Tashi Cell
TashiCell is Bhutan's second mobile network operator and first private cellular company, offering prepaid and postpaid mobile, 5G, internet leased line, enterprise services, device retail, and mobile money (eTeeru) to consumers and businesses across Bhutan.
- Company typePrivate
- Founded2007
- HeadquartersThimphu, Bhutan
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Tashi Cell does
Tashi InfoComm Private Limited, operating as TashiCell, is the first private cellular operator in Bhutan and the country's second mobile network operator overall. Incorporated on January 23, 2007 after winning an international bid, TashiCell is a subsidiary of the diversified Tashi Group of Companies, which also controls Bhutan Airlines, T Bank Ltd, Druk Hotels, and Pemako Hotels. The company is headquartered in Thimphu and operates exclusively within the Bhutanese market, employing between 251 and 500 staff.
TashiCell's core business is mobile telecommunications, running a multi-generation cellular network spanning 2G, 3G, 4G LTE, and 5G with supporting VoLTE and eSIM capabilities. Its product portfolio is divided into consumer services (prepaid and postpaid SIM, Tourist SIM, Student Plans, 5G Mobile Data, ringback tones via TashiTunes), enterprise services (Internet Leased Line, IP Transit, Data Centre, Bulk SMS, SMSC Gateway, Toll Free, CUG, Web/Mail Hosting), and retail (sale of iPhones, Samsung, Vivo, Xiaomi, and Honor devices with EMI). The company also operates the eTeeru mobile money and digital wallet platform, extending its footprint into transaction-fee financial services for agents, merchants, and consumers.
The business model combines recurring subscription revenue from mobile and ILL services, transactional revenue from eTeeru and device sales, and unit-pricing revenue from VAS such as ringback tones. Go-to-market is direct-to-consumer and direct-to-enterprise through a nationwide network of customer care centers, online self-service portals, the MyTashiCell app, and a dedicated enterprise sales team. Distribution is supported by 24/7 customer service via the 7700 short code and digital self-care channels.
Tashi Cell firmographics
Firmographics- Name
- Tashi Cell
- Legal name
- Tashi InfoComm Private Limited
- Website
- https://tashicell.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TashiCell is Bhutan's second mobile network operator and first private cellular company, offering prepaid and postpaid mobile, 5G, internet leased line, enterprise services, device retail, and mobile money (eTeeru) to consumers and businesses across Bhutan.
- Ownership category
- akta.pro rank
Tashi Cell industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)
- akta.pro secondary industry
- Carrier Billing & Telco Mobile Money (FSAMAEAD)
Keywords
Where Tashi Cell is headquartered
LocationHeadquarters
- HQ city
- Thimphu
- HQ country
- Bhutan
- HQ region
- Asia
Offices1 record
Markets served
Tashi Cell business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Mobile Services: Revenue from prepaid and postpaid mobile services including airtime, data packages, SIM sales, and international roaming charges
- Internet Leased Line: Business internet connectivity services with dedicated bandwidth, IP transit, and related enterprise solutions
- Mobile Devices Sales: Sale of mobile devices including iPhones, iPads, Samsung, Vivo, Xiaomi, and Honor phones
- Value Added Services: Revenue from VAS including TashiTunes (ringback tones), bulk SMS, toll-free services, web hosting, and data cards
- eTeeru Mobile Payment: Digital payment and mobile wallet services for agents and merchants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Prepaid mobile services with pay-as-you-go and package options |
| Subscription | Monthly | Postpaid monthly billing services |
| Subscription | Monthly | 5G Mobile Data packages (eMBB) |
| Subscription | Monthly | Internet Leased Line for businesses |
| Unit Pricing | Pay-as-you-go | TashiTunes ringback tones |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Tashi Cell product offering
Product offeringCore offering
Tashi Cell is a mobile network operator that provides cellular voice, mobile data, and internet connectivity services across Bhutan. It offers prepaid and postpaid mobile subscriptions, 5G/4G LTE data services, internet leased lines for enterprises, mobile money (eTeeru), and value-added services such as bulk SMS, toll-free, and caller ringback tones (TashiTunes). The company also retails mobile devices and provides hosted services like web/mail hosting and data centre colocation.
Product overview
TashiCell operates as a telecommunications provider offering a comprehensive suite of mobile and internet services. The portfolio includes prepaid and postpaid SIM offerings, 5G mobile data services, Internet Leased Line (ILL) connectivity, and mobile device sales (iPhones, Samsung, Vivo, Xiaomi, Honor). Additional services encompass value-added offerings such as eSIM, VoLTE, CRBT/TashiTunes for ringback tones, SMSC Gateway, Bulk SMS, Toll Free services, Closed User Group (CUG), Friends and Family (FnF), Web/Mail Hosting, and Data Centre facilities. The company also provides self-service portals (MyTashiCell App) and mobile financial services through the eTeeru platform. The architecture follows a traditional telco model with consumer mobile services as the core offering, supplemented by enterprise connectivity solutions and digital services.
Differentiator
Problem solved
Functional benefit
Products and services
- Prepaid Mobile Service
Companies that use Tashi Cell
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Tashi Cell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Tashi Cell partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Tashi Group of Companies (Parent)coreTashiCell is a separate entity under Tashi Group of Companies. As part of the group, the company benefits from cross-promotion with sister companies including Bhutan Airlines, T Bank Ltd, Druk Hotels, and Pemako Hotels.
- Royal Government of BhutancoreTashiCell operates as the second cellular operator in Bhutan following an international bid process, with regulatory oversight from government authorities for telecom operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Tashi Cell competitors and assessment
Company assessmentEmerging players
- Tigo (Millicom): Millicom's Tigo brand operates mobile networks across smaller emerging markets in Latin America and Africa with similar duopoly/oligopoly dynamics and mobile money offerings (Tigo Money).
Direct peers
- Bhutan Telecom: State-owned incumbent mobile network operator in Bhutan and TashiCell's only direct competitor in the country's cellular duopoly. Most directly comparable on geography, customer base, and service offerings.
Regional players
- Dialog Axiata: Leading mobile operator in Sri Lanka serving a similarly small island market with comparable enterprise services, mobile money (eZ Cash), and digital ecosystem plays. Strong structural analog.
- Ncell: Second-largest mobile operator in Nepal, operating in a similarly mountainous South Asian small market with comparable subscriber economics and regulatory dynamics. Highly relevant regional comparable.
- Nepal Telecom: State-owned incumbent telecom of Nepal, comparable as a regional South Asian incumbent operating in a small, topographically challenging market with similar ARPU constraints.
Broad incumbents
- Bharti Airtel: Major pan-India and South Asian telecom incumbent with comparable full-stack mobile services, broadband, and digital wallet offerings (Airtel Payments Bank). Relevant scale comparable.
- Grameenphone: Dominant mobile operator in Bangladesh with extensive mobile financial services (bKash-related ecosystem). Comparable as a South Asian MNO that has built adjacent digital services on top of core telecom.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tashi Cell social profiles
Digital presenceTashi Cell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tashi Cell leadership team
Management profileNumber of profiles
Tashi Cell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tashi Cell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tashi Cell
What does Tashi Cell do?
Tashi Cell is a mobile network operator that provides cellular voice, mobile data, and internet connectivity services across Bhutan. It offers prepaid and postpaid mobile subscriptions, 5G/4G LTE data services, internet leased lines for enterprises, mobile money (eTeeru), and value-added services such as bulk SMS, toll-free, and caller ringback tones (TashiTunes). The company also retails mobile devices and provides hosted services like web/mail hosting and data centre colocation.
Is Tashi Cell a public or private company?
Tashi Cell is a private company. It is classified as corporate owned and is currently operating.
When was Tashi Cell founded?
Tashi Cell was founded in 2007. It employs 251 to 500 people.
Where is Tashi Cell based?
Tashi Cell is headquartered in Thimphu, Bhutan, in the Asia region.
How does Tashi Cell make money?
Five revenue lines are on record. Mobile Services are the primary driver. The others are internet Leased Line, mobile Devices Sales, value Added Services and eTeeru Mobile Payment.
Who are Tashi Cell's main competitors?
Tigo (Millicom) is listed as an emerging player. Bhutan Telecom is listed as a direct peer. Regional players are Dialog Axiata, Ncell and Nepal Telecom. Broad incumbents are Bharti Airtel and Grameenphone.
Does Tashi Cell have an API?
No public API is recorded for Tashi Cell.
What industry is Tashi Cell in?
Tashi Cell's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAAAG, Fixed Wireless Access (FWA) Mobile Operators, with a secondary code of FSAMAEAD, Carrier Billing & Telco Mobile Money. Its NAICS code is 5171 and its SIC code is 4812.