R & S Water Services

What R & S Water Services does

R & S Water Service is a privately held, family-owned water treatment company headquartered in Missouri City, Texas, serving residential customers across the Greater Houston metropolitan area since its founding in 2007. The company sells, installs, and services water treatment equipment for homeowners, with a product portfolio built around three core categories: water softeners using Clack Corporation valves and tanks with 10% crosslink resin, multi-stage reverse osmosis systems (with capacity ranging from 100gpd to 10,000gpd), and whole-house filtration systems incorporating bone char carbon and coconut shell activated carbon media. The company also offers ongoing maintenance services including resin changes, filter replacement, seal kit replacement, and full system replacement.

The go-to-market model is direct-to-consumer residential, relying on the company website, Home Advisor/Angi's listings, and customer referrals to generate leads, followed by in-home consultations and professional installation. Pricing is quote-based and not publicly disclosed, with no commissioned sales staff on the payroll. The company's positioning is explicitly anti-proprietary: by assembling systems from standard-brand components sourced from Clack, Fleck, GE Autotrol, and Pentair, R & S offers customers a credible alternative to the locked-in service contracts typical of national brands such as Culligan, Rainsoft, Rayne, and Ionics. The team is small, with owner Russell Bailey performing installations and customer service alongside his son as assistant, supported by a 'team of experts' with 35+ years of combined industry experience per company communications.

Revenue is generated from three streams: one-time equipment sales (water softeners, RO systems, filtration systems), one-time installation services, and recurring maintenance and repair contracts. No wholesale, retail, e-commerce, or B2B commercial channels are operated, and the company's offerings are exclusively marketed to individual residential homeowners. No external funding, institutional investors, parent company, or M&A activity is disclosed in the available data.

Name

R & S Water Services

Legal name

R & S Water Service LLC

Website

https://rswaterservice.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

R & S Water Services is a family-owned residential water treatment company in Missouri City, Texas, selling, installing, and servicing water softeners, reverse osmosis systems, and whole-house filtration equipment for homeowners across the Greater Houston metropolitan area.

Ownership category

akta.pro rank

Product category

Residential Water Treatment

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Appliance Repair and Maintenance (811412)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYHSAOAAAH

Water Softener, Filtration & Treatment System Installation

Home & Personal Services/Plumbing, Electrical & HVAC Services/Plumbing Installation & Repair

SECONDARYCRAJAJAE

Whole-House (Point-of-Entry) Water Treatment Systems

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

SECONDARYCRAJAJAD

Under-Sink Water Filtration Systems

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

SECONDARYCRAJAJAH

Replacement Filter Cartridges & Consumables

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

Keywords

• Residential water softeners
• Reverse osmosis systems
• Whole house filtration
• Water treatment services
• Home water purification

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Equipment Sales: Sale of water treatment equipment including water softeners, reverse osmosis systems, carbon filters, and whole-house filtration systems.
2. Installation Services: Professional installation of water treatment systems at residential properties.
3. Maintenance and Repair Services: Ongoing maintenance including resin changes, filter replacement, seal kit replacement, water softener repair, and system replacement services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

R & S Water Service sells, installs, and services residential water treatment systems for homeowners in the greater Houston, Texas area. Core offerings include water softeners built with Clack Corporation valves/tanks and 10% crosslink resin, 4- and 5-stage reverse osmosis systems (100gpd to 10,000gpd), whole-house carbon filtration systems, and the proprietary Next Filtration system, all custom-configured to each customer's water profile. The business is supported by ongoing filter replacement, resin change, seal kit replacement, and full repair services, with an emphasis on standard non-proprietary components.

Product overview

R & S Water Service offers a comprehensive portfolio of water treatment products and services for residential customers. The core offerings include water softeners (featuring Clack Corporation valves and tanks with 10% crosslink resin), reverse osmosis systems (4 and 5 stage configurations from 100gpd to 10,000gpd capacity), and whole house filtration systems. These are supported by specialized filtration media including bone char carbon and coconut shell activated carbon in various forms (granular and carbon block). The product line is complemented by filter replacement and water treatment maintenance services (resin changes, seal kit replacement). The Next Filtration system represents their proprietary whole house solution featuring pre-filter flushing. All systems are designed and built to individual customer specifications rather than as cookie-cutter solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Softener

Quantifiable outcome

• Up to 99% removal of impurities from water using reverse osmosis
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Texas Water Quality AssociationminorOthersIndustry association membership demonstrating professional standing and commitment to water quality standards in Texas.
• Better Business BureauminorOthersBBB accreditation demonstrating commitment to ethical business practices and customer trust.
• Home Advisor / Angi'sminorChannel Partner/ Reseller/ DistributorLead generation partnership through Home Advisor platform which connects homeowners with verified service providers.
• Clack CorporationcoreTechnology or IntegrationPrimary supplier of valves and tanks for water softener products. Clack is also the manufacturer that builds proprietary systems for national brands but parts are more accessible for independent dealers.
• FleckcoreTechnology or IntegrationBrand of water treatment valves and components used in system manufacturing. Now part of Pentair.
• GE AutotrolcoreTechnology or IntegrationBrand of water treatment valves and controls used in system design.
• Pentair WatercoreTechnology or IntegrationMajor water treatment equipment manufacturer supplying components and also producing proprietary systems for national brands. Parts are more accessible through R&S Water Service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Pentair: Major water treatment equipment manufacturer that supplies components R&S uses (Fleck valves) while also selling its own branded residential systems. Comparable as both supplier and indirect competitor.

Emerging players

• Pelican Water Systems: Online and dealer-based residential water treatment provider offering whole-house filtration, softening, and RO. Comparable product portfolio targeting the same homeowner segment with an e-commerce-led go-to-market.
• SpringWell Water Systems: Direct-to-consumer online retailer of residential water softeners, filtration, and RO systems. Comparable product line and homeowner target customer, though uses e-commerce rather than in-home consultation model.
• US Water Systems: Residential water treatment equipment retailer and installer offering softeners, filtration, and RO nationwide. Comparable product mix and target customer, with a stronger online presence than R&S.

Direct peers

• Kinetico: Manufacturer of non-electric, twin-tank water softeners and filtration systems sold through independent dealers. Highly comparable product philosophy (non-proprietary, dealer-installed, residential-focused).
• Rainsoft: National residential water treatment brand selling proprietary softener and filtration systems through a dealer-direct model. Competes head-to-head with R&S in the same Houston-area residential customer base using the same proprietary-vs-non-proprietary value proposition.
• Rayne Water: Residential and commercial water softening and filtration provider with dealer locations. Directly comparable on product offering, customer segment, and dealer-based go-to-market model.
• Hague Quality Water: Residential water treatment equipment manufacturer with dealer network selling softeners, RO, and filtration. Comparable channel model and product portfolio to R&S Water Services.

Regional players

• Water filtration services / local Houston plumber-dealers: Small independent water treatment dealers and plumbing contractors in the Greater Houston market offering similar softener and RO installation services. Direct local competitors but smaller and less differentiated than R&S.

Broad incumbents

• Culligan International: National water treatment giant offering residential water softeners, filtration, and RO systems through a dealer network. Directly comparable to R&S in core residential product line but vastly larger in scale, brand, and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R & S Water Services