What The Longe Practice LP does

The Longe Practice LP, operating as TLP Advisory, is a global venture law practice founded in 2014 that provides legal and advisory services to startups, founders, creatives, and investors in the technology, media, creative, and emerging business sectors. The firm serves early-stage technology companies through scale-up fintech and healthtech businesses, alongside writers, musicians, artists, producers, studios, angel investors, venture capitalists, and Development Finance Institutions. With offices in Lagos (Nigeria), London (United Kingdom), and New York (United States), TLP positions itself as a multi-jurisdictional legal partner within the African and broader global venture ecosystem.

TLP Advisory operates through five integrated practice areas: Legal Advisory (tailored advice for business formation, growth, and scaling), Intellectual Property (protection, exploitation, and enforcement of IP rights), Investment Support (financing advisory for both providers and recipients of capital), Business Concierge (market entry advisory and consultation in collaboration with partner firms), and Legal Technology (solutions supporting the intersection of entrepreneurship, IP, and technology). The firm also publishes the Nigerian Venture Ecosystem Report, a periodic analysis of Nigeria's startup landscape, with its 2024 edition celebrating ten years of the firm's involvement in the ecosystem. The underlying technology is professional legal expertise rather than proprietary software platforms; no API, SDK, or mobile app is indicated in the disclosures.

The firm operates as a professional services consultancy with a consultation-based sales motion: prospective clients schedule consultations, the firm diagnoses needs, and recommends service packages for selection and onboarding into the 'TLP community'. Revenue mechanics are based on project-based and retainer legal advisory fees, though pricing is not publicly disclosed. Co-founders Funkola Odeleye (Corporate/Commercial Lead) and Odunoluwa Longe (Lead Counsel) lead the practice, supported by a team of 1-10 employees. Marketing is anchored on thought leadership through the venturelaw.blog platform and the periodic Ecosystem Report, with named client testimonials from Kola Aina (Ventures Platform Hub), Nichole Yembra (Chrysalis Capital), and Folake Owodunni (Emergency Response Africa) serving as mid-funnel credibility assets. The firm is privately held with no parent company, external investment, or subsidiary structure disclosed.

Name

The Longe Practice LP

Legal name

The Longe Practice LP

Website

https://thelongepractice.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TLP Advisory is a venture law practice founded in 2014 serving founders, creatives, and investors in technology, media, and emerging business sectors. Operating from Lagos, London, and New York, it delivers legal advisory, IP, investment support, business concierge, and legal technology services.

Ownership category

akta.pro rank

Product category

Venture Legal Services

NAICS

Legal Services (5411), Management Consulting Services (54161)

SIC

Services-Legal Services (8111), Services-Management Consulting Services (8742)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Venture law practice
• Legal advisory services
• Intellectual property law
• Startup legal services
• Investment support services

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Legal Advisory Services: Provides tailored and specialised legal advice to help clients start, grow and scale their businesses through various practice focus areas including legal advisory, intellectual property, investment support, business concierge, and legal technology services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TLP Advisory is a global venture law practice that provides tailored and specialised legal advice to help clients start, grow and scale their businesses. The core offering consists of five integrated service lines (Legal Advisory, Intellectual Property, Investment Support, Business Concierge and Legal Technology) delivered by lawyers based in Lagos, London and New York to founders, creatives and investors in the technology, media, creative and emerging business sectors.

Product overview

TLP Advisory operates as a global law practice offering a portfolio of interconnected legal and advisory services designed to support the full lifecycle of innovative ventures. The core offering consists of five integrated service lines: Legal Advisory (tailored legal advice for business formation, growth and scaling), Intellectual Property (protection, exploitation and enforcement of IP rights), Investment Support (financing advisory for investors and recipients), Business Concierge (market entry and strategic advisory), and Legal Technology (legal tech solutions). Together with the periodic Nigerian Venture Ecosystem Report publication, these services form a unified practice focused on the technology, media, creative and emerging business sectors, serving clients across Lagos, London and New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Legal Advisory Tailored and specialised legal advice to help clients start, grow and scale their businesses, delivered by lawyers in Lagos, London and New York to the technology, media, creative and emerging business sectors.
• Intellectual Property Services to help clients realise and increase the value of their ideas and business by protecting, exploiting and enforcing their intellectual property rights.
• Investment Support Advisory and support services on financing of businesses and ventures, serving both those providing finance and those receiving finance, including angel investors, venture capitalists and DFIs.
• Business Concierge Market entry advisory, consultation and support services, provided alone or in collaboration with experienced partners, serving early-stage tech companies through to scale-up fintech and healthtech companies.
• Legal Technology Legal technology services supporting the intersection between entrepreneurship, intellectual property and technology for creatives, founders and their funders.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Dentons: Global law firm with established Africa presence and a tech/venture practice. Competes for cross-border Africa-anchored venture mandates where TLP also plays, but at significantly larger scale.
• Bowmans: Major African law firm with offices across multiple African countries. Competes with TLP for venture and tech mandates but offers a much broader full-service platform with deeper benches.
• ALN (Africa Legal Network): Alliance of leading African law firms providing cross-border legal services. Overlaps with TLP on multi-jurisdictional African venture and corporate work but represents the broader incumbent model.

Direct peers

• Banwo & Ighodalo: Top-tier Nigerian law firm with established corporate, finance, and technology practices. Serves many of the same startup and investor clients as TLP and represents the kind of full-service incumbent TLP competes against in the venture ecosystem.
• Udo Udoma & Belo-Osagie: Long-established Nigerian law firm with deep corporate, finance, and technology expertise. Competes with TLP for venture and tech-related mandates in Nigeria, particularly larger transactions.
• ÆLEX: Pan-African law firm with a strong presence across Anglophone Africa including Nigeria. Competes with TLP for cross-border venture and tech mandates, with comparable multi-jurisdictional reach.
• Templars: One of Nigeria's leading full-service law firms with a strong corporate, technology, and venture capital practice. Templars competes directly with TLP for tech startup and VC mandates in Nigeria but operates at a much larger scale.

Others

• Spoor & Fisher: Specialist IP law firm based in South Africa. Compares to TLP's intellectual property practice line but operates from a different geography and as a specialist IP-only firm rather than a multi-service venture practice.

Emerging players

• Pavestones Legal: Africa-focused boutique law firm serving startups and investors across multiple African jurisdictions. Highly comparable to TLP in niche focus, size, and target clientele, making it one of the closest emerging competitors.

Regional players

• Webber Wentzel: Leading South African law firm with a strong technology, media, and telecommunications practice. Comparable to TLP in tech/startup focus but primarily serves the South African market rather than West Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/longepractice
• LinkedInlinkedin.com/company/the-longe-practice-lp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Longe Practice LP