Denti Lab

What Denti Lab does

Denti Lab (덴티라보) is a South Korean direct-to-consumer oral care brand operated by Medinuvo Co., Ltd. (주식회사 메디누보), a privately held corporation headquartered in Geumcheon-gu, Seoul, and led by CEO Kim Jeong-hoon (김정훈). The brand sells a focused portfolio of toothbrushes and toothpastes built around a day/night differentiated care routine: a low-irritation Sensitive toothpaste for daytime use and a high-fluoride (1,450ppm) Reinforce toothpaste for nighttime anticavity use, both anchored by a patent-registered proprietary oral care formulation. Three toothbrush variants — Essential (standard bristles), Soft (ultra-fine micro bristles for sensitive gums), and Implant (U-shaped bristles for prosthetics and orthodontics) — are sold individually or as pre-configured routine sets paired to specific use cases (daily care, implant care, sensitive-gum care). The core technology is formulation- and mechanical-design-driven rather than software-driven.

The company runs a single-channel DTC model through its owned e-commerce storefront dentilabo.com, hosted on Cafe24, with Naver Pay and Kakao Pay integrated at checkout. Pricing is denominated in KRW, with individual SKUs at KRW 12,000–25,000 and routine bundles at KRW 20,000–41,900; free shipping is offered nationwide from a Yongin-si fulfillment center, with same-day dispatch for orders placed before cutoff. The site supports standard cart purchase and a subscription/regular-delivery option, and is supported by an SEO-oriented blog/magazine covering oral care routines for sensitivity, implants, and orthodontics. Distribution is domestic-only (South Korea), and the company discloses no institutional investors, parent entities, or headcount figures — consistent with a bootstrapped, founder-owned operation. The principal validation signal in the source data is the storefront's 3,000+ cumulative product reviews, indicating modest but established consumer traction.

Name

Denti Lab

Legal name

주식회사 메디누보

Website

https://dentilabo.com

Company type

Private

Operating status

Operating

Short description

Denti Lab is a South Korean direct-to-consumer oral care brand selling toothbrushes and day/night differentiated toothpastes through its owned e-commerce site to consumers with sensitive teeth, dental implants, or orthodontic appliances.

Ownership category

akta.pro rank

Product category

Consumer Oral Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Toothpaste & Toothpowder (CRABAFAA), Toothbrushes (Manual) (CRABAFAB)

Keywords

• Specialized toothpaste
• Specialized toothbrushes
• Oral care routines
• Sensitive teeth care
• Implant and orthodontic care

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce sales: Operates an owned e-commerce storefront (dentilabo.com) selling oral care products (toothpaste, toothbrushes, routine sets) directly to consumers. Products are priced at fixed retail points with free shipping on orders. The site supports regular purchase, subscription/regular delivery, and cart-based purchasing.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Denti Lab sells a direct-to-consumer oral care product line consisting of day/night differentiated toothpastes (Sensitive for daytime low-irritation use and Reinforce with 1,450ppm fluoride for nighttime anticavity use) and three specialized toothbrush variants (Essential with general bristles, Soft with ultra-fine micro bristles, and Implant with U-shaped bristles for implants and orthodontics). Products are sold individually and as curated routine bundles that pair a specific toothbrush with both day and night toothpaste, targeting consumers with sensitive teeth, gum sensitivity, implants, or orthodontic appliances.

Product overview

Denti Lab is an oral care brand operated by Medinuvo Co., Ltd., offering a specialized portfolio of toothbrushes and toothpastes designed for different oral health needs and care routines. The product line includes three toothbrush variants (Essential with standard bristles, Soft with ultra-fine bristles for sensitive gums, and Implant with U-shaped specialized bristles for dental implants and orthodontic care) and two toothpaste formulas (Sensitive for daytime use targeting tooth sensitivity, and Reinforce for nighttime use with high-fluoride anticavity protection at 1,450ppm). Products are sold both individually and as curated sets combining appropriate toothbrush-toothpaste pairings for specific concerns (daily care, implant management, and sensitive tooth/gum care). The brand emphasizes a daytime/nighttime routine concept with patented oral care formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dentilabo Reinforce Night-Use Anticavity Toothpaste (100g) (덴티라보 밤 전용 충치치약 리인포스) High-fluoride (1,450ppm) anticavity toothpaste formulated for nighttime use when oral bacteria multiply more easily. Built around Dentilabo's patent-registered oral care formula for intensive overnight care and bad breath control. Sold to consumers at 20,000 KRW list / 12,000 KRW sale (100g tube).
• Dentilabo Sensitive Day-Use Sensitive-Teeth Toothpaste (100g) (덴티라보 낮 전용 시린이치약 센서티브) Low-irritation toothpaste formulated for daytime use, built around Dentilabo's patent-registered oral care formula. Targets tooth sensitivity and maintains a fresh, clean oral environment through the day. Sold to consumers at 20,000 KRW list / 12,000 KRW sale (100g tube).
• Dentilabo Essential Toothbrush (General Bristle) 6-Pack (덴티라보 칫솔 에센셜 일반모) Standard toothbrush with triple-row, high-elasticity bristles designed to deliver a deep-clean, scaling-like plaque removal effect including hard-to-reach areas. Sold to consumers at 27,000 KRW list / 23,000 KRW sale (6 brushes per pack).
• Dentilabo Soft Toothbrush (Ultra-Fine Micro Bristle) 6-Pack (덴티라보 칫솔 소프트 미세모) Soft ultra-fine bristle toothbrush designed for sensitive gums, providing gentle gum-pocket care with a cotton-like low-irritation feel and gum-massage effect. Sold to consumers at 27,000 KRW list / 23,000 KRW sale (6 brushes per pack).
• Dentilabo Implant Toothbrush (U-Shaped Implant Bristle) 6-Pack (덴티라보 칫솔 임플란트 임플란트모) Specialized toothbrush with U-shaped bristles engineered for cleaning the gap between dental prosthetics/orthodontic appliances and gums, removing plaque that causes inflammation around implants and braces. Sold to consumers at 30,000 KRW list / 25,000 KRW sale (6 brushes per pack).
• Dentilabo Sensitive + Reinforce Toothpaste Day & Night Set (덴티라보 센서티브 + 리인포스 치약 SET) Bundled routine set pairing one Sensitive daytime toothpaste with one Reinforce nighttime toothpaste, giving consumers a complete day/night oral care toothpaste regimen in a single purchase. Sold to consumers at 40,000 KRW list / 20,000 KRW sale.
• Dentilabo Essential Toothbrush + Day & Night Toothpaste Daily Routine Set (덴티라보 에센셜 칫솔 + 낮&밤 치약 SET) Daily oral care bundle combining the Essential triple-row bristle toothbrush with both Sensitive daytime and Reinforce nighttime toothpastes for a complete daily routine. Sold to consumers at 67,000 KRW list / 39,900 KRW sale.
• Dentilabo Implant Toothbrush + Day & Night Toothpaste Implant Care Set (덴티라보 임플란트 칫솔 + 낮&밤 치약 SET) Implant-specialized routine bundle pairing the U-shaped bristle implant toothbrush with Sensitive daytime low-irritation toothpaste and Reinforce nighttime high-fluoride toothpaste. Sold to consumers at 70,000 KRW list / 41,900 KRW sale.
• Dentilabo Soft Toothbrush + Sensitive Toothpaste Low-Irritation Routine Set (덴티라보 소프트 칫솔 + 센서티브 치약 SET) Low-irritation routine bundle for sensitive teeth and gums, combining the Soft ultra-fine bristle toothbrush with the Sensitive daytime toothpaste. Sold to consumers at 47,000 KRW list / 29,900 KRW sale.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Cafe24supporting infrastructureTechnology or IntegrationCafe24 provides the e-commerce platform hosting and infrastructure (shopping mall system) for dentilabo.com. Terms of service and privacy policy confirm Cafe24 as the designated system provider and maintenance operator for the online mall.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Hello Products: DTC natural oral care brand selling fluoride toothpastes and toothbrushes direct-to-consumer — comparable to Denti Lab in being a digitally-native, condition-focused oral care brand, though geographically focused on North America.
• CURAPROX: Premium Swiss toothbrush brand emphasizing ultra-fine bristles and gum care — comparable to Denti Lab's Soft micro-bristle and Implant U-shaped variants in the sensitive-gum and specialty-cleaning niches, primarily cross-border e-commerce in Korea.

Direct peers

• GABA (가바): Korean sensitive-teeth toothpaste brand positioned around clinical/dental endorsement and nighttime protection — overlaps with Denti Lab's Reinforce nighttime high-fluoride anticavity narrative.
• Median (메디안): Korean dental-care brand selling toothpaste and toothbrushes targeted at specific oral conditions (tooth sensitivity, gum health) — directly comparable in product mix, Korean DTC positioning, and condition-based segmentation to Denti Lab.
• Perioe (페리오): Korean oral care brand (owned by LG Household & Health Care) focused on gum health and sensitivity — directly competes with Dentilabo's low-irritation, gum-care positioning within the same South Korean consumer base.
• 2080 (이공이공): Iconic Korean toothpaste brand by LG Household & Health Care offering specialized SKUs for different oral conditions (sensitive, gum care, whitening) — competes head-to-head with Dentilabo's day/night and condition-specific value proposition.

Broad incumbents

• Aekyung (AK) Oral Care: Major Korean CPG (Aekyung Group) with a broad oral care portfolio including toothpaste, toothbrush, and mouthwash — competes across the same sensitive/gum-care categories but with significantly greater scale and distribution.
• Oral-B (P&G Korea): Global toothbrush and toothpaste brand with deep retail presence and dental-professional endorsements — competes with Dentilabo on manual toothbrushes and toothpaste, with vastly larger distribution and clinician credibility.
• Colgate-Palmolive (Korea): Global oral care incumbent present in South Korea with sensitivity (Colgate Sensitive Pro-Relief) and gum-health lines — competes broadly with Dentilabo's specialty positioning and dwarfs it on marketing and shelf access.

Others

• Cafe24: Korean e-commerce platform provider hosting dentilabo.com — relevant adjacent/enabling counterpart rather than a competitor; supports Denti Lab's DTC operations and is structurally important to its current go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denti Lab