Mobistyle

What Mobistyle does

Mobistyle (legal entity: ООО ПТК "ТЕКС-Премьер") is a privately held Moscow-based advertising and souvenir production company that operates an integrated office-and-production facility at 2ya Mytishchinskaya Street (between Rizhskaya and Alekseyevskaya metro stations) for the design, sewing, and decoration of uniforms, insignia, and branded textiles. Founded in 2006, the company specializes in custom machine embroidery on technically demanding substrates — including fur (pile up to 2 cm), natural and artificial leather (dermatin, vinyl leather), terry cloth, felt, valenki, Alcantara, and velvet — using industrial embroidery equipment alongside silk-screen printing, thermotransfer, plotter/plotter-cutting, flex printing, and rhinestone/sequin application technologies. Its regulated product line includes embroidered chevrons, rank insignia, and name patches compliant with Russian Ministry of Defense Order #300 of June 22, 2015, as well as insignia for the MVD, MChS (Ministry of Emergency Situations), and private security companies (CHOP/CHOO).

The company runs a direct-to-consumer / direct-sales model: orders are placed via the website (mobistyle.ru), phone, or email ([email protected]), with a 1,000 RUB minimum order value and optional 1–2 day rush execution at 50–100% surcharge. Pricing follows a per-1,000-stitches unit model (3–4 RUB on fabric cuts, 4.35–4.85 RUB on finished products, with volume discounts at 500+ units) and per-piece pricing for name patches (300–350 RUB) and terry towels (186–598 RUB depending on size and quantity tier). Standard turnaround is 4–5 days for ~100-unit orders including sample development. Customer segments span government and military (Ministry of Defense, MVD, MChS) as the primary vertical, with secondary lines in private security, corporate branded uniforms and promotional merchandise, sports clubs (including martial arts and equestrian), and individual gift buyers.

Mobistyle's go-to-market is heavily relationship-driven: it relies on website-driven lead capture, multiple phone lines, and inbound email order submission, with no third-party distribution or international footprint. The firm carries no external institutional investment, no subsidiaries, and no public reporting — its scale is consistent with an SME in the 11–50 employee range operating exclusively in the Russian domestic market. Recent observable signals include active recruitment for industrial embroidery programmers, mechanics, and operators, alongside product-line extensions into wholesale terry towels and personalized monogram/B2C gift embroidery.

Name

Mobistyle

Legal name

ООО ПТК "ТЕКС-Премьер"

Website

https://mobistyle.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobistyle is a privately held Moscow-based custom embroidery and textile-decoration company that produces regulation-compliant military and government insignia (Ministry of Defense, MVD, MChS), branded corporate uniforms and promotional merchandise, and personalized monogram gifts, serving government, corporate, security, sports, and retail customers from a single integrated office-and-production facility.

Ownership category

akta.pro rank

Product category

Custom Embroidery and Sewing Services

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Narrow Fabric Mills and Schiffli Machine Embroidery (31322)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

akta.pro secondary industries

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

Keywords

• Custom embroidery services
• Military uniform insignia
• Promotional textile products
• Custom sewing services
• Branded souvenir production

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom machine embroidery: One-time custom embroidery orders on customer-provided or company-provided items. Pricing based on number of stitches and quantity. Minimum order 1000 rubles.
2. Military and government insignia: Production and sale of embroidered chevrons, patches, name tags for Ministry of Defense, MVD, Ministry of Emergency Situations, and other government agencies. Includes standard-compliant products and custom designs.
3. Custom sewing and logo application: Custom sewing of uniforms, textile products, bags, accessories, headwear, and gift packaging. Wide range of application technologies including embroidery, silk-screen printing, thermotransfer, flex printing.
4. Promotional products: Production and sale of branded promotional products including fleece blankets, terry towels, pillows, caps, bags, and gift packaging.
5. Terry towels wholesale: European-quality terry towels (500 g/m2, 100% cotton) sold wholesale in bulk quantities at tiered pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mobistyle runs an in-house industrial sewing and embroidery production facility in Moscow that produces custom embroidered goods on demand. Its core output consists of regulation-compliant military and security uniforms insignia (chevrons, name patches, rank tags for Ministry of Defense, MVD, MChS), branded promotional textiles (towels, fleece blankets, pillows, caps, bags), and personalized gifts featuring monograms and corporate emblems, with embroidery offered from a minimum of 1 unit up to bulk wholesale at tiered per-1,000-stitch pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom machine embroidery service On-demand machine embroidery on customer-supplied or company-supplied items (fabric cuts, finished products, accessories) priced per 1,000 stitches with volume discounts and a 1,000-ruble minimum order; standard 4-5 day turnaround with 1-2 day rush available.
• Military and government insignia (chevrons, name patches, rank tags) Embroidered uniform insignia produced in compliance with Ministry of Defense order #300 of 22.06.15, MVD and MChS specifications, available on Velcro hook-and-loop or for sew-on application; covered standard products in stock and custom designs to specification.
• Custom sewing and tailoring service Bespoke sewing of uniforms, textile products, bags, accessories, headwear and gift packaging with logo application via embroidery, silk-screen printing, thermotransfer or flex printing.
• Personalized name and monogram patches Custom-embroidered individual name patches, monograms, initials and personal emblems in silk thread from 300 rubles per piece, with metallic gold/silver thread options from 350 rubles per piece, suitable for uniforms and personal accessories.
• Wholesale terry towels (50x100, 70x140, 100x150 cm) European-quality 500 g/m² 100% cotton terry towels sold wholesale in bulk quantities at tiered pricing; sizes 50x100, 70x140 and 100x150 cm with embroidered customization available.
• Branded promotional textile products Production and sale of branded promotional merchandise including embroidered fleece blankets, terry towels, pillows, caps, bags, and gift packaging for corporate clients.
• Personalized embroidery gifts (monograms, crests, decorative items) Design and embroidery of monograms, family crests, decorative embroidery on personal items and gifts using silk, gold and silver threads or rhinestones; minimum order 1 piece.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Фабрика Футболки (Fabrica Futbolki): Russian custom apparel manufacturer offering screen printing, embroidery, and sewing services to corporate and individual customers. Comparable as a small-batch cut-and-sew and embroidery operation serving the Russian promotional merchandise market.
• Printdesign: Russian custom printing and embroidery shop specializing in corporate branding, workwear, and promotional textiles. Comparable as a small-to-mid-scale Russian embroidery service with overlapping decoration technology and customer segments.
• БиZON (Bizon-Print): One of the largest Russian custom printing and embroidery service companies, offering B2B and B2C apparel decoration, corporate uniforms, and promotional products across multiple Russian cities. Directly comparable as a Russian embroidery/cut-and-sew service provider serving overlapping corporate and government clients.
• Atextil: Moscow-based custom textile printing and embroidery service for corporate clients, offering branded apparel, workwear, and promotional merchandise. Comparable as a regional embroidery service provider targeting the same corporate and SMB customer base.
• Всемаики (Vsemayki): Major Russian online platform for custom-printed and embroidered apparel, corporate merchandise, and promotional products. Directly comparable as a Russian DTC and B2B embroidery/printing service operator with similar technology stack (DTG, embroidery, DTF) and customer overlap.

Emerging players

• Ricoma: Global manufacturer and retailer of multi-head industrial embroidery machines targeted at small-to-mid-sized embroidery businesses. Comparable as an enabling equipment provider to small-batch embroidery services like Mobistyle, often bundled with training, software, and consumables.
• Sticker Mule: US-based custom-printing platform (stickers, labels, apparel, packaging) operating an online-only DTC model for promotional merchandise. Comparable as a digitally native custom-merchandise service competing for the same end-customer wallet (corporate branding, promotional products) but with a different geographic footprint.

Broad incumbents

• GroupeSTAHL (Stahls'): Global leader in heat-transfer apparel decoration equipment, materials, and supplies, serving custom apparel decorators worldwide. Comparable as an established incumbent in the apparel decoration services value chain, providing the technology and consumables used by embroiderers like Mobistyle.
• Coats Group: World's largest industrial thread and textile components manufacturer, serving apparel, footwear, and embroidery operations globally. Comparable as a broad incumbent supplying the inputs and serving the same end-customer verticals (military, workwear, promotional apparel) as Mobistyle.
• Madeira: Global manufacturer of embroidery thread, stabilizers, and supplies serving industrial embroidery operations. Comparable as a key supplier into the same embroidery-services value chain that Mobistyle operates in, with deep visibility into customer operations globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobistyle
• LinkedInlinkedin.com/company/mobistyle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobistyle