Lion INK Print

What Lion INK Print does

Lion INK Print, operating under the legal name Company Casuals, is a B2B wholesale distributor of branded imprinted apparel and workwear headquartered in Washington, USA. The business runs an e-commerce catalog platform at catalog.companycasuals.com that aggregates products from 50+ apparel brands — including Nike, Carhartt, Champion, The North Face, Brooks Brothers, Eddie Bauer, and Gildan — organized across 12 core product categories: t-shirts, polos/knits, sweatshirts/fleece, caps, activewear, outerwear, woven/dress shirts, bottoms, workwear, bags, accessories, and personal protection. Demographic variants include women's, youth, and tall sizing, with specialty sub-lines such as Essentials and a Workwear segment that spans flame-resistant and safety apparel.

The technical footprint is a traditional B2B e-commerce storefront with catalog browsing, search, brand and category navigation, and product comparison capabilities. Pricing is not publicly disclosed; the site operates a "call for pricing" model for most SKUs and supports customer service via an 800-number. Distribution is run through the San Mar Corporation network, which provides established apparel supply chain and fulfillment infrastructure, including third-party factory monitoring under Global Operating Principles.

Revenue is generated through wholesale transactions of branded apparel to business buyers across three primary segments: business and organizational buyers procuring corporate uniforms, team apparel, and promotional merchandise (primary); industrial and workplace buyers requiring safety, workwear, and flame-resistant garments; and active-lifestyle and recreation buyers. Differentiation rests on the breadth of the multi-brand catalog, the FLA-accredited ethical-sourcing compliance program (initial accreditation November 2012, re-accreditation March 2023), and single-source procurement convenience for volume buyers.

Name

Lion INK Print

Legal name

Company Casuals

Website

https://companycasuals.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Lion INK Print (operating as Company Casuals) is a B2B wholesale distributor of branded imprinted apparel and workwear, aggregating 50+ brands across 12 product categories via an e-commerce catalog platform serving corporate, industrial, and active-lifestyle buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Wholesale Apparel Sales: B2B wholesale distribution of branded apparel, workwear, uniforms, and accessories to businesses, organizations, and resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

No descriptive content about Lion INK Print's core products or services was supplied in the input materials.

Product overview

Company Casuals is a B2B wholesale imprinted apparel catalog and e-commerce platform offering a comprehensive portfolio of branded apparel and accessories. The core product portfolio includes T-Shirts, Polos/Knits, Sweatshirts/Fleece, Caps, Activewear, Outerwear, Woven/Dress Shirts, Bottoms, Workwear, Bags, Accessories, and Personal Protection. The company distributes products from 50+ major apparel brands including Carhartt, Nike, The North Face, Brooks Brothers, Eddie Bauer, Gildan, Champion, and others. Products are organized across demographic variants (Women's, Youth, Tall) and specialty lines (Essentials, Workwear, Performance). The catalog platform enables businesses to browse, compare, and order imprinted apparel for corporate branding, team uniforms, and workwear programs.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Fair Labor Association (FLA)coreStrategic or Co-development Partner · 1 March 2023Third-party accreditation organization providing independent verification of labor practices. Company Casuals underwent rigorous re-accreditation process in March 2023, reviewed policies and oversight mechanisms over several years. FLA is a collaborative effort of socially responsible companies, colleges, and civil society organizations to improve working conditions in factories worldwide.
• Independent Third-Party FactoriescoreImplementation/ SI/ Consulting PartnerThird-party verification services used for factory monitoring and compliance with Global Operating Principles (GOP). Includes engagement with multi-stakeholder initiatives and providing factories with training and resources when opportunities for improvement are identified.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Emerging players

• Printful: Print-on-demand apparel and accessories platform serving creators, small businesses, and brands with custom decorated apparel - intersects with Company Casuals in custom apparel services but with a digital-first, lower-MOQ model.
• BELLA+CANVAS (wholesale): Apparel brand offering wholesale imprintable basics to decorators and resellers; sells through the Company Casuals catalog and operates direct wholesale channels, competing for the same decorator buyer relationships.

Direct peers

• Custom Ink: Online custom apparel and accessories platform serving groups, teams, businesses, and organizations with imprintable apparel - competes for the same corporate and team-apparel buyer segment, though with more consumer-facing UX.
• 4imprint: Direct-to-buyer promotional products and branded apparel distributor, serving corporate buyers with catalogs of imprintable apparel and accessories - comparable B2B customer base and category mix to Company Casuals.
• alphabroder: One of the largest US B2B apparel wholesalers, offering a multi-brand catalog of imprintable apparel, workwear, and accessories to decorators, resellers, and corporate buyers - the closest direct competitor to Company Casuals.
• Boundless Network: B2B platform connecting corporate and organizational buyers with branded promotional products and apparel - operates a comparable catalog-driven model targeting similar use cases (uniforms, team apparel, promotional merchandise).
• Lands' End Business Outfitters: B2B division of Lands' End providing custom corporate apparel, uniforms, and workwear programs to enterprise buyers - comparable customer segment and corporate uniform use cases, though with proprietary brand stock.
• S&S Activewear: Major US B2B apparel wholesaler with a broad catalog of imprintable apparel and accessories, transparent online pricing, and nationwide distribution - directly comparable in product breadth and customer base to Company Casuals.

Broad incumbents

• Vistaprint: Large established player in printed and promotional products including branded apparel; offers custom apparel alongside a much wider small-business product portfolio, overlapping with Company Casuals in custom/corporate apparel.
• San Mar Corporation: Parent/affiliated distribution company providing the fulfillment backbone for Company Casuals; operates a much larger wholesale apparel and accessories catalog serving decorators, resellers, and corporate buyers across the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/LionInkPrint
• Facebookfacebook.com/Lion-Ink-Print-107105251118213

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion INK Print