LovinAway

What LovinAway does

LovinAway is a privately-held US travel agency, operated as a DBA under Eugenio Corp. and founded in 2014, that specializes in destination weddings, honeymoons, romantic getaways, vow renewals, bachelor/bachelorette trips, earlymoons, and elopements. The company serves primarily US-based couples planning events at all-inclusive beach resorts in Mexico, the Caribbean, and Central America, with coverage extending across Yucatan Peninsula (Cancun, Riviera Maya, Tulum, Playa del Carmen), Los Cabos, Puerto Vallarta, Jamaica, Dominican Republic, the Bahamas, the Southern Caribbean (Saint Lucia, Aruba, Barbados, Curaçao, Grenada, Antigua), and Costa Rica. The firm employs 51-100 people, maintains no mobile app, no public API, and no proprietary booking engine; delivery is human-advice driven through named travel experts who consult via phone, email, and text and manage everything from flight booking and room blocks to on-site ceremony coordination. The website features an interactive multi-step Vacation Planner tool with budget tiers (Economy, Premium, Luxury, VIP) and group-size segmentation (1-24 up to 100+ guests).

The core product set spans wedding planning services (Beach, Catholic, Legal, LGBTQ+, South Asian, Symbolic, Vow Renewals), honeymoon and romantic getaway booking, and group room-block management via a "Room Block vs Flex Group" model. LovinAway monetizes through commissions paid by partner resorts on bookings routed through the agency, then passes that commission back to the customer in the form of free planning services and a price-matching guarantee rather than charging direct fees. A tiered Wedding Rebate Program overlays this model, offering $750-$3,000 in customer credits based on room block size at select partner resorts. The partner ecosystem is the company's primary commercial asset, encompassing 100+ all-inclusive properties across 10+ branded chains including Sandals, Secrets, Dreams, Hard Rock, Hyatt Ziva, Royalton, Zoetry, Couples Resorts, Grand Velas, and Palafitos Overwater Bungalows.

The go-to-market motion is direct-to-consumer, with the website as the primary acquisition surface and travel expert consultation (inside sales) as the conversion and fulfillment channel. Marketing is content-led: SEO-optimized destination guides, blog articles, real-wedding spotlights, and destination/resort photography form the top- and mid-funnel content engine, with promotional rebates and partner offers serving the bottom of funnel. The company is privately held with no disclosed institutional investors, external funding rounds, M&A activity, or parent-company relationship, and is organized under its corporate parent Eugenio Corp. in the United States.

Name

LovinAway

Legal name

Eugenio Corp. D.B.A LovinAway

Website

https://lovinaway.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

LovinAway is a US-based direct-to-consumer travel agency that plans destination weddings, honeymoons, vow renewals, and romantic getaways at all-inclusive resorts across Mexico, the Caribbean, and Central America, earning revenue through partner-resort commissions.

Ownership category

akta.pro rank

Product category

Travel Agency Services — Destination Weddings & Honeymoons

NAICS

Tour Operators (56152)

akta.pro primary industry

Honeymoon & Romance Travel Agencies (THAKAFAC)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Destination Wedding & Honeymoon All-Inclusive Resorts (THAGAKAJ), Luxury All-Inclusive Resorts (THAGAKAC), Adults-Only All-Inclusive Resorts (THAGAKAB)

Keywords

• Destination wedding planning
• Honeymoon travel agency
• All-inclusive resort bookings
• Romantic getaway services
• Group travel coordination

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: LovinAway earns commissions from partner resorts and hotels for bookings made through their agency. The company passes these commissions to customers as savings, offering their service with no extra fees on most trips. This commission-based model allows them to provide free planning services while earning revenue from the resorts they recommend and book.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LovinAway is a direct-to-consumer travel agency that plans and books destination weddings, honeymoons, vow renewals, romantic getaways, and related group travel. The company consults with couples and groups, then arranges resort stays, flights, room blocks, and on-site logistics through a network of 100+ partner all-inclusive resorts across Mexico, the Caribbean, and Central America. Services are delivered by dedicated travel experts at no additional cost to customers, with revenue earned from commissions paid by partner resorts.

Product overview

LovinAway is a travel agency specializing in destination weddings, honeymoons, and romantic getaways worldwide. The company operates as a service-based platform offering wedding planning, resort bookings, and travel arrangements through a network of partner resorts in Mexico, the Caribbean, and beyond. Core offerings include Destination Weddings, Honeymoons, Vow Renewals, and Romantic Getaways, supported by a vacation planning tool and group booking management system. The company also provides promotional programs such as wedding rebates of up to $3,000 based on room block size. Services are delivered through travel experts rather than a self-service software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Destination Weddings Full-service destination wedding planning including venue selection, ceremony and reception coordination, guest travel arrangements, and group booking management for weddings at all-inclusive resort destinations worldwide.
• Honeymoons Honeymoon planning services including resort booking, travel arrangements, and romantic getaway experiences at tropical all-inclusive destinations.
• Vow Renewals Vow renewal ceremony planning services at destination resorts, including venue arrangements and celebration coordination.
• Romantic Getaways Romantic escape planning for couples, including couple-focused resort accommodations and travel arrangements.
• Bachelorette & Bachelor Trips Group travel planning for pre-wedding bachelorette and bachelor celebration trips at destination locations.
• Earlymoons Pre-wedding travel experiences for couples planning ahead of their wedding date.
• Elopement Trips Small-scale destination elopement planning services at beach venues, chapels, or garden settings.
• Resort Booking Services Partner resort booking services featuring all-inclusive and adults-only resort options across Mexico, the Caribbean, and other destinations.
• Wedding Rebate Program Wedding rebate promotion offering up to $3,000 in credits based on room block size at select partner resorts, with tiered rebates from $750 to $3,000 depending on group size.

Quantifiable outcome

• Destination weddings for approximately 60 guests with ceremony and reception can be under $5,000 total cost
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Grand Velas ResortscoreChannel Partner/ Reseller/ DistributorGrand Velas Riviera Nayarit and Grand Velas Riviera Maya are featured as premium partner resorts. LovinAway sells vacation packages and wedding services at these luxury all-inclusive properties, earning commissions on bookings while providing customers access to these venues.
• Couples Resorts (Jamaica)coreChannel Partner/ Reseller/ DistributorCouples Negril, Couples San Souci, Couples Swept Away, and Couples Tower Isle are featured partner resorts. Special promotional offers include free rooms (every 6th or 11th room free based on travel period) for groups booking through LovinAway.
• Sandals ResortscoreChannel Partner/ Reseller/ DistributorMultiple Sandals properties including Sandals Montego Bay, Sandals Grande Antigua, Sandals Grenada, Sandals Royal Bahamian, and others are featured. LovinAway offers promotional wedding rebates for bookings at these resorts.
• Secrets Resorts & SpascoreChannel Partner/ Reseller/ DistributorSecrets brand resorts including Secrets Akumal Riviera Maya, Secrets Moxché Playa del Carmen, Secrets Papagayo Costa Rica, and others are partner properties available through LovinAway bookings.
• Dreams Resorts & SpascoreChannel Partner/ Reseller/ DistributorDreams brand properties including Dreams Playa Mujeres Golf & Spa Resort, Dreams Vista Cancun, Dreams Curaçao, and others are featured partner resorts.
• Hard Rock HotelsminorChannel Partner/ Reseller/ DistributorHard Rock Hotel properties in Cancun, Riviera Maya, Punta Cana, Los Cabos, and Vallarta are featured partner resorts available through LovinAway bookings.
• Hyatt Ziva ResortsminorChannel Partner/ Reseller/ DistributorHyatt Ziva Cancun and Hyatt Ziva Rose Hall are featured partner properties for romantic getaways and destination weddings.
• Royalton ResortsminorChannel Partner/ Reseller/ DistributorRoyalton Antigua, Royalton Chic Antigua, Royalton Grenada, and Royalton Saint Lucia are featured Caribbean partner properties.
• Zoetry Wellness & Spa ResortsminorChannel Partner/ Reseller/ DistributorZoetry Montego Bay, Zoetry Curaçao, Zoetry Casa del Mar Los Cabos, and other Zoetry boutique luxury properties are featured partners offering intimate experiences.
• Palafitos Overwater BungalowsminorChannel Partner/ Reseller/ DistributorPalafitos Overwater Bungalows at El Dorado Maroma is a featured unique partner property offering overwater accommodations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Destify: Destify is a destination wedding planning platform that books resort weddings and honeymoons through a partner-resort network, overlapping LovinAway's core service offering of coordinated all-inclusive wedding and travel bookings.
• Wedaways: Wedaways is a specialty travel agency focused on destination weddings, honeymoons, and group travel bookings with resort partners — directly competing with LovinAway in the same niche customer segment with the same commission-based intermediary model.
• Destination Weddings: DestinationWeddings.com is a long-standing specialty travel agency focused on destination weddings and honeymoons, with a comparable resort-partner and travel-expert-led service model targeting the same couple customer.
• TropicalWeddings.com: TropicalWeddings.com is a destination wedding travel agency specializing in Caribbean and Mexico all-inclusive resort weddings, with a similar expert-led booking model and resort-partner network.
• BeAllInclusive: BeAllInclusive is an all-inclusive resort booking agency with destination wedding planning services, competing with LovinAway for couple bookings across Mexico, Caribbean, and Central America all-inclusive properties.

Broad incumbents

• Booking.com: Booking.com is a global OTA that lists all-inclusive resorts LovinAway books and increasingly offers destination-relevant packages. While not wedding-specialized, it competes for the same resort-booking wallet and direct-listing visibility.
• Zola: Zola is a wedding planning and registry platform with expanding travel/honeymoon registry features, representing an adjacent incumbent that could extend into LovinAway's wedding-travel booking category over time.
• The Knot: The Knot is a broad wedding planning platform with marketplace integrations including honeymoon and travel booking, offering adjacent functionality to LovinAway's customer base across the full wedding planning journey.
• Expedia: Expedia is a global OTA offering hotel, flight, and package bookings across LovinAway's destination footprint. Its bundled vacation packages and rewards programs compete for the same couple-traveler booking intent.
• Sandals Resorts: Sandals is a leading luxury all-inclusive resort brand and one of LovinAway's key partners (multiple properties featured). It is comparable as both a partner and a competitive threat — Sandals operates its own dedicated wedding planning team and direct booking channel that competes for the same end-customer booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lovinaway
• Facebookfacebook.com/lovinaway
• LinkedInlinkedin.com/company/lovinaway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LovinAway