oz, 14oz, and 16oz. High quality training gloves with multi-layered foam protection and premium durable materials.
• Al Leone (Collaboration)minorOEM/ Whitelabel/ Licensing PartnerAl Leone Collab SnapBack hats sold through Bali MMA store. Flat brim snapback hats in black and grey colors, designed for casual wear with co-branding.
• ONE ChampionshipcoreOthersONE Championship is a major MMA promotion where Bali MMA fighters compete. The gym is recognized as having fighters competing on ONE Championship. Featured on ONE Championship platform/media.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tiger Muay Thai: Long-established destination combat-sports training camp in Phuket, Thailand offering Muay Thai, MMA, BJJ and strength training to tourists, professionals and amateurs. Most directly comparable to Bali MMA in tourism-anchored Southeast Asian model with multi-discipline programs and camp offerings.
• Evolve MMA: Premium multi-discipline martial arts academy in Singapore offering MMA, Muay Thai, BJJ and boxing with structured memberships and a strong instructor roster. Comparable to Bali MMA as an established Asian multi-discipline gym with international branding and mixed local/foreign clientele.
• Phuket Top Team: Phuket-based MMA and Muay Thai training camp catering to visiting fighters and tourists with multi-discipline programs and international coach roster. Closely comparable to Bali MMA in destination-gym positioning and foreign-trainer talent model.
• AKA Thailand (American Kickboxing Academy Thailand): Bangkok branch of the renowned American Kickboxing Academy brand, offering MMA, Muay Thai and wrestling training in a destination setting with a roster of international coaches. Matches Bali MMA on multi-discipline combat-sports training, international roster and fight-camp clientele.
• Yokkao Training Center: Thailand-based Muay Thai and MMA training destination linked to the Yokkao fight brand, combining instruction, camps, merchandise, and event hosting. Comparable to Bali MMA in tying a gym to a recognized combat-sports brand and event series.
• Bali Training Center: Multi-discipline fitness and martial arts facility based in Bali offering MMA, Muay Thai, BJJ, boxing and group fitness to local and visiting trainees. Direct same-geography competitor to Bali MMA for the Bali-based tourist and expat training market.

Broad incumbents

• UFC Gym: Franchised combat-sports and fitness brand offering MMA, boxing and strength training across a global network of branded gyms. Broader incumbent that overlaps with Bali MMA on MMA/boxing programming and kids/adult fitness, but operates through franchise distribution rather than a single destination facility.
• Straight Blast Gym (SBG) International: International network of MMA and jiu-jitsu affiliate gyms under a unified coaching curriculum and brand. Wide incumbent comparable to Bali MMA on multi-discipline MMA/BJJ instruction and standardized memberships, though distributed across many independent locations.
• Title Boxing Club: Large US-headquartered franchise focused on boxing-based group fitness and personal training with membership-based pricing. Broader incumbent that overlaps with Bali MMA's striking classes and PT revenue stream, though not a martial-arts specialist.

Emerging players

• 10th Planet Jiu Jitsu: Network of no-gi Brazilian Jiu-Jitsu schools with a distinct methodology taught across multiple countries. Adjacent to Bali MMA's BJJ offering rather than a direct competitor, useful as a comparable for specialized BJJ positioning and affiliate-style growth.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bali-mma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali MMA