Szentkirályi
Szentkirályi Magyarország Kft. is Hungary's leading mineral water brand, producing bottled natural mineral water from a protected underground source and distributing PepsiCo products in Hungary through retail and direct bulk channels.
- Company typePrivate
- Founded1993
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Szentkirályi does
Szentkirályi Magyarország Kft. is a privately-held Hungarian mineral water and beverage company headquartered in Budapest, identified as Hungary's leading mineral water brand since 2007. The company produces natural mineral water bottled at-source from a protected underground aquifer in Szentkirály (approximately 20 km from Kecskemét), with documented low mineral content and low sodium-chloride composition (Total dissolved minerals: 520 mg/l). Its product portfolio spans core still, lightly carbonated, and carbonated mineral waters in 0.33L–5L PET and glass formats, flavored waters (Szentkirályi Egy Csepp Gyümölcs), vitamin-enriched functional water (Szentkirályi Immuno with B6, B12, D3 and zinc), oxygenated water (Szentkirályi Oxigén), lemonade (Szentkirályi Limonádé), and 19L returnable balloon water for bulk customers. The company is also the exclusive Hungarian franchise distributor for PepsiCo beverages and snack products following the 2018 acquisition.
The company is jointly owned by founder/chairman Balogh Levente and Italy's Pasquale family through the Mattoni 1873 Group, following a 2015 strategic partnership. Through its wholly-owned subsidiary Kékkúti Ásványvíz Zrt. (merged 2016) and the 2018 acquisition of PepsiCo's Hungarian operations, the group has scaled into one of Hungary's largest food and beverage companies. Operations are supported by ISO 9001, 14001, 22000, and 45001 certifications, production facilities in Szentkirály and Kékkút, and a self-financed 7 million euro production hall opened in 2018 that doubled bottling capacity. The company reported a 90% PET bottle return rate under Hungary's mandatory Deposit Return System (DRS), positioning it as an early mover ahead of the July 2024 legal deadline. Brand marketing leverages CSR programs (the Szentkirályi Talent Program with the Hungarian Olympic Committee, gastronomy sponsorships including the S.Pellegrino Young Chef Academy), road safety label campaigns, and a multi-channel presence across Facebook, YouTube, and Instagram.
Go-to-market relies on broad retail distribution through Hungarian supermarkets, retail chains, and convenience stores, complemented by direct phone/email ordering for 19L bulk water. Revenue is generated through one-time sales of branded bottled water and PepsiCo distributed products at retailer-set price points. The 2004 Aqua-Eauscar Award for "World's Best Mineral Water" (still category) and appearance at the Grammy Awards and Oscar Gala reflect established brand equity internationally. No public pricing or revenue disclosure exists.
Szentkirályi firmographics
Firmographics- Name
- Szentkirályi
- Legal name
- Szentkirályi Magyarország Kft.
- Website
- https://szentkiralyi.hu
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Szentkirályi Magyarország Kft. is Hungary's leading mineral water brand, producing bottled natural mineral water from a protected underground source and distributing PepsiCo products in Hungary through retail and direct bulk channels.
- Ownership category
- akta.pro rank
Szentkirályi industry classification
Industry- Product category
- Bottled Mineral Water
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
- akta.pro secondary industries
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Functional Hydration & Electrolyte Water Production (AFAFAFAH), Sparkling/Carbonated Bottled Water Production (AFAFACAE)
Keywords
Where Szentkirályi is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices3 records
Markets served
Szentkirályi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bottled Mineral Water Sales: Szentkirályi generates revenue primarily through the sale of bottled mineral water products across multiple sizes (0.33L to 5L PET and glass) and variants (still, lightly carbonated, carbonated, extra enriched). Product lines include Szentkirályi Natural Mineral Water, Szentkirályi Extra Dús, Szentkirályi Oxigén, and flavored variants.
- Flavored Water & Functional Beverages: Revenue from flavored water products (Szentkirályi Egy Csepp Gyümölcs with lemon, forest fruit, mango, apple-mint flavors) and functional beverages (Szentkirályi Immuno with added vitamins B6, B12, D3 and zinc). These products are sold in PET bottles at retail.
- PepsiCo Beverage Distribution: Following the 2018 acquisition of PepsiCo's Hungarian operations, the company also distributes Pepsi beverages and food/snack products in Hungary as the exclusive franchise holder.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Szentkirályi product offering
Product offeringCore offering
Szentkirályi manufactures and distributes natural mineral water bottled on-site from a protected underground aquifer at its Szentkirály source. The portfolio includes still, lightly carbonated, and carbonated mineral water, oxygen-enriched water, flavored waters, vitamin-enriched functional water, and lemonade. The company also holds exclusive rights to distribute PepsiCo beverages and food/snack products in Hungary following its 2018 acquisition of PepsiCo's Hungarian operations.
Product overview
Szentkirályi is Hungary's leading mineral water company offering a portfolio of natural mineral water products in various forms (still, lightly carbonated, carbonated), flavored water variants (Szentkirályi Egy Csepp Gyümölcs with natural fruit extracts), vitamin-enriched water (Szentkirályi Immuno with B6, B12, D3 and zinc), oxygenated water (Szentkirályi Oxigén), and lemonade (Szentkirályi Limonádé). The core product is natural mineral water sourced from a protected underground water-bearing layer in Szentkirály, with various packaging options from 0.33L glass to 19L returnable ball water.
Differentiator
Problem solved
Functional benefit
Brands
- Szentkirályi Immuno: Természetes ásványvíz alapú ital B6, B12, D3 vitaminokkal és cinkkel, amelyek hozzájárulnak az immunrendszer normál működéséhez.
- Szentkirályi Egy Csepp Gyümölcs
Products and services
- Szentkirályi Natural Mineral Water Natural mineral water sourced from a protected underground water-bearing layer in Szentkirály, available in still, lightly carbonated, and carbonated varieties. Mineral composition: Ca2+ 63 mg/l, Na+ 21 mg/l, Mg2+ 26 mg/l, HCO3 400 mg/l; total dissolved minerals 520 mg/l. Packaged in PET and glass bottles (0.33L to 5L) and 19L returnable bulk containers.
- Szentkirályi Extra Dús Extra carbonated mineral water variant in 1.5L PET packaging with enriched carbon dioxide content.
- Szentkirályi Oxigén Oxygen-enriched mineral water variant within the Szentkirályi product family.
- Szentkirályi Limonádé Lemonade available in five flavors as part of the Szentkirályi product family.
- Szentkirályi Egy Csepp Gyümölcs Flavored natural mineral water with natural fruit extracts in lemon, forest fruit, mango, and apple-mint flavors. Contains no sugar and no sweeteners, lightly carbonated. Available in 1.5L and 0.7L sizes.
- Szentkirályi Immuno Vitamin-enriched mineral water containing B6, B12, D3 vitamins and zinc that contribute to normal immune system function. Available in 0.7L premium dark green packaging in three flavors: Maracuja-Pear, Apple-Kiwi-Pineapple, and Mango-Orange.
Quantifiable outcome
- 90% PET bottle return rate achieved under Hungary's mandatory deposit return system
- +1 more outcomes
Companies that use Szentkirályi
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Szentkirályi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Szentkirályi partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and flagship.
- S.Pellegrino Young Chef AcademyminorSzentkirályi partnered with and sponsored the S.Pellegrino Young Chef Academy South Europe regional competition in 2024 (Malta). The company supported the event's Hungarian participant Varga Fanni and promotes the connection between quality water and fine dining through this gastronomy sponsorship.
- Magyar Olimpiai Bizottság (Hungarian Olympic Committee)coreThe Szentkirályi Talent Program was created with professional support from the Hungarian Olympic Committee. The MOB provided expertise in selecting promising young athletes (14-18 years old) in Olympic sports for sponsorship. Berki Krisztián (Olympic champion gymnast) serves as program ambassador.
- Bács-Kiskun County Police (Balesetmegelőzési Bizottság)minorSzentkirályi partnered with the Bács-Kiskun County Police and Road Safety Committee for a road safety awareness campaign. CEO Balogh Levente's message about safe driving ('If I need to drive, I drink mineral water') was printed on Szentkirályi bottle labels in the county.
- Balaton-felvidéki Nemzeti Park IgazgatóságminorTheodora ásványvíz (under the Szentkirályi-Kékkúti group) partnered with the Balaton-felvidék National Park Directorate for a biodiversity photography exhibition at the Kékkút source, featuring winning photos from a nature photography competition organized with Varázslatos Magyarország.
- PepsiCo (Hungarian Operations)coreIn 2018, Mattoni 1873 and Balogh Levente acquired PepsiCo's Hungarian operations, becoming the exclusive domestic distributor and franchise holder for PepsiCo beverages and food products in Hungary. In the same year, Mattoni also acquired PepsiCo's Czech and Slovak operations.
- Kékkúti Ásványvíz Zrt.coreIn November 2016, Szentkirályi Ásványvíz Kft. merged with Kékkúti Ásványvíz Zrt. (one of Hungary's most traditional mineral water companies), creating the Szentkirályi-Kékkúti Ásványvíz Kft. This made the combined entity Hungary's market-leading mineral water and beverage company.
- Mattoni 1873 / Pasquale FamilyflagshipIn 2015, Balogh Levente and the Italian Pasquale family (owners of Mattoni 1873, formerly Karlovarské Minerální Vody) entered a strategic partnership. In 2016, the two companies merged to form Szentkirályi-Kékkúti Ásványvíz Kft., creating Hungary's leading mineral water and beverage company. This partnership combined Szentkirályi's market leadership with Mattoni's regional beverage expertise.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
Szentkirályi competitors and assessment
Company assessmentBroad incumbents
- Aquarius (The Coca-Cola Company): Coca-Cola's functional hydration brand with vitamins and electrolytes. Broad incumbent comparator in the functional water category where Szentkirályi Immuno competes; large-scale distribution and marketing budget contrast with Szentkirályi's regional, brand-led approach.
- Perrier (Nestlé Waters): Iconic sparkling natural mineral water owned by Nestlé. Direct comparable in carbonated natural mineral water; relevant for benchmarking the sparkling and food-service channels where Szentkirályi Extra Dús competes.
- Nestlé Waters: Global bottled water incumbent housing S.Pellegrino, Perrier, Vittel, Pure Life and regional brands. Comparable as a broad portfolio operator whose Hungarian/local brands compete head-to-head with Szentkirályi.
- S.Pellegrino (Nestlé Waters): Premium sparkling natural mineral water under Nestlé Waters. Direct comparable on sparkling natural mineral water; also explicitly partnered with Szentkirályi on the Young Chef Academy sponsorship in 2024.
- Evian (Danone Waters): Global natural mineral water leader owned by Danone. Compares as a large incumbent in the same premium natural mineral water category that Szentkirályi explicitly displaced in Hungary in 2007. Useful for benchmarking brand-building and sustainability strategy.
Direct peers
- Gerolsteiner Brunnen: Germany's leading mineral water brand, sourced from protected volcanic springs with defined mineral profile. Closely comparable mid-large European mineral water specialist competing on mineral content, sustainability, and premium positioning.
- Mattoni 1873 (Karlovarské Minerální Vody): Parent company and the Czech Republic's leading mineral water producer (Karlovarské Minerální Vody). Operates the same natural mineral water model with protected springs, glass and PET packaging, and a similar brand portfolio (Mattoni, Aquila). Most direct comparable as both a peer and corporate parent of Szentkirályi.
- Visegrádi Ásványvíz: One of Hungary's other major domestically sourced mineral water brands. Most direct local competitor; same Hungarian retail channels, regulatory regime, and consumer set, with overlapping carbonated and still portfolios.
Emerging players
- Vitamin Well: Swedish functional/vitamin-enhanced water brand. Closest direct comparable to Szentkirályi Immuno on the functional hydration sub-category, with similar vitamin-enrichment and design-led positioning targeting the same health-conscious consumer.
Regional players
- Highland Spring: UK's leading natural mineral water, sourced from protected Scottish land. Comparable private/regional mineral water company competing on provenance, sustainability (100% recycled bottle), and ISO-certified operations — same playbook Szentkirályi uses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Szentkirályi social profiles
Digital presenceSzentkirályi compliance and trust
Trust signalCompliance4 records
Szentkirályi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Szentkirályi leadership team
Management profileNumber of profiles
Profiles4 records
Szentkirályi subsidiaries and ownership
Company hierarchySubsidiaries2 records
Szentkirályi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Szentkirályi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Szentkirályi
What does Szentkirályi do?
Szentkirályi manufactures and distributes natural mineral water bottled on-site from a protected underground aquifer at its Szentkirály source. The portfolio includes still, lightly carbonated, and carbonated mineral water, oxygen-enriched water, flavored waters, vitamin-enriched functional water, and lemonade. The company also holds exclusive rights to distribute PepsiCo beverages and food/snack products in Hungary following its 2018 acquisition of PepsiCo's Hungarian operations.
Is Szentkirályi a public or private company?
Szentkirályi is a private company. It is classified as corporate owned and is currently operating.
When was Szentkirályi founded?
Szentkirályi was founded in 1993. It employs 11 to 50 people.
Where is Szentkirályi based?
Szentkirályi is headquartered in Budapest, Hungary, in the Europe region.
How does Szentkirályi make money?
Three revenue lines are on record. Bottled Mineral Water Sales are the primary driver. The others are flavored Water & Functional Beverages and pepsiCo Beverage Distribution.
Who are Szentkirályi's main competitors?
Broad incumbents on record are Aquarius (The Coca-Cola Company), Perrier (Nestlé Waters), Nestlé Waters, S.Pellegrino (Nestlé Waters) and Evian (Danone Waters). Direct peers are Gerolsteiner Brunnen, Mattoni 1873 (Karlovarské Minerální Vody) and Visegrádi Ásványvíz. Vitamin Well is listed as an emerging player. Highland Spring is listed as a regional player.
Does Szentkirályi have an API?
No public API is recorded for Szentkirályi.
What industry is Szentkirályi in?
Szentkirályi's product category is Bottled Mineral Water. Its primary akta.pro industry code is AFAFACAB, Mineral Water Bottling (Naturally Mineral), with a secondary code of AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte). Its NAICS code is 312112 and its SIC code is 2086.