What HOOC does

HOOC AG is a Swiss-headquartered IoT connectivity vendor founded in 2014 and operating internationally with a wholly-owned German subsidiary (HOOC GmbH, Neuenhagen bei Berlin). The company provides secure remote access, monitoring, and control infrastructure for distributed industrial plants, PLCs/SPS controllers, building automation systems, and IoT endpoints. Its core architecture centers on the HOOC Cloud platform connected via encrypted VPN to a portfolio of nine IoT gateways (Connect X, XM, XF, XH, XT, H, L, E, V series) available as physical hardware, virtual gateways, or embedded software.

The product stack is layered around the gateway-cloud spine. Add-on modules extend functionality into specific use cases: HOOC Access (VPN with Secure Proxy and Smart User Management), HOOC Alert (multi-channel alarm notifications), HOOC Control (remote maintenance), HOOC CrossLink (site-to-site VPN networking), HOOC DataCollect (visualization and automated reporting), HOOC LoRa (LoRaWAN long-range connectivity with remote I/O sensors and actuators), HOOC Embedded (OEM software licensing), and HOOC SoftPLC (software PLC). Mobile and desktop clients (CompactApp, ClientApp) provide operator interfaces. Protocol support includes MQTT, LoRaWAN, and various building automation standards. The platform is positioned around Swiss security and quality standards with InfoGuard third-party security certification, GDPR and Swiss data protection compliance, and "no recurring VPN fees" as a deliberate differentiator against competitors such as Secomea.

HOOC monetizes through hardware sales (gateways, remote I/O, accessories), the FIX model (predefined S/M/L packages with one-time/perpetual pricing and included VPN), the FLEX model (modular customizable services on annual billing), and software/embedded licensing for OEM partners. Distribution combines direct enterprise field sales with personal consultation, a network of authorized resellers (HOOC Distis) across Switzerland and Germany, and an online ordering portal with Stripe payment processing. The customer base spans nine vertical use cases with Building Automation and Industrial Automation flagged as primary segments, plus secondary verticals in Property Management, Smart Home, Smart City, Smart Agriculture, Hospitals/Home Care, Water/Energy Management, and PLC/SPS remote access. The company employs 1-10 people, with Daniel Berchtold serving as Co-Director (Co-CEO) and Gil Beauge as Data Protection Officer.

Name

HOOC

Legal name

HOOC AG

Website

https://hooc.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

HOOC AG is a Swiss IoT vendor providing secure VPN remote access, monitoring, and control for distributed industrial plants, PLCs, and building automation systems via its HOOC Cloud platform, nine gateway models, and modular add-on suite, sold direct and through distributors across Switzerland and Germany.

Ownership category

akta.pro rank

Product category

Industrial IoT Remote Access Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Information (51)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ)

Keywords

• IoT remote access
• Industrial VPN solutions
• Building automation gateways
• PLC remote maintenance
• IoT cloud platform

Headquarters

HQ city

Visp

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of IoT gateway devices (Connect series) as one-time purchases. Gateways are available in multiple models (X, XM, XF, XH, XT, H, L, E, V) for different use cases.
2. FIX Model - Predefined Service Packages: One-time purchase of fixfertige (pre-configured) service packages (S, M, L sizes) with predefined services and functionalities. Both gateway and package are purchased once.
3. FLEX Model - Modular Services: Modular ordering model with freely selectable services and personalized plans for individual customer requirements.
4. Software/Embedded Licensing: HOOC Embedded software integrated into third-party hardware devices for hardware developers and OEM partners.
5. Remote I/O and Accessories: Sale of sensors, actuators, and technical add-on components for LoRaWAN and other IoT solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

HOOC provides an IoT connectivity ecosystem built around a proprietary cloud platform and a family of hardware gateways that enable secure VPN remote access, monitoring, alerting, and control of distributed industrial plants, building automation systems, and PLCs/SPS. The portfolio is sold through direct enterprise sales and a network of authorized distributors across Switzerland and Germany under two purchasing models: FIX (predefined one-time packages) and FLEX (modular subscription services).

Product overview

HOOC AG is a Swiss international company offering a comprehensive IoT gateway and remote management ecosystem. The architecture centers on the HOOC Cloud as the central platform, with HOOC Gateways (Connect series: X, XM, XF, XH, XT, H, L, E, V models) serving as the primary hardware entry point. Add-on modules extend core functionality including Access (VPN), Alert (alarm notifications), Control (remote maintenance), CrossLink (site networking), DataCollect (monitoring & reporting), LoRa (long-range wireless), Embedded (software integration), and SoftPLC (virtual PLC). Mobile access is provided via ClientApp (desktop) and CompactApp (mobile). The portfolio also includes Remote I/O sensors/actuators and accessories. HOOC offers two purchasing models: FIX (pre-configured packages) and FLEX (custom modular solutions).

Differentiator

Problem solved

Functional benefit

Products and services

• HOOC Gateways (Connect Series) Physical IoT gateway devices (Connect X, XM, XF, XH, XT, H, L, E, V models) that connect field sites to the HOOC Cloud via encrypted VPN, enabling remote access, monitoring, and control of distributed plants. Available as hardware gateways, virtual gateways, or embedded software for OEMs; sold as a one-time hardware purchase.
• HOOC Cloud Central cloud platform that aggregates data from connected plants and controllers and enables secure remote access through apps or PC, serving as the orchestration backbone of the HOOC ecosystem for industrial and building automation customers.
• HOOC Access High-performance VPN solution with Secure Proxy web service and Smart User Management, providing encrypted remote access to distributed plants, building systems, and PLCs for industrial and automation customers.
• HOOC Alert Remote alarm notification service that alerts operators in case of system failures via SMS, email, push, or in-app notifications, reducing response time and operational downtime for industrial and building automation sites.
• HOOC Control Remote control solution for building services, technical facilities, and smart homes, enabling remote programming, maintenance, and operation of connected systems.
• HOOC CrossLink Site-to-site VPN and system networking solution for connecting multiple distributed locations, enabling secure and centralized networking across plants, buildings, and remote sites.
• HOOC DataCollect Data visualization and automated reporting solution that combines actual/target value monitoring, trend analysis, and automated data reports for operational insights across distributed plants and buildings.
• HOOC LoRa LoRaWAN-based long-range wireless connectivity solution for transmitting small data packages over long distances, targeted at Smart City and Smart Agriculture applications.
• HOOC Embedded Embedded software that hardware developers and OEMs can integrate into third-party devices, allowing those products to leverage HOOC's cloud connectivity, VPN, and remote management capabilities natively.
• HOOC SoftPLC Software-based PLC (SPS) that runs as programmable logic control software on local equipment, supplementing or replacing hardware PLCs in industrial automation environments without requiring additional hardware.
• HOOC ClientApp Desktop application for remote control and management of HOOC-connected systems from a PC, providing operators with a graphical interface to the HOOC ecosystem.
• HOOC CompactApp Mobile application for remote control and management of HOOC-connected systems from a smartphone or tablet, providing on-the-go access to plants and building systems.
• HOOC Remote I/O's Remote I/O sensors and actuators designed for integration with HOOC's LoRaWAN technology, enabling field-level sensing and actuation in smart city, smart agriculture, and remote monitoring deployments.
• HOOC Accessories Technical add-on components and accessories that complement and extend the functionality of HOOC gateway devices.
• HOOC FIX Model Pre-defined ordering model offering fixed service packages in S, M, and L sizes, each bundling a HOOC gateway with a pre-configured set of services and functionalities as a one-time purchase with no recurring VPN fees.
• HOOC FLEX Model Customizable ordering model that lets customers individually select services from the HOOC ecosystem and configure modular, personalized subscription plans tailored to their specific use case.

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe provides payment processing infrastructure for the HOOC online shop and webshop. HOOC uses Stripe Checkout for payment processing. Customer payment data (credit card, bank account) is collected directly by Stripe, not stored by HOOC.
• InfoGuardcoreTechnology or IntegrationInfoGuard provides security certification for HOOC. The InfoGuard security badge is displayed on the HOOC website footer, indicating compliance with security standards.
• HOOC Distributors (HOOC Distis)coreChannel Partner/ Reseller/ DistributorNetwork of authorized distribution partners (resellers) who sell HOOC gateways and solutions in Switzerland and Germany. Partners have access to logos, images, and marketing materials for promotional purposes.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Emerging players

• u-blox: Swiss-headquartered IoT module and connectivity vendor providing cellular/short-range modules and cloud services. Adjacent peer for industrial/Smart-City connectivity; complementary rather than directly competing in gateways.
• Tibbo Technology: Specialist in IoT controllers, gateways, and programmable devices with AggreGate platform — overlapping with HOOC's programmable gateway/PLC and cloud-monitoring concept for building/industrial monitoring.

Broad incumbents

• HMS Networks: Larger incumbent in industrial communication and IoT, parent of Ewon and Anybus. Competitor across remote-access, industrial protocol gateways, and building-automation connectivity — overlapping with HOOC's gateway, protocol, and embedded offerings.
• Sierra Wireless (Semtech): IoT connectivity and gateway vendor offering cellular/edge gateways and cloud for industrial and smart-city applications. Comparable to HOOC at the IoT-gateway and cloud-platform layer across industrial verticals.
• Cisco (Industrial IoT / IoT Operations): Networking incumbent with industrial-IO and secure-remote-access offerings (Cisco IoT Operations, industrial security). Competes with HOOC's VPN/security positioning for enterprise OT deployments where Cisco's broader stack often displaces specialist vendors.
• Bosch (Building & Industrial IoT): Bosch's building-automation and industrial-IO portfolios compete with HOOC's building-automation, smart-home, and remote-maintenance use cases — particularly via integrated controllers with embedded connectivity.
• Siemens (Industrial IoT / MindSphere): Industrial-automation giant with extensive building/industrial automation (Desigo, SIMATIC) and IoT platform offerings. Bundles remote-access, monitoring, and connectivity — directly competing where HOOC serves Siemens-adjacent end customers.
• Moxa: Global industrial-networking and IoT-gateway vendor with secure remote-access products for industrial controllers. Overlaps HOOC on rugged industrial gateways, VPN connectivity, and protocol support for OT environments.

Direct peers

• Secomea: Denmark-based specialist in secure remote access for industrial equipment and PLCs, explicitly named by HOOC as a competing platform. Closest direct peer given overlapping product (industrial VPN gateways, remote-access cloud, PLC focus).
• Ewon (by HMS Networks): Ewon Cosy/Netbiter/Talk2M provides industrial VPN gateways for remote PLC programming and machine monitoring — functionally equivalent to HOOC's remote-access stack, with similar target customers (machine builders, system integrators).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/smarthomehooc
• Facebookfacebook.com/HOOC.AG
• LinkedInlinkedin.com/company/hooc-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOOC