What all-things does

all-things GmbH is a Swiss private limited company (GmbH) registered in Nussbaumen AG (canton of Aargau, UID CHE-109.035.703) and led by managing director Martin Schmid. The company operates a dual business model combining a communication/marketing agency with a custom furniture design and manufacturing workshop. On the services side, it offers corporate design development, advertising, marketing, consulting, and real-estate-related communication services to small and medium-sized businesses, following a full project lifecycle from definition through realization and control. On the products side, it designs and realizes custom-made furniture — including dining/negotiation tables (Tisch), the Stehpult Robusta standing desk (MDF, 90x170cm, 40mm deck, 2K matte lacquer, Tip-On-Function drawers, internal metal frame), and configurable shelves (freestanding, floating, or hanging) — and is developing the ABC-Lernspiel, a classic tactile learning game.

The company reaches customers through a direct-to-consumer model: its own website (all-things.ch), a mobile phone line (+41 79 791 31 81), email ([email protected]), and a LinkedIn company page. All engagements are quote-based, custom, and project-priced; no public pricing tiers or subscription models are disclosed. The customer base is split across two horizontal segments — individual consumers seeking custom furniture for residential use, and SMEs seeking integrated marketing and corporate identity services — with a minor referral flow into a real-estate partner (Immoniveau.ch).

The underlying technology is craft-based: bespoke furniture fabrication using MDF and custom hardware, and small-scale creative services (layout, typography, identity design). No software platform, no digital product, no API, no application, no patents, and no certifications are disclosed. Operations are confined to Switzerland, with no claim of a global footprint. In its current state, all-things GmbH reads as a micro-agency / atelier hybrid operated by a single founder, with full dependence on quote-by-quote project acquisition.

Name

all-things

Legal name

all-things GmbH

Website

https://all-things.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

all-things GmbH is a Swiss micro-agency in Nussbaumen AG combining custom furniture design and manufacturing (tables, standing desks, shelves, learning games) with communication and marketing services (corporate design, advertising, consulting) for individual consumers and SMBs, operating on a direct-to-consumer, quote-based project model.

Ownership category

akta.pro rank

NAICS

Wood Office Furniture Manufacturing (337211), Furniture and Related Product Manufacturing (337), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Wood Household Furniture, (No Upholstered) (2511), Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Office Furniture & Workspace Accessories Retail (CRALABAE), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Custom furniture design
• Corporate design services
• Marketing consulting services
• Advertising agency services
• Bespoke learning materials

Headquarters

HQ city

Nussbaumen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Custom Furniture Products: Design and realization of custom furniture including tables, standing desks (Stehpult Robusta), shelves, and shelving systems. Products are crafted to customer specifications with materials such as MDF, featuring custom finishes and hardware.
2. Learning Games and Educational Materials: Development and realization of classic learning games and educational materials, including the ABC-Lernspiel currently in development phase. Focus on traditional learning aids in the age of digitalization.
3. Communication and Marketing Services: Corporate design development, advertising, marketing, consulting, and real estate-related communication services. Includes project definition, ideation, concept development, planning, realization, and control.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

all-things GmbH designs and realizes custom furniture (tables, standing desks including the Stehpult Robusta, and shelving systems) crafted to customer specifications from materials such as MDF with custom finishes. The company also develops classic learning games and educational materials (including the ABC-Lernspiel) and provides communication and marketing services covering corporate design, advertising, marketing, consulting, and real-estate-related communication projects.

Product overview

all-things GmbH is a Swiss communication agency offering a diverse portfolio of products and services. Their product offerings include custom furniture pieces (Tisch/Table, Stehpult Robusta standing desk, Regal/Shelf, and ABC-Lernspiel learning game in development) as well as communication and marketing services (Corporate Design, Advertising, Real Estate services, Marketing, and Consulting). The company positions itself as a creative partner for product communication, design, and marketing concepts, as well as for furniture design and realization.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Immoniveau.chminorOthersExternal referral relationship for real estate communication services. The company directs clients with real estate projects to https://immoniveau.ch/ for specialized real estate marketing support, suggesting a loose referral or complementary service relationship rather than formal partnership.

Recent moves5 records

Expansion highlights4 records

Others

• Immoniveau.ch: Swiss real estate marketing and communication service referenced directly by all-things as a referral partner. Relevant as an ecosystem partner operating in an adjacent specialty (real estate marketing) that complements all-things' service offering.

Direct peers

• Bretz: German premium furniture maker specializing in customizable sofas, chairs, tables, and home furnishings with strong design identity. Comparable as a premium custom furniture brand serving design-conscious residential customers with made-to-order products.
• Girsberger: Swiss manufacturer of custom and bespoke furniture including tables, seating, and office solutions, serving both residential and commercial clients. Closely comparable as a Swiss custom furniture maker operating in similar product categories (tables, desks, shelving) with a focus on quality craftsmanship.
• List AG: Swiss office furniture manufacturer producing desks, tables, storage, and workspace solutions for commercial clients. Closely comparable as a Swiss-based maker of office furniture (standing desks, tables, shelving) for the commercial/workspace segment.
• Walter Knoll: German premium furniture manufacturer producing high-end tables, seating, and storage with strong custom and bespoke capabilities. Comparable as a design-forward custom furniture maker serving premium residential and commercial clients with craftsmanship positioning.
• Rod Kommunikation: Swiss communication and marketing agency offering corporate communications, branding, and content services to SMB and enterprise clients. Comparable as a Switzerland-based communications agency serving similar SMB and individual customer segments with similar service offerings (corporate design, marketing, advertising).

Broad incumbents

• USM: Swiss modular furniture manufacturer famous for USM Haller system, producing customizable desks, shelves, and storage. Comparable as a Swiss-based maker of design-forward modular furniture targeting both commercial and residential customers, though at much larger scale.
• Wirz Group: One of Switzerland's largest advertising and communications agency groups, offering full-service marketing, corporate communications, and brand strategy. Comparable as a Swiss communications agency serving similar markets, though at substantially larger scale and broader service portfolio.
• Vitra: Iconic Swiss furniture and design company producing residential and office furniture in collaboration with leading designers. Highly comparable as a Swiss furniture design/manufacturing brand, but at significantly larger scale and broader global footprint.
• Thonet: Historic German furniture manufacturer known for bentwood and modern designs, producing tables, chairs, and shelving for residential and contract markets. Comparable as a heritage furniture maker with custom capabilities, though at much larger scale and broader global presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/all-things-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about all-things