Datenwerk

What Datenwerk does

Datenwerk GmbH is a privately held, owner-managed digital agency headquartered in Munich-Schwabing (Franz-Joseph-Straße 38) with a secondary office in Leipzig. Founded in 1998 and led since inception by Managing Director Tino Schöninger, the firm operates without external investors and serves mid-market and enterprise clients across Germany and selectively internationally. Its client base includes Bosch (MyBosch multilingual service platform across 30+ countries), Nestlé PURINA Pro Plan, Paulaner Brauerei Gruppe (consolidated digital lead for a dozen+ brand websites), Bayerisches Staatsministerium der Justiz, Evangelischer Pressedienst (epd), Velivery.com, Staub & Co., Kugler Feinkost, and Terra Canis.

The company's core offering is organized into three service lines: E-Commerce (Shopware 6 and Shopify implementations with custom plugin, ERP, and AI integration), Websites (Kirby CMS, WordPress, Ibexa DXP), and custom Web Applications (PHP/Symfony back-end with Vue.js, React, and Angular front-ends). Differentiated technical capabilities include 20+ years of Symfony expertise with 50+ delivered projects, headless commerce architectures, deep SAP and MyFactory ERP integration, and emerging agentic-commerce consulting around UCP and ACP protocols for AI-agent-driven shopping flows. Notable proprietary-adjacent builds include the offline-first Leni news agency system for epd, deployed across 30+ editorial locations, and a multi-tenant whitelabel Shopware solution framework.

Datenwerk monetizes primarily through professional services on a project basis combined with recurring managed services for ongoing operations, hosting, security, and continuous development. Pricing is quote-based and not publicly disclosed. Distribution is dominated by direct enterprise field sales and a partner network (Codivo, Storyboard, ZOOM, ScaleCommerce), with the sister company Datenwerk direct sales GmbH extending the model into shop operations, shipping, and returns handling for clients such as Bosch Power Tools. Marketing is content-led, anchored on a deep case-study portfolio and participation in industry events.

Name

Datenwerk

Legal name

Datenwerk GmbH

Website

https://datenwerk.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Datenwerk is a Munich-based, owner-managed German digital agency founded in 1998 that builds Shopware/Shopify e-commerce platforms, corporate websites, and custom Symfony web applications for mid-market and enterprise clients including Bosch, Nestlé PURINA, and Paulaner.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Digital agency services
• E-commerce implementation
• Web application development
• Shopware development
• Symfony PHP development

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Project-Based: Digital agency providing custom web development, E-Commerce implementation, and web application projects on a project basis. Services include concept development, visual design, technical implementation, and ongoing operations support.
2. Ongoing Maintenance & Operations: Long-term operational support, continuous updates, technical security measures, and ongoing development for deployed solutions.
3. Direct Sales Operations: Through sister company Datenwerk direct sales GmbH, they provide complete shop operations including shipping and returns handling for clients like Bosch Power Tools.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Datenwerk is a German digital agency that designs, develops, and operates e-commerce shops (primarily on Shopware 6 and Shopify), corporate websites (using CMS platforms such as Kirby, WordPress, and Ibexa DXP), and custom web applications (built with PHP/Symfony, Vue.js, React, and Angular). Services span consulting, visual conception, technical implementation, integrations with ERP/WMS systems, and ongoing operations and hosting for mid-market and enterprise clients.

Product overview

Datenwerk operates as a digital agency offering a portfolio of web development services organized around three core service lines: E-Commerce (Shopware and Shopify platforms), Websites (various CMS solutions), and Web Applications (custom PHP/Symfony development). The agency provides end-to-end services from consulting and conception through technical implementation and ongoing operations. The technology portfolio spans multiple platforms including Shopware 6, Shopify, Kirby, WordPress, Ibexa DXP, and Symfony, with emerging AI capabilities including generative AI for content, agentic commerce protocols (UCP/ACP), and LLM-based search optimization integrated into their e-commerce offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Commerce Implementation Services Full-service e-commerce development, migration, and operations on Shopware 6 and Shopify, including visual conception, custom plugin development, ERP/WMS and payment integrations, AI/LLM optimization, and ongoing operational support for mid-market and enterprise retailers and brands.
• Corporate Website Development Services Custom corporate website development using CMS platforms such as Kirby, WordPress, Ibexa DXP, and Imperia, with mobile optimization, SEO/GEO capabilities, and editorial workflows for brand and institutional clients.
• Custom Web Application Development Services Bespoke web application development using PHP/Symfony, Vue.js, React, and Angular, including community platforms, configurators, chatbots, news systems, microservices, and API/schnittstellen integrations for B2B and B2C use cases.
• Agentic Commerce Consulting Services Consulting and implementation services for UCP (Universal Commerce Protocol) and ACP (Agentic Commerce Protocol), enabling shops to interact with AI agents for automated purchasing, cart management, and checkout.
• Ongoing Operations and Managed Services Long-term operational support for deployed solutions, including hosting, continuous updates, security measures, content production, and incremental development for clients such as Paulaner Brauerei Gruppe.
• Shop Operations and Direct Sales (via Datenwerk direct sales GmbH) Complete shop operations through sister company Datenwerk direct sales GmbH, including shipping, returns handling, and customer service for clients such as Bosch Power Tools.

Quantifiable outcome

• Over 50 Symfony customer projects completed in 20+ years
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• StoryboardminorStrategic or Co-development PartnerCreative partner in the Datenwerk partner network for extended design and creative services.
• ScaleCommerceminorStrategic or Co-development PartnerE-commerce focused partner with joint events like the E-Commerce BBQ. Strategic partnership in the German e-commerce ecosystem.
• Datenwerk direct salescoreChannel Partner/ Reseller/ DistributorSister company providing direct sales, fulfillment, and shop operations including shipping and returns handling for clients like Bosch Power Tools.
• die fränkin (Corinna Hermann)minorImplementation/ SI/ Consulting PartnerDesign partner providing creative services, with Corinna Hermann serving as both a partner and member of the Datenwerk design team.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• dotSource GmbH: German digital agency specializing in e-commerce, Shopware/Shopify/Spryker implementations, and CRM/ERP integrations. Directly comparable in offering, customer segment, and platform expertise to Datenwerk.
• netz98 GmbH: German Shopware Gold Partner and e-commerce agency of comparable size, focused on Shopware/Shopify implementations, custom plugins, and ERP integrations. Closest direct competitor to Datenwerk's e-commerce service line.
• neofonie GmbH: Berlin digital agency building custom web platforms, portals, and commerce solutions for German enterprise and public-sector clients. Overlaps with Datenwerk's web application and CMS/DXP work.
• dkd Internet Service GmbH: Frankfurt-based digital agency offering web development, TYPO3/Shopware-based enterprise platforms, and custom web applications for German enterprises. Comparable scope and segment to Datenwerk.
• denkwerk GmbH: Cologne-based digital agency offering web platforms, e-commerce, and custom web applications for enterprise clients. Similar full-service model and German mid-to-large enterprise focus as Datenwerk.
• 247Grad GmbH: German e-commerce and digital agency delivering Shopware, Shopify, and custom web projects for mid-market and enterprise clients. Overlaps with Datenwerk's e-commerce and integration service portfolio.

Broad incumbents

• SinnerSchrader (Accenture Song): Long-established German digital agency (now part of Accenture Song) serving large enterprise clients with e-commerce, web platforms, and digital transformation. Larger scale, same space and target customers as Datenwerk.
• valantic GmbH: European digital solutions provider covering e-commerce (Shopware, Shopify, SAP Commerce) and custom development with much broader portfolio. Competes with Datenwerk for mid-market digital mandates.
• Reply SE: Large European digital consulting group offering e-commerce, web application, and CMS/DXP services to enterprise clients. Overlaps broadly with Datenwerk's enterprise service lines.

Others

• Shopify (Partner Ecosystem): Platform-side comparison: as Datenwerk builds on both Shopware and Shopify, the Shopify partner ecosystem (and to a lesser extent Shopware's Solution Partner network) defines the competitive context and channel through which Datenwerk sources leads and competes for mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/datenwerk-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datenwerk