Beats by Shaz

What Beats by Shaz does

Beats by Shaz is a sole proprietorship based in New Delhi, India, founded in 2017 by Shahroz Ahmad, operating under the brand name "Beats by Shaz." The business produces and sells music beats and instrumentals across Hip-hop, Chillhop, and Lo-fi genres through an online beat store, targeting rappers, singers, music producers, and general musicians who need industry-grade instrumentals for their projects. Core deliverables include pre-made beats available for purchase and licensing, plus custom beat creation services where the producer builds tracks to a customer's specific brief.

The commercial model is direct-to-consumer and one-time license based. Customers browse and purchase beats on the BeatStars marketplace, which serves as the primary storefront and transaction layer; the company's own website (beatsbyshaz.com) functions as a marketing surface that routes buyers to BeatStars. Discoverability and audience-building are supported by a Spotify artist profile under the name "Rapper Shaz," through which the founder also releases original music. Pricing is not publicly disclosed and is negotiated on the BeatStars marketplace. The business has no institutional capital, no parent company, and no disclosed employee headcount beyond a 1-10 range; all production capacity is centered on the founder.

The company's primary differentiator is the founder's individual creative talent, validated by a 2021 publishing deal with Sony Music Publishing (Sony ATV) and BeatStars Publishing, which established administrative and royalty infrastructure for the catalog. Customer evidence is drawn entirely from individual or micro-business buyers; there are no enterprise customers, no contracted retainers, and no disclosed revenue. Distribution is global via BeatStars, but the addressable customer base is long-tail and the operation is structurally a single-creator business rather than a scalable platform.

Name

Beats by Shaz

Legal name

Beats by Shaz

Website

https://beatsbyshaz.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Beats by Shaz is a New Delhi-based sole proprietorship that produces and licenses Hip-hop, Chillhop, and Lo-fi beats and custom instrumentals through its BeatStars storefront, serving independent rappers, singers, producers, and musicians globally.

Ownership category

akta.pro rank

Product category

Music Production Services

NAICS

Record Production and Distribution (51225), Music Publishers (512230)

akta.pro primary industry

Beatmakers & Track Production (MPAIAHAE)

akta.pro secondary industry

Sync Marketplaces & Licensing Platforms (MPAIALAG)

Keywords

• Beat production
• Music instrumentals
• Hip-hop beats
• Lo-fi production
• Beat licensing

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Beat sales and licensing: One-time purchase model for beats sold through BeatStars marketplace. Customers buy individual beats or instrumentals for use in their music projects. Licensing fees are paid upfront for beat usage rights.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Beats by Shaz produces and sells pre-made and custom music beats and instrumentals across Hip-hop, Chillhop, and Lo-fi genres. Customers (rappers, singers, and music producers) browse an online catalog and license beats for use in their projects, primarily through the BeatStars marketplace storefront. The founder, Shahroz Ahmad, also creates and distributes original music as performing artist Rapper Shaz.

Product overview

Beats by Shaz is a single-artist music production operation offering industry-grade beats across Hip-hop, Chillhop, and Lo-fi genres. The core product is the Beats Store on BeatStars, where customers purchase pre-made or custom beats. Music is distributed to Spotify for streaming. The artist Shahroz Ahmad also releases original music as Rapper Shaz, with a publishing deal through Sony Music Publishing (Sony ATV) and BeatStars Publishing since 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Beats Store (BeatStars) Online marketplace storefront where customers browse, purchase, and license pre-made beats across Hip-hop, Chillhop, and Lo-fi genres, with industry-grade production and a straightforward licensing process. Targets independent rappers, singers, music producers, and musicians.
• Custom Beat Creation Service Bespoke beat production service where the founder creates a tailored instrumental to match an individual artist's vision and style, licensed for use in the artist's music projects. Documented in customer testimonials describing custom beats for albums and signature sounds.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Sony Music Publishing (Sony ATV)coreStrategic or Co-development Partner · 1 January 2021Publishing deal signed in 2021 with Sony Music Publishing (Sony ATV) and BeatStars Publishing, establishing Beats by Shaz as a recognized player in the music industry with professional publishing infrastructure support.
• BeatStars PublishingcoreStrategic or Co-development Partner · 1 January 2021Publishing deal signed in 2021 alongside Sony ATV, providing publishing administration services and industry credibility for the beat-making business.
• BeatStarscoreChannel Partner/ Reseller/ DistributorBeatStars serves as the primary marketplace platform for selling and distributing beats. The company maintains a BeatStars storefront where customers can browse and purchase beats.

Recent moves5 records

Expansion highlights3 records

Others

• BeatStars: The global beat marketplace platform where Beats by Shaz's primary storefront lives. It is the infrastructure layer the business depends on for sales, licensing, and publishing administration via BeatStars Publishing — making it the closest ecosystem peer.
• Splice: A subscription-based music production platform offering samples, loops, and production tools. Comparable as adjacent production infrastructure that beatmakers and producers use alongside or instead of selling whole beats online.
• Airbit: A direct competitor to BeatStars as an online beat-selling and licensing marketplace. It serves the same buyer persona (rappers, singers, producers purchasing beats) and represents an alternative platform a beatmaker could use to distribute the same type of catalog.
• UnitedMasters: An independent music distribution and label services platform that helps artists release music while retaining ownership. Comparable as a competing outlet for the founder's own artist releases (Rapper Shaz) and as an alternative to direct-to-Spotify publishing.
• DistroKid: A leading independent music distribution service. Comparable as infrastructure that an artist like Rapper Shaz would use to release original music, and as an adjacent offering in the indie musician's tool stack.
• Traktrain: An online beat marketplace specializing in Hip-hop, Trap, and adjacent genres. Comparable as a competing platform in the same beat-selling space where Beats by Shaz competes for end-buyer attention and listings.
• LANDR: An AI-powered music mastering and production tool provider serving independent musicians. Comparable as adjacent production technology for beatmakers, and a partner/enabler in the same indie-music production workflow.

Emerging players

• BandLab: A free, cloud-based music creation and collaboration platform. Comparable as a destination for creators making beats and instrumentals, and a potential alternative distribution and community channel for an indie producer like Beats by Shaz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beatsbyshaz
• Facebookfacebook.com/beatsbyshaz
• LinkedInlinkedin.com/company/beatsbyshaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beats by Shaz