What Global Safe does

Global Safe Insurance Broker S.r.l. is an Italian insurance brokerage firm operating exclusively in the automotive sector, distributing vehicle insurance products through a network of authorized car and motorcycle dealerships. Founded in 2006 and registered with IVASS (Istituto per la vigilanza sulle assicurazioni) on July 21, 2008 under RUI number B000269892 (Section B), the company is a wholly-owned subsidiary of Aon S.p.A., the Italian branch of the global broker Aon plc. Global Safe operates under Aon's regulatory framework while retaining operational autonomy and localized focus on the Italian market, with a registered office in Bologna and operational offices in Livorno and Turin. The business serves two intertwined customer segments: affiliated dealers (who gain an additional revenue stream at point of vehicle sale) and end consumers (who obtain vehicle protection at the dealership without a separate insurance shopping process).

The company's core technology is E-Glob@l, a proprietary cloud-based dealer management platform that supports real-time quote generation, automated policy documentation, performance dashboards, and back-office integration. The platform is maintained internally to remain compliant with IVASS regulatory changes. Global Academy complements the technology with a free training program for dealer sales staff, delivered through Standard and Advanced modules covering sales techniques, objection handling, and persuasive communication. The product portfolio centers on CVT (Corpi Veicoli Terrestri) vehicle damage insurance, augmented by branded add-ons: Polizza Gap for depreciation protection, Tutela Guida combining legal protection and driver accident coverage, and Pick Up for roadside assistance, on-site repair, and replacement vehicle services. Internal services—Ufficio Sinistri (claims management), Specialist personnel embedded with dealer sales teams, Gestione Rinnovi (renewal management), and Back Office Support—complete the dealer-facing offering.

Global Safe operates a B2B2C distribution model with no direct-to-consumer sales; the company equips and supports dealers to intermediate insurance at the point of vehicle purchase. Scale metrics disclosed include 250+ affiliated dealers, 60,000+ insured vehicles in circulation, and approximately 20,000 policies intermediated annually. Revenue is generated through brokerage commissions on policies arranged with a panel of insurance carriers accessed via Aon, structured as a transaction-fee model. End-to-end integration—from quote through claims closure—positions Global Safe as an integrated white-label insurance layer for the Italian automotive retail channel.

Name

Global Safe

Legal name

Global Safe Insurance Broker S.r.l.

Website

https://globalsafe.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Safe Insurance Broker is an Italian automotive insurance brokerage distributing CVT and ancillary vehicle coverage exclusively through 250+ affiliated car and motorcycle dealers, operating as a wholly-owned subsidiary of Aon S.p.A.

Ownership category

akta.pro rank

Product category

Vehicle Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

akta.pro secondary industries

GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC), Commercial Auto & Fleet Liability Insurance (Primary) (TLABANAA), Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Vehicle insurance brokerage
• Automotive insurance services
• Insurance intermediation
• Dealer network insurance
• Risk management brokerage

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Global Safe acts as an insurance broker (brokeraggio assicurativo) for the Aon Group, earning commissions on insurance policies intermediated through its dealer network. The company arranges CVT (Corpi Veicoli Terrestri) and ancillary insurance products for vehicles, with revenue generated from commissions paid by insurance companies on each policy sold through affiliated dealers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Global Safe is an Italian insurance brokerage that intermediates vehicle (CVT - Corpi Veicoli Terrestri) and ancillary insurance products through a network of 250+ authorized car and motorcycle dealers on behalf of the Aon Group. The company bundles this intermediation with proprietary dealer software (E-Glob@l), free sales training (Global Academy), internal claims management, and back-office support, providing dealers with an integrated, white-label insurance solution at the point of vehicle sale.

Product overview

Global Safe Insurance Broker is an insurance brokerage firm operating as part of the Aon Group, specializing in vehicle insurance products for the Italian automotive market. The core offering revolves around CVT (Corpi Veicoli Terrestri) insurance policies for cars and motorcycles, which are distributed through a network of authorized dealers. The product ecosystem includes the proprietary E-Glob@l management software platform for dealers, the Global Academy training program, and a range of insurance products (Polizza Gap, Tutela Guida, Pick Up) and support services (Ufficio Sinistri claims management, Gestione Rinnovi renewals, Specialist personnel, and Back Office support). Dealers access the system via E-Glob@l, receive training through Global Academy, and benefit from internal claims handling and renewal management services.

Differentiator

Problem solved

Functional benefit

Brands

• E-Glob@l: Proprietary management software platform developed by Global Safe for authorized dealers to manage insurance policies, quotes, and performance. Also referred to as E-Glob@l or E-Glob@al.
• Global Academy
• Tutela Guida
• Pick Up

Products and services

• Global Safe Insurance Brokerage Service

Quantifiable outcome

• Dealer network of 250+ authorized partners
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Aon S.p.A.coreStrategic or Co-development PartnerGlobal Safe Insurance Broker S.r.l. is a wholly-owned subsidiary of Aon S.p.A., the Italian branch of Aon plc—a global leader in risk consulting and insurance/reinsurance brokerage. Aon is described as the first company in Italy and worldwide in risk management and insurance/reinsurance intermediation. Global Safe operates under Aon's authorization and regulatory framework, leveraging Aon's relationships with insurance companies and global expertise while maintaining operational autonomy in the Italian automotive insurance market.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CarGarantie: Germany-based provider of warranty and insurance solutions distributed through automotive dealerships across Europe, offering GAP, warranty, and ancillary protection products. Closely comparable in product mix and dealer-distribution model.
• Real Garant: Specialist automotive warranty and insurance provider that distributes protection products through European car dealerships, with a comparable model of intermediating dealer-channel insurance products. Highly comparable to Global Safe's dealer-distributed vehicle protection offerings.
• MAPFRE Warranty: Global automotive warranty and protection product provider that partners with car manufacturers and dealers to distribute extended warranty and insurance products. Comparable to Global Safe in vehicle protection focus and dealer channel reliance.
• Safe-Guard Products International: Provider of F&I (Finance & Insurance) products for automotive dealerships, including vehicle service contracts, GAP, and ancillary protection. Directly comparable to Global Safe's dealer-distributed protection product portfolio.

Broad incumbents

• Allianz Italia: Major Italian insurance carrier with broad motor and P&C offerings. Relevant as an Italian insurance market incumbent that competes for the same end-customers Global Safe serves, but via different distribution.
• Assurant: Large global provider of vehicle protection products, including extended service contracts, GAP, and connected-living insurance. Overlaps with Global Safe on vehicle protection but operates at much broader scale and across multiple geographies.
• Generali Italia: One of Italy's largest insurance carriers with broad personal and commercial auto lines. Comparable as a competitor in the Italian vehicle insurance market, but operates as an underwriter/carrier rather than a dealer-channel broker.
• UnipolSai Assicurazioni: Leading Italian insurance carrier with significant auto insurance market share. Overlaps with Global Safe on personal auto and ancillary products, but distributes through traditional agency channels rather than automotive dealers.

Emerging players

• Prima Assicurazioni: Italy-focused digital auto insurance carrier using telematics and direct channels. A disruptive emerging player that competes for the same end-customers via a non-dealer, technology-led distribution model.
• Verti Assicurazioni: Italian direct-to-consumer insurer (MAPFRE-owned) that bypasses traditional intermediaries. Represents an emerging competitive threat to dealer-distributed insurance models like Global Safe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/globalsafeinsurancebroker
• LinkedInlinkedin.com/company/global-safe-insurance-broker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Safe