Driving Solutions

What Driving Solutions does

Driving Solutions International Pty Ltd is an Australian private company founded in 2002 that delivers driver training, track-day experiences, and corporate automotive event services from its headquarters and Driver Training Centre at Sydney Motorsport Park (Eastern Creek, NSW). Its consumer offering spans learner-driver courses (including the government-approved NSW Safer Driver Course and NightDrive For Learners), defensive and advanced driver training, 4WD, Skid & Slide, EV-specific, and Learn To Tow courses, plus track experiences on the 3.93km Gardner GP Circuit such as SMSP Track Days, Track Nights, Night Sprint, and Open Pit Lane. A Motorsport Australia Observed Licence Test pathway and Professional Coaching add-ons (Private Instructor at AUD $550 and Data Analysis at AUD $990 using VBOX Race Logic telemetry) extend the offering into motorsport licensing and high-performance driver development.

The company runs a multi-channel revenue model combining direct-to-consumer course bookings via a Rezdy-powered website, gift vouchers in AUD $50-$300 denominations valid for 36 months, and a B2B corporate practice covering Fleet Training, Dealer Training (groups of 10 to 1,000+), Product Launches & Testing, Automotive Events & Launches, Media Events, and Precision Driving for film/TV work. Customers pay per course/track session or for bespoke corporate programs; pricing is in AUD inclusive of GST with no disclosed subscription or recurring revenue mechanism.

Driving Solutions operates an exclusive partnership with the Australian Racing Drivers Club (ARDC), the managing authority of Sydney Motorsport Park, and has been an event and drive-team partner to Ford Motor Company, Kia Motors, and Subaru Australia for over 10 years. Marketing relies on Google AdWords remarketing, Facebook Custom Audiences, Mailchimp email, and website content/SEO. The company is privately held, founder-controlled, and employs 11-50 staff, with no disclosed institutional funding, M&A, or expansion beyond the announced Bathurst Track Day at Mount Panorama for 2026.

Name

Driving Solutions

Legal name

Driving Solutions International Pty Ltd

Website

https://drivingsolutions.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Driving Solutions, founded in 2002 and operating from Sydney Motorsport Park, delivers driver training courses, track-day experiences, and corporate automotive event services to individual drivers, automotive manufacturers, dealerships, and media clients across Australia.

Ownership category

akta.pro rank

Product category

Driver Training Services

NAICS

Automobile Driving Schools (611692)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Driver training courses
• Track day experiences
• Corporate fleet training
• Defensive driving programs
• Automotive launch events

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Driver Training Courses: One-time fees for driver training courses including Defensive Driver Training, Advanced Driver Training, 4WD Training, NSW Safer Driver Course, Skid & Slide, EV Driver Training, and Learn To Tow. Customers use their own vehicles for most courses.
2. Track Day Experiences: Fees for SMSP Track Days, Track Nights, Open Pit Lane Track Days, and Night Sprint events held at Sydney Motorsport Park's Gardner GP Circuit. Customers drive their own vehicles.
3. Corporate Fleet Training: Customized defensive driving training programs for corporate fleets ranging from individual refresher courses to comprehensive programs for hundreds of employees, including OH&S compliance and EV training.
4. Dealer Training Programs: Training programs for automotive dealerships of all sizes, from 10 to over 1,000 guests, covering product knowledge and hands-on driving experience.
5. Automotive Events & Launches: Full-service event management for automotive launches including concept development, event planning, logistics, drive programs, professional drive teams, precision drivers, and support services.
6. Precision Driving Services: Professional precision driving teams available for film, TV, photography and high-pressure events including on-stage reveals.
7. Gift Vouchers: Prepaid gift vouchers in denominations of AUD $50, $100, $200, and $300, valid for 36 months, redeemable for any course or track day experience.
8. Professional Coaching Add-ons: Additional coaching services including Private Instructor (Half Day) at $550 and Data Analysis (Half Day) at $990, purchased as add-ons to track day experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Driving Solutions delivers professional driver training courses, track day experiences, and corporate automotive event services at Sydney Motorsport Park's 3.93km Gardner GP Circuit. Offerings include defensive and advanced driver training, learner programs, EV and 4WD training, corporate fleet training, dealer training, automotive product launches, media events, and precision driving services.

Product overview

Driving Solutions operates a multi-faceted driver training and motorsport experiences platform offering driver training courses (NightDrive, NSW Safer Driver Course, Defensive, Advanced, 4WD, EV, Skid & Slide, Learn to Tow), track events (SMSP Track Days, Track Nights, Night Sprint, Open Pit Lane), and corporate/fleet services (Product Launches, Automotive Events, EV Training, Fleet Training, Dealer Training, Media Events, Precision Driving). The company also provides Motorsport licensing support through Observed Licence Tests and offers Professional Coaching with telemetry-based data analysis. All services are delivered at Sydney Motorsport Park, with the company founded in 2002 serving major automotive manufacturers including Ford, Kia, and Subaru.

Differentiator

Problem solved

Functional benefit

Products and services

• NightDrive For Learners

Quantifiable outcome

• 50 log book hours credit available for NSW Safer Driver Course participants
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Australian Racing Drivers Club (ARDC)coreStrategic or Co-development Partner · 1 January 2002Exclusive partnership with the Australian Racing Drivers Club at Sydney Motorsport Park. ARDC is the official managing authority for the venue since 1952. Driving Solutions operates its Driver Training Centre and runs all track day events from this venue.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lotus Driving Academy: Lotus Driving Academy operates advanced driving courses at the Hethel test track in the UK covering performance driving, vehicle dynamics, and skid control. Comparable niche focus on advanced/adult driving instruction with telemetry-based coaching using Lotus performance vehicles.
• Wakefield Park Raceway: Wakefield Park is a Goulburn-based NSW motorsport circuit offering track day hire, driver coaching, and corporate events. Closest geographic competitor to Driving Solutions within NSW, with overlap on private vehicle track days and corporate event offerings.
• The Bend Motorsport Park: The Bend is an Australian motorsport park in South Australia operating driving experiences, track days, and corporate events on its circuits. Directly competes for the same Australian track day and corporate experience market that Driving Solutions serves from SMSP.
• Audi Driving Experience: Audi Driving Experience runs premium driver training programs at international circuits, including performance handling, evasive maneuvers, and racetrack coaching. Closely overlaps Driving Solutions on advanced driver training, corporate fleet programs, and brand-event delivery.
• LTrent Driving School: LTrent is one of Australia's largest professional driving schools offering structured lessons, safer driver courses, and corporate fleet training across multiple states. Overlaps with Driving Solutions on the learner/safer driver and corporate fleet training side, though with less motorsport focus.
• Porsche Experience Centre: Porsche Experience Centre operates dedicated track-based driving experiences combining coaching, performance driving instruction, and brand experience programs. Highly comparable to Driving Solutions' Sydney Motorsport Park track days and corporate launch events, though at larger global scale and OEM-direct.
• BMW Driving Experience: BMW's global Driving Experience program delivers performance and safety driver training at dedicated circuits, including track-based training and corporate events. Directly comparable product and customer model (premium car brand, performance driving skill development), differentiated by OEM scale.
• Mercedes-AMG Driving Academy: Mercedes-AMG Driving Academy offers premium performance driving courses at race circuits globally, combining instruction with branded vehicle experiences. Same core concept as Driving Solutions (track-based driver coaching + corporate programs), but OEM-funded and premium-positioned.

Regional players

• Phillip Island Grand Prix Circuit: Phillip Island Grand Prix Circuit is a Victorian motorsport venue offering drive experiences, corporate events, and track day hire. Comparable motorsport venue business but regionally separate from Driving Solutions' Sydney base; potential future expansion target.

Broad incumbents

• Mazda Driving Academy: Mazda Australia has operated driving academies and experience events for its vehicles in Australia, including racetrack experiences and dealer programs. Comparable corporate/OEM event service line but as an OEM-direct initiative rather than an independent operator; illustrates the in-house alternative Driving Solutions competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/driving_au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driving Solutions