Derby Motorhomes

What Derby Motorhomes does

Derby Motorhomes, trading legally as Motor Plus Derby Limited (Companies House number 03473314), is a privately-held UK used motorhome dealership operating from a 27,000 sq ft heated indoor showroom on Chapel Street, Derby, Derbyshire DE1 3GU. The company retails pre-owned motorhomes and campervans sourced from multiple manufacturers — primarily Auto-Sleepers (10 of 13 listed units), with smaller representation from Auto-Trail, Vantage, and Wildax — across price points ranging from approximately £44,000 to £85,000. The business derives revenue from four streams: one-time used vehicle retail sales, FCA-authorized PCP finance brokerage (acting as credit broker not lender), part-exchange transactions, and after-sales servicing including habitation checks and gas safety certification from an on-site workshop visible from the showroom floor.

The business operates a sales-led go-to-market combining a single physical showroom with nationwide digital reach via its own website, Google organic search, and Auto Trader marketplace listings, complemented by YouTube video content and physical presence at five major UK motorhome trade shows. The company has actively trading history spanning nearly 30 years (with site tenure dating to the 1970s as a Toyota and Mitsubishi car dealership), was historically the first solus independent Auto-Sleeper dealer in the UK, and recently executed a strategic pivot — relinquishing its new vehicle franchise to concentrate exclusively on used motorhomes from all manufacturers, rebranding from The Auto-Sleeper Exhibition Centre to Derby Motorhomes to improve online discoverability. The company is led by Director and Company Secretary Tim Lemon, employs 1–10 staff, serves individual consumer buyers across England (with explicit delivery exclusions for the Scottish Highlands and Scottish Islands), and holds no external investment, parent company, or institutional backing.

Name

Derby Motorhomes

Legal name

Motor Plus Derby Limited

Website

https://derbymotorhomes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Derby Motorhomes is a UK used motorhome dealership retailing pre-owned leisure vehicles from multiple manufacturers, FCA-authorized PCP finance, part exchange, and after-sales servicing from a 27,000 sq ft showroom in Derby.

Ownership category

akta.pro rank

Headquarters

HQ city

Denby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used Motorhome Sales: Primary revenue stream from retailing good quality used motorhomes and campervans from multiple manufacturers including Auto-Sleepers, Auto-Trail, Vantage, and Wildax.
2. Finance Services: PCP (Personal Contract Purchase) finance offerings through FCA-authorized arrangements with lenders. Acting as credit broker not lender.
3. After-Sales Services: Service workshop, habitation servicing, and maintenance services. Full after-sales support including handover procedures.
4. Part Exchange: Accepts part exchanges as partial payment for vehicles, with valuations provided based on vehicle descriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Derby Motorhomes is a traditional used motorhome and campervan retailer operating from a 27,000 sq ft heated indoor showroom in Derby, UK. It sells pre-owned leisure vehicles from multiple manufacturers (Auto-Sleepers, Auto-Trail, Vantage, Wildax), supplemented by FCA-authorised PCP finance brokerage, part exchange valuations, and an on-site after-sales workshop offering habitation servicing, maintenance, and gas safety certification.

Product overview

Derby Motorhomes is a used motorhome dealer specialising in quality pre-owned leisure vehicles from multiple manufacturers. The company offers a curated portfolio of used motorhomes and campervans across several brands including Auto-Sleepers (MStar, Broadway, Warwick Duo, Warwick XL, Corinium, Nuevo), Auto-Trail (Tracker EKS), Vantage (Eos), and Wildax (Relay Pulsar). The business provides comprehensive vehicle sales complemented by financial services (FCA-authorised PCP finance), part exchange valuations, and after-sales support including workshop services. The inventory spans compact 2-berth campervans to larger luxury motorhomes, with price points ranging from approximately £44,000 to £85,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Motorhomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Auto-SleeperscoreChannel Partner/ Reseller/ DistributorHistorically operated as The Auto-Sleeper Exhibition Centre, the first solus independent Auto-Sleeper dealer in the UK. Currently no longer selling new motorhomes via single manufacturer franchise to concentrate solely on used vehicle sales, but maintains relationship as appointed representatives offering the Auto-Sleepers model range for sale.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lowdhams: One of the UK's largest independent motorhome and caravan dealerships, operating multiple UK sites and offering new and used motorhomes, finance, part exchange, and aftersales. Directly comparable in business model to Derby Motorhomes but at materially greater scale.
• SMC Motorhomes: Large UK motorhome retailer with new and used inventory across multiple manufacturers, finance offerings, and workshop servicing. Direct competitor to Derby Motorhomes in used and new motorhome sales, serving a similar national customer base via online and showroom channels.
• Brownhills: Established UK motorhome and caravan dealer group with multi-site presence, offering new and used motorhomes, finance, and aftersales servicing. Directly comparable in product offering, target customer, and dealership-style GTM to Derby Motorhomes.
• Marquis Leisure: One of the UK's largest motorhome and caravan retail networks, carrying multiple brands and operating dedicated service centres. Comparable to Derby Motorhomes in core retail-plus-aftersales model, though at significantly greater scale and brand breadth.
• Premier Motorhomes: UK motorhome dealership offering new and used motorhomes across multiple manufacturers with aftersales workshop support. Direct peer in target market, product mix, and sales-led model, competing with Derby Motorhomes for similar UK leisure-vehicle buyers.
• Travelworld: UK motorhome dealership offering new and used motorhomes, finance, and servicing across multiple manufacturers. Comparable to Derby Motorhomes in customer type (UK leisure-vehicle buyers), product breadth, and online-to-showroom sales motion.
• Acorn Motorhomes: UK motorhome retailer selling new and used motorhomes with a service workshop and finance options. Directly comparable to Derby Motorhomes in dealership model, multi-brand used inventory focus, and aftersales integration.
• Lifestyle Motorhomes: UK motorhome dealer offering both new and used motorhomes, with finance and aftersales. Direct peer of Derby Motorhomes in the UK used-and-new motorhome retail market, competing for the same nationwide pool of leisure-vehicle buyers.

Broad incumbents

• Bailey of Bristol: Major UK motorhome and caravan manufacturer whose vehicles (e.g. Approach, Autograph) are common across UK dealer forecourts including Derby Motorhomes. Comparable as a broader industry incumbent whose products flow through Derby's used inventory.
• Swift Group: One of the UK's largest leisure-vehicle manufacturers producing motorhomes, caravans, and holiday homes. Comparable as a broad incumbent in the UK motorhome ecosystem whose new units supply used inventory at dealers such as Derby Motorhomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@derbymotorhomes7113
• Xx.com/motorplusderby
• Facebookfacebook.com/motorplusmotorhomes
• LinkedInlinkedin.com/company/derby-motorhomes-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Derby Motorhomes