DOGA

What DOGA does

DOGA Steuerungstechnik GmbH is a privately-held German manufacturer of custom special purpose machinery (Sondermaschinenbau), automation systems, and industrial test equipment, headquartered in a modern facility opened in 2019 at Heinrich-Hertz-Straße 7 in Gladbeck, North Rhine-Westphalia. Founded on 13 December 1984 by Peter Rzeha and André Kolanowski as DOGA GbR and converted to a GmbH in 1988, the company is now in its second generation of family ownership, with Bastian Rzeha (Managing Director since 2015/2016) and Tim Kolanowski (Managing Director since 2025) at the helm.

The company's core offering comprises seven product families: custom Assembly Systems (Montageanlagen) integrating joining, fastening, dispensing, marking, and machine vision; End-of-Line Test Systems (Funktionsprüfanlagen/EOLT) for 100% series inspection; fully automatic Rotary Indexing Tables (Rundschalttische) for high-volume assembly; Leak Test Systems (Dichtheitsprüfanlagen) using the differential pressure method; custom Test Benches (Prüfstände) for mechanical, electrical, and hydraulic testing; ergonomic Manual Workstations (Handarbeitsplätze); and bespoke Custom Solutions (Sonderlösungen). The entire value chain — engineering and 3D modelling, CAD-CAM-driven CNC manufacturing, EPLAN-based electrical engineering, in-house control cabinet production, Siemens TIA Portal / S7-1500 PLC programming, robot programming, worldwide commissioning, and CE-compliant technical documentation — is kept in-house at Gladbeck. The company is ISO 9001 and ISO 14001 certified and is a Festo Solution Partner EA.

DOGA generates revenue primarily through project-based, one-time sales of custom-engineered machines and bundled automation/control integration services, supplemented by recurring worldwide commissioning, training, remote maintenance, retrofitting, and spare-parts revenue. Its primary customer segment is the automotive industry, with additional enterprise customers across energy (including Areva/Framatome), medical technology, electronics, and consumer goods. All sales go through a direct, consultative, engineering-led enterprise channel with no resellers or distributors; customers initiate engagement via structured project inquiry forms on the multilingual website. Notable customer recognition includes multiple-time "Key Supplier" status from Brose Group and "Top Supplier" recognition from Areva.

Name

DOGA

Legal name

DOGA Steuerungstechnik GmbH

Website

https://doga-gmbh.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

DOGA Steuerungstechnik GmbH is a German manufacturer of custom special purpose machinery, assembly systems, end-of-line test equipment, rotary indexing tables, and leak test systems, serving enterprise customers in the automotive, energy, medical, electronics, and consumer goods industries worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Gladbeck

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Special Purpose Machinery Sales: Design, manufacturing, and delivery of custom special purpose machines (assembly systems, test rigs, rotary indexing tables, leak test systems, custom solutions). Revenue is project-based, one-time per machine, with long sales cycles involving detailed engineering, manufacturing, and commissioning. Projects span from ergonomic manual workstations to fully automated production lines.
2. Automation and Control Systems Integration: PLC programming, fieldbus systems, HMI development, robot programming, MES/SCADA integration, and electric drive technology — developed in parallel with machine building. Often bundled with machinery sales as part of complete turnkey systems.
3. Commissioning and After-Sales Service: Worldwide on-site commissioning, training, remote maintenance, maintenance and repair, retrofitting, and spare parts supply. Service revenue is recurring and follows the initial machine sale, supporting long-term customer relationships.
4. Technical Documentation Services: Risk assessments, CE documentation, operating manuals, maintenance handbooks, and technical documentation in German and English — delivered as part of machine compliance requirements and as standalone services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

DOGA designs, engineers, and manufactures custom special purpose machinery — including assembly systems, rotary indexing tables, end-of-line test systems, leak test systems, test benches, and ergonomic manual workstations — as well as the underlying automation and control technology (PLC programming, control cabinets, HMI, MES/SCADA integration). All work, from concept and CAD design through CNC manufacturing, assembly, commissioning, and technical documentation, is delivered in-house at the company's Gladbeck facility for industrial customers in automotive, energy, medical technology, electronics, and consumer goods.

Product overview

DOGA Steuerungstechnik GmbH is a special purpose machinery manufacturer offering a portfolio of custom-built systems and comprehensive engineering services. The product portfolio includes Assembly Systems (Montageanlagen) for integrated manufacturing processes, End-of-Line Test Systems (Funktionsprüfanlagen/EOLT) for 100% series inspection, Rotary Indexing Tables (Rundschalttische) for automated assembly, Leak Test Systems (Dichtheitsprüfanlagen) using differential pressure methods, custom Test Benches (Prüfstände) for mechanical/electrical/hydraulic testing, ergonomic Manual Workstations (Handarbeitsplätze), and Custom Solutions (Sonderlösungen) for specific requirements. These products are complemented by full-service capabilities including Engineering & Design, Special Purpose Machinery Manufacturing, Control Systems & Software (Siemens S7-1500, TIA Portal, PROFINET/PROFIBUS/EtherCAT), Control Cabinet Manufacturing (EPLAN), Commissioning & Service, and Technical Documentation. Everything is manufactured in-house at the Gladbeck facility, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Montageanlagen (Assembly Systems)

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• FestocoreTechnology or IntegrationDOGA is a Festo Solution Partner EA (Electric Automation), a selected and qualified provider of automation solutions for Festo's electric drive technology. This partnership demonstrates proven competence in the selection, integration, and commissioning of electric drive components — from consultation through to series applications. As a Solution Partner, DOGA accesses Festo's component portfolio and technical support to deliver optimised automation solutions.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• IMA Group: Large German manufacturer of special purpose machinery for packaging, processing, and assembly. Overlaps with DOGA in custom industrial assembly/test automation but at much greater scale and with a broader product portfolio.
• Festo: Global automation components and solutions provider headquartered in Germany. Festo is simultaneously DOGA's strategic partner (Solution Partner EA) and a peer at the system-integration layer, supplying pneumatic/electric automation to similar automotive and electronics customers.
• KUKA Industries: Large German industrial automation specialist offering robots and cells for assembly, testing, and joining. Overlaps with DOGA's assembly automation and rotary indexing table work, but operates at significantly greater scale and broader scope.
• Bosch Rexroth: Global German drive and control technology company supplying automation components, assembly systems, and factory automation solutions. Comparable as an automation solutions provider but operates as a broad incumbent rather than a niche custom machinery specialist.
• Beckhoff Automation: German PC-based control and automation specialist providing PLC, drive, and software platforms used widely in custom Sondermaschinenbau. Comparable to DOGA's automation competency but focused on platform/component sales rather than full turnkey systems.

Direct peers

• Viscom AG: German manufacturer of inspection and quality assurance systems for electronics and automotive production. Highly comparable to DOGA's test/measurement and EOLT competencies, with overlap in automotive electronics customers and functional test bench use cases.
• Gerhard Schubert GmbH: Family-owned German Sondermaschinenbauer specializing in custom packaging and assembly automation. Comparable to DOGA as a medium-sized, family-led, custom-engineering firm serving regulated industrial customers from a German Mittelstand base.
• Heitec Systemtechnik: German mid-sized Sondermaschinenbauer and automation integrator offering custom assembly and test systems for automotive, electronics and medical customers — directly comparable to DOGA in scope, customer mix, and project-based delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/doga-steuerungstechnik-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOGA