Choices Healthcare

What Choices Healthcare does

Choices Healthcare Limited is a UK private care service provider registered in England and Wales (Company Number 8135218), operating from a headquarters in Southend-on-Sea, Essex, with a second regional office in Ipswich, Suffolk. The company delivers personalised in-home care, personal care, nursing services, supported living, respite care, live-in care, befriending, sleep-in and waking night services across Essex, London, and Suffolk. It also runs three supported living accommodations for adults with mental health needs and learning disabilities, and operates a nursing and care staffing agency supplying qualified staff to care homes, hospitals, and domiciliary care settings. An external staff training arm delivers NVQ/QCF qualifications and specialist courses to both internal carers and outside individuals and organisations.

The business model is a labour-based managed-services and professional-services model with two revenue streams: direct care delivery to private clients, Social Services, and Continuing Healthcare Group clients on contracted personalised care packages, and institutional staffing placements across shifts and contracts. GTM is direct-to-consumer via the company website, phone, email, and community referral partners, alongside institutional sales to Local Authorities, Continuing Healthcare Group, care homes, and hospitals. Care Quality Commission registration and compliance (alongside MMC and Social Care commitments) is the principal regulatory anchor.

No proprietary technology platform, app, API, or AI/ML capability is disclosed. Service delivery depends on vetted, trained carers with NVQ/QCF qualifications and ongoing in-house training. The company's scale is small (11–50 employees), its geographic reach is regional within South East England, and it holds no disclosed funding, acquisitions, or institutional investment. Strategic direction is signalled by multi-region offices, an active recruitment pipeline, an externally marketed training service, and a live-in care line positioned as UK-wide.

Name

Choices Healthcare

Legal name

Choices Healthcare Limited

Website

https://choiceshealthcare.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Choices Healthcare Limited is a UK private care provider delivering personalised in-home care, personal care, nursing, supported living, respite, and live-in services across Essex, London, and Suffolk, plus a staffing agency and external training programmes.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (6216), Other Residential Care Facilities (62399)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

akta.pro secondary industry

Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG)

Keywords

• Home care services
• Personal care
• Nursing services
• Supported living
• Domiciliary care

Headquarters

HQ city

Southend-on-sea

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Care Services Revenue: Revenue is generated through the provision of personalized care services to individuals, including in-home care, personal care, nursing services, supported living, respite care, and live-in care. Services are delivered to private clients, Social Services clients, and Continuing Healthcare Group clients on a contract basis.
2. Staffing Agency Revenue: The company operates as a nursing and care staffing agency, supplying qualified nurses and care staff to care homes, hospitals, and domiciliary care settings. Revenue is generated through staffing placements across various shifts and contract arrangements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Choices Healthcare provides highly personalized care and support services to adults in their own homes across Essex, London, and Suffolk. Core offerings include in-home care, personal care, nursing services, supported living, befriending, respite, live-in care, sleep-in and waking night services, available from a few hours per week through to 24-hour care. The company also operates a nursing and care staffing agency supplying qualified personnel to healthcare facilities and offers NVQ/QCF staff training to internal and external learners.

Product overview

Choices Healthcare offers a comprehensive portfolio of personalized healthcare and social care services across Essex, London, and Suffolk. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Core services include in-home care, personal care, nursing services, supported living services, befriending services, respite services, live-in care, sleep-in night services, and waking night services. The portfolio is unified under the Choices Healthcare brand, with all services designed to provide individually tailored support that promotes independence and enhances quality of life. The company also provides staff training services for both internal carers and external individuals and organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• In-home Care Services Personalized care services delivered in the client's own home to help maintain independence and quality of life.
• Personal Care Tailored personal care delivered by trained carers or support workers, respecting client routines, dignity, and preferences.
• Nursing Services Various categories and specialities of nursing staff available across the South East of England with specialized skills to meet diverse requirements.
• Supported Living Services Services helping people with mental health needs and learning disabilities live independently and safely in their communities, delivered through three accommodations across South East England.
• Befriending Services Social support services including conversation, social interaction, mental stimulation, reminiscence, and accompaniment on outings, shopping trips, and appointments.
• Respite Services Emergency respite services with rapid response capability and short-term breaks for caregivers.
• Live-in Care Services Intensive one-to-one support from a dedicated carer available 24 hours a day in the client's own home, combining social and personal care for UK-wide clients including Social Services, Continuing Healthcare Group, and private clients.
• Sleep-in Night Services Short spells of respite care provided by fully trained Care Support Workers during nighttime hours.
• Waking Night Services Night sitting service providing supervision and safety maintenance throughout the night for clients requiring continuous monitoring.
• Staff Training Services Training programmes for carers including NVQ/QCF qualifications, in-house training covering Moving and Handling, Medication Administration, First Aid, and specialist complex care training. Also available to external individuals and organisations.
• Recruitment and Staffing Agency Supply of qualified nurses and care staff to care homes, nursing homes, hospitals, and domiciliary care settings, with job placement services for Care Assistants, Carers, Registered Nurses, Care Co-ordinators, Team Leads, and Supported Living Service Managers across Essex, London, and Suffolk.

Quantifiable outcome

• Continuity of care with regular carers attending to client needs
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Age ConcernminorOthersListed as an external resource link on the Choices Healthcare website, providing additional support information for clients and families seeking care-related resources.
• Alzheimer's SocietyminorOthersListed as an external resource link providing dementia-specific support information for clients and families.
• Dementia UKminorOthersListed as an external resource link for dementia support resources.
• Multiple Sclerosis SocietyminorOthersListed as an external resource link for MS-specific support information.
• Royal Voluntary ServiceminorOthersListed as an external resource link providing advice and support services for elderly individuals.
• Southend CouncilminorOthersListed as an external resource link for local authority care services and information.
• Staff Development OrganizationscoreStrategic or Co-development PartnerChoices Healthcare is affiliated with staff development organizations for developing the skills of their workforce. These partnerships provide ongoing in-house training covering values of care and safety training.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• Xx.com/ContactCHL
• Facebookfacebook.com/ChoicesHealthcare
• LinkedInlinkedin.com/company/choices-healthcare-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choices Healthcare