Giving Back Group

What Giving Back Group does

Giving Back Group is a privately-held residential real estate brokerage headquartered at 2590 Welton St Ste 200, Denver, Colorado. Founded in 2016, the firm operates a direct-to-consumer model serving home buyers and sellers in the Denver metropolitan area under the dual branding 'Giving Back Group | SettleWell Realty.' The company is led by two team leaders, Rick Avery and Victor Pereira, with a reported headcount of 1–10.

The firm's operational surface is narrow and traditional: it provides full-service residential brokerage for home buying (tools, resources, market context for confident decision-making) and home selling (marketing, negotiation, market knowledge). There is no proprietary technology platform disclosed — the tech stack implied is a marketing website, email newsletter, Google Reviews presence, and standard phone/email contact channels. Core customer segments are (1) residential home buyers and sellers and (2) community-minded homeowners who want their transaction to generate charitable impact.

The revenue model is a transaction-based commission on residential real estate deals; the firm's differentiator is that 10% of every commission is donated to a local charity or nonprofit chosen by the client. Cumulative giving of $75,000+ to 25+ charities, plus a 5-star Google review rating, are the principal trust signals supporting the model. Go-to-market is fully direct — no partnerships, channel affiliates, or institutional customer relationships are documented.

Name

Giving Back Group

Legal name

Giving Back Group

Website

https://givingbackgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Giving Back Group is a privately-held Denver residential real estate brokerage that donates 10% of every commission to the client-chosen local charity; it is led by team leaders Rick Avery and Victor Pereira and serves individual home buyers and sellers in the Denver metro.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Commission: The company earns commissions on residential real estate transactions when representing buyers or sellers. A distinguishing feature is that 10% of each commission is donated to the client's chosen local charity or nonprofit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Giving Back Group is a Denver-based residential real estate brokerage that helps individuals buy and sell homes in the Denver metro area. The firm earns a commission on each closed transaction and differentiates itself by donating 10% of every commission to a local charity or nonprofit of the client's choosing.

Product overview

The Giving Back Group operates as a unified residential real estate brokerage offering home buying and home selling services. The company differentiates itself through a charitable giving model where it donates 10% of commissions to local charities or nonprofits selected by the client, combining traditional real estate services with community impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services

Quantifiable outcome

• $75,000+ donated to local communities
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• HomeSmart: Discount-fee residential brokerage that competes on price-sensitive buyer and seller segments overlapping with Giving Back Group's Denver customer base. Same commission-driven revenue model but with aggressive cost positioning.
• Real Brokerage: Cloud-based, agent-centric residential brokerage sharing the same commission economics as Giving Back Group. Competes for productive agents in the same talent pool with similar lean, tech-forward positioning.
• Compass: National tech-enabled residential brokerage competing for the same buyer and seller pool with an agent-focused platform. Comparable in offering (residential buy/sell representation) and target customer, but with vastly greater scale, technology investment, and capital base.
• eXp Realty: Cloud-based residential brokerage with a commission-split model that competes head-to-head for agent recruits and end-consumer transactions. Operates a national agent network and shares the same residential brokerage revenue mechanics.
• Redfin: Tech-enabled residential brokerage offering buy and sell services directly to consumers, often at discounted commission rates. Competes in the same Denver-area buyer/seller market with materially greater technology and marketing budgets.
• Realty ONE Group: Fast-growing franchised residential brokerage with a comparable lean, agent-friendly model and community-focused branding. Operates the same core transaction-based revenue model with broader geographic reach.

Emerging players

• Give Back Homes: Network of real estate agents and brokerages that donate a portion of commission to affordable housing and charity initiatives. Closest conceptual peer given the shared 'give-back' mission embedded in residential brokerage services.
• Homes for Heroes: Residential real estate program that gives a portion of commission back to community heroes (firefighters, military, teachers, etc.). Direct competitor to Giving Back Group's charitable-giving value proposition, but focused on a specific beneficiary segment.

Broad incumbents

• RE/MAX: Globally franchised residential brokerage with deep presence in the Denver metro area. Operates the same core offering (residential representation) at much larger scale and brand recognition, with no charitable-giving differentiation.
• Coldwell Banker: Long-established national residential brokerage with strong Denver presence. Comparable offering (full-service residential representation) but operates as a broad incumbent rather than a niche charity-led brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/GivingBackCO

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giving Back Group