Ausdrain

What Ausdrain does

Ausdrain is an Australian manufacturer of drainage cell products and modular underground stormwater tanks, founded in 1998 and headquartered in Minto, NSW. The company's proprietary product line centres on HexCell drainage cells (30mm and 50mm variants), Walldrain vertical panels, and the EnviroModule2 modular underground tank system offered in Standard, Extra, and Heavy Duty configurations. All proprietary products are manufactured locally in Sydney from Reprolene™, a 100% recycled post-industrial polypropylene material sourced from parent company Holloway Group, which processes over 200,000kgs monthly. Complementary offerings include the FlushMax inspection and cleaning system, EnviroSump filtration units, and distributed third-party brands such as GEOHEX soil stabilisation grids and Dorken Delta drainage sheets.

The company operates a sales-led, project-based go-to-market model. Customers contact a Technical Sales team (1300 287 372) or submit website quote requests to scope project requirements; pricing is quote-based and project-specific rather than published. Products are sold across four customer segments — residential, commercial, civil/infrastructure, and landscaping — covering applications including rainwater harvesting, on-site detention, infiltration, septic leach drainage, bioremediation, and surface stabilisation. Customers are predominantly Australian, with selected overseas project supply. Ausdrain became a subsidiary of Holloway Group in 2020, which provides national customer service, technical sales, and marketing infrastructure while the company retains focus on stormwater management solutions. Distribution relies on direct sales with supplementary digital channels including downloadable technical brochures, YouTube installation videos, and project case studies.

Name

Ausdrain

Legal name

Ausdrain

Website

https://ausdrain.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Ausdrain is an Australian manufacturer of drainage cells and modular underground stormwater tanks, serving residential, commercial, civil, and landscaping customers across Australia and selected overseas markets. Since 1998, it has produced proprietary recycled-polypropylene products locally in Sydney as a Holloway Group subsidiary.

Ownership category

akta.pro rank

Product category

Stormwater Management Products

NAICS

Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612), Water Supply and Irrigation Systems (22131)

SIC

Miscellaneous Plastics Products (3080), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Stormwater Drainage & Culvert Systems (IMANADAH)

akta.pro secondary industries

Water & Sewer Pipe & Fittings (PVC/HDPE/PP) (IMANADAA), Water Storage & Delivery Infrastructure (Tanks, Reservoir Liners, Bladders) (AFABAHAK), French Drains & Yard Drainage Systems (Install/Clean/Repair) (HSAIAKAH)

Keywords

• Drainage cell products
• Stormwater management
• Underground water tanks
• Rainwater harvesting
• Modular drainage systems

Headquarters

HQ city

Minto

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Stormwater Product Sales: Ausdrain generates revenue through the manufacture and distribution of modular stormwater management products including drainage cells, underground tanks, filtration units, and surface stabilization solutions. Products are sold directly to customers for use in construction, landscaping, and civil engineering projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ausdrain manufactures and distributes modular drainage cell products (HexCell in 30mm and 50mm variants, Walldrain panels) and modular underground water tanks (EnviroModule2 in Standard Duty, Extra Duty, and Heavy Duty configurations) for stormwater management, rainwater harvesting, on-site detention, infiltration, septic leach drainage, and bio-remediation. The company also supplies complementary filtration (EnviroSump), inspection and maintenance (FlushMax), and surface stabilisation (GEOHEX) products, alongside distributed drainage sheet lines. All proprietary products are manufactured in Sydney from Reprolene™ recycled polypropylene.

Product overview

Ausdrain offers a modular stormwater management product portfolio consisting of proprietary drainage cell products (HexCell in 30mm and 50mm variants, Walldrain panels), EnviroModule2 underground tank modules (available in Standard Duty, Extra Duty, and Heavy Duty configurations for different traffic load requirements), and complementary accessories (FlushMax inspection/cleaning system, EnviroSump filtration unit, Geotextile Fabric, Corflute Protection Board). The company also distributes third-party products including GEOHEX soil erosion control system and Dorken Delta drainage sheets. All proprietary products are manufactured in Sydney, Australia using Reprolene, a 100% recycled polypropylene material. Products serve residential, commercial, civil, and landscaping applications including rainwater harvesting, onsite detention, infiltration, septic leach drainage, bio-remediation, and surface stabilization.

Differentiator

Problem solved

Functional benefit

Brands

• EnviroModule™2: Modular underground tank system for rainwater harvesting and stormwater management
• HexCell
• Walldrain™
• FlushMax™
• EnviroSump
• Reprolene™
• GEOHEX™

Products and services

• 30mm HexCell Drainage Cell Standard duty drainage cell creating a permanent non-clogging void between concrete slabs and soil profiles for horizontal drainage applications such as roof gardens, planter boxes, and podium landscaped areas; rated at 70 tonnes/sqm compressive strength and reducing weight by 98% versus gravel systems.
• 50mm HexCell Drainage Cell Extreme duty drainage cell offering higher compressive strength than the 30mm variant, with a unique dovetail clipping system allowing multi-directional installation and anti-slip nodules to promote layer stability; intended for applications requiring higher load tolerance.
• 30mm Walldrain Panel Rigid, high compressive strength drainage panel pre-wrapped with filter fabric for basement and retaining wall vertical drainage; available in 1100mm x 1100mm and 550mm x 1100mm sizes with 80 tonnes/sqm compressive strength.
• EnviroModule2 Standard Duty Underground Tank Module Standard duty modular underground water tank module with 18.10 t/m2 compressive strength, suitable for non-trafficable landscape areas; features slide-and-lock assembly and 95% void volume.
• EnviroModule2 Extra Duty Underground Tank Module Extra duty modular underground water tank module with 22.00 t/m2 compressive strength, suitable for landscape areas with deep soil cover and light-to-medium duty traffic.
• EnviroModule2 Heavy Duty Underground Tank Module Heavy duty modular underground water tank module with 24.30 t/m2 compressive strength, suitable for medium-to-heavy duty traffic areas such as carparks and driveways.
• FlushMax Inspection and Cleaning System Inspection, cleaning and maintenance system creating continuous rows of 300mm perforated pipes that provide permanent access to EnviroModule2 modular tanks, allowing sediment flushing via high-pressure hose through inspection pits.
• EnviroSump Filtration Unit Polyethylene stormwater filtration system (600x600x700mm) with removable 200/400 micron filter bag for trapping sediment and gross pollutants, with max flow rate of 20L/sec and 250/350L capacity; intended for residential and commercial stormwater projects.
• GEOHEX Soil Erosion Control System Australian-made plastic grid turf and substrate stabiliser made from 100% recycled post-consumer plastics, with 1000mm x 500mm x 42mm hexagonal cells delivering 1200 tonnes/sqm load-bearing capacity when filled; suitable for driveways, carparks, and erosion control.
• Geotextile Fabric Polypropylene staple fibre needle-punched non-woven geotextile fabric available in roll widths of 1.0, 2.0 and 4.0m up to 200 lineal metres, used in conjunction with drainage cells and as a protective layer for tank liners.
• Corflute Protection Board 3mm 500gsm corflute waterproofing protection board made from polypropylene, used to protect waterproof membranes from backfilling damage; supplied in 1830x1220mm sheet sizes.
• Dorken Delta NP Drainage Sheet High compressive drainage sheet with integrated geotextile fabric available in 2.0m x 20.0m rolls for vertical building, underground, and civil engineering construction applications, featuring a dimpled configuration.
• Dorken Delta MS and PT Dimpled Sheeting Dimpled sheeting products for tunnel drainage solutions, providing waterproofing protection and creating a void between wall and backfilled area for adequate drainage; bacteria and rot resistant.

Quantifiable outcome

• Up to 95% void storage capacity
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FRÄNKISCHEcoreStrategic or Co-development Partner · 24 August 2024Ausdrain worked with Context Engineering to implement the FRÄNKISCHE Rigofill ST system for a 400kL L-shaped OSD tank installation at Hervey Bay Home Makers Centre. The project involved geocellular solution rated for 60t HGV with RPEQ engineering approval.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Geocellular Solutions (EcoStream): An Australian provider of modular plastic stormwater tanks and detention systems for civil and commercial projects. Directly competes with Ausdrain's EnviroModule² on underground water storage and OSD applications within Australia.
• Iplex Pipelines Australia: Iplex Pipelines is a major Australian manufacturer of plastic pipes, fittings, and stormwater management products. Comparable to Ausdrain as a domestic competitor in drainage and water infrastructure, serving overlapping civil and commercial customers in Australia and New Zealand.

Broad incumbents

• Hydro International (Stormwater): Hydro International offers stormwater treatment, attenuation, and infiltration solutions globally, including geocellular storage systems. Overlaps with Ausdrain in underground storage and stormwater management for civil and commercial infrastructure.
• Wavin Australia: Wavin is a global plastic pipe and stormwater management manufacturer with a broad portfolio including drainage cells, infiltration crates, and rainwater harvesting systems. Competes with Ausdrain in modular underground tanks and stormwater categories as part of a much wider product suite.

Direct peers

• ACO Polycrete: ACO Polycrete manufactures and supplies modular drainage channels, stormwater management systems, and surface water products in Australia and globally. Directly comparable to Ausdrain's drainage cells and underground tank offerings for civil and commercial applications.
• GEOHEX (Raven Group): GEOHEX produces plastic grid soil erosion control and surface stabilization systems from recycled materials, comparable to the GEOHEX product distributed by Ausdrain and to its surface stabilization applications. Overlaps directly on the GEOHEX turf stabilizer product line.
• NDS (NDS Inc.): NDS manufactures drainage products, stormwater management chambers, and landscape drainage solutions. Comparable to Ausdrain through its cellular drainage and stormwater chamber products, serving residential and commercial drainage applications.
• CULTEC: CULTEC manufactures plastic stormwater chambers and infiltration systems for commercial and residential drainage. Highly comparable to Ausdrain's modular underground tank portfolio in product design, load ratings, and end-use applications.
• StormTech (by ADS): StormTech provides arch-shaped plastic chambers for stormwater detention and infiltration, directly competing with Ausdrain's EnviroModule² underground tank systems for commercial, residential, and infrastructure-scale underground stormwater storage.
• Atlantis Drainage Systems: Atlantis produces modular drainage cell products and underground stormwater tanks for landscaping, roofing, and civil projects. Closely competes with Ausdrain's HexCell and EnviroModule² product lines on specifications and applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ausdrain.au
• LinkedInlinkedin.com/company/ausdrain-stormwater-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausdrain