Healing Arts Family Medicine

What Healing Arts Family Medicine does

Healing Arts Family Medicine is a small for-profit private medical practice headquartered in Loveland, Colorado, founded in 1979. Per its firmographic record, the practice provides preventive care, family medicine, and acute care services, employing between 11 and 50 staff. Its operational footprint and service model are consistent with a community-based primary care provider serving individual patients and families in the Loveland/Northern Colorado market; no specific service line extensions, payer contracts, or technology stack details are disclosed for the standalone practice.

The detailed source material aggregated alongside the firmographic block describes Optum Colorado — a regional division of Optum, Inc. (a UnitedHealth Group subsidiary) operating 84 clinic locations across the Colorado front range, including New West Physicians and MDVIP concierge partnerships. This material does not directly describe Healing Arts Family Medicine and should not be treated as first-party evidence about the practice; it is noted here only for transparency regarding the input aggregation.

No revenue, pricing, business model, or product/technology details specific to Healing Arts Family Medicine are disclosed in the input beyond the high-level service description (preventive care, family medicine, acute care) and the small-employee-band indicator. As a result, the analytical picture is necessarily limited to what the firmographics alone support.

Name

Healing Arts Family Medicine

Legal name

Optum Colorado

Website

https://healingartsfamilymedicine.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Healing Arts Family Medicine is a small, private primary care practice in Loveland, Colorado, founded in 1979, providing preventive, family, and acute care services to local patients with 11-50 employees.

Ownership category

akta.pro rank

Product category

Family Medicine

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAA

Independent Primary Care Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• Family medicine
• Preventive care
• Acute care
• Primary healthcare
• Family health services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels4 records

Marketing channels4 records

Core offering

Healing Arts Family Medicine provides preventive care, family medicine, and acute care services. The for-profit private practice is based in Loveland, Colorado, and operates as a community healthcare provider. The clinic serves individual patients and families seeking routine and urgent primary medical care.

Product overview

Optum Colorado offers a comprehensive healthcare platform comprising multiple integrated services: primary care, specialty care, pediatrics, virtual care, concierge medicine (MDVIP), dermatology, gastroenterology, and sleep medicine. The platform includes pharmacy benefit management through Optum Rx with home delivery, specialty pharmacy, and infusion services, plus consumer-facing tools like divvyDOSE and Genoa Healthcare for mental health support. Patients access care through MyChart (Epic-based patient portal), mobile applications, and virtual care capabilities. The ecosystem serves the Colorado front range across 84 locations.

Differentiator

Problem solved

Functional benefit

Brands

• New West Physicians: Primary and pediatric care clinics operating under the Optum Colorado network
• MDVIP

Products and services

• Preventive Care
• Family Medicine
• Acute Care

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• New West PhysicianscoreStrategic or Co-development PartnerNew West Physicians is part of the Optum Colorado network, providing primary and pediatric care services. They operate 27 clinics offering integrated mental health services as part of the comprehensive healthcare delivery model.
• MDVIPminorStrategic or Co-development PartnerMDVIP partnership offers concierge medicine with an array of preventive services and advanced testing not typically covered by commercial insurance or standard medicine. This enhances Optum's service offerings with premium personalized care.
• Epic Systems (MyChart)coreTechnology or IntegrationEpic MyChart patient portal enables patients to access medical records, message care teams, make appointments, pay bills, and request medication refills. Serves as the digital engagement platform for patient interactions.

Scale indicators4 records

Expansion highlights1 record

Broad incumbents

• UCHealth: Colorado-based academic health system operating primary care clinics, urgent care, and specialty services across the front range. Provides direct competition for primary care patients in the Loveland market.
• SCL Health (now Intermountain Healthcare): Colorado-anchored health system now part of Intermountain, operating primary care clinics across the front range. Provides similar family medicine, preventive care, and integrated services.
• One Medical (Amazon): National membership-based primary care group now owned by Amazon, with a tech-forward patient experience and Epic integration. Comparable in family medicine scope, though at much greater scale.
• Banner Health: Multi-state non-profit health system with primary care clinics in northern Colorado including Loveland and Fort Collins. Comparable primary care delivery model with deeper regional infrastructure.
• Centura Health: Large Colorado-headquartered health system with extensive primary care and specialty services across the front range. Competes for the same Loveland-area patient panel with greater scale and payer leverage.
• VillageMD: Primary care platform affiliated with Walgreens, focused on value-based care for adults and seniors. Comparable in delivering integrated, outcomes-oriented primary care at multi-site scale.

Direct peers

• MDVIP: National concierge medicine network referenced as a partner within the Optum Colorado ecosystem. Comparable because it operates in the same premium/preventive primary care niche Healing Arts Family Medicine could pursue.
• New West Physicians: Colorado primary and pediatric care group operating 27 clinics, already identified as part of the broader Optum Colorado network alongside Healing Arts Family Medicine. Directly comparable in service mix and regional footprint.

Emerging players

• Oak Street Health (CVS Health): Value-based primary care group for older adults, now part of CVS Health. Comparable as a tech-enabled, integrated primary care model targeting chronic and preventive care.

Regional players

• HealthONE: Denver-metro health system operating primary care, specialty, and hospital services. Comparable as a regional competitor for primary care patients in the Colorado front range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/optum
• Facebookfacebook.com/myOptum
• LinkedInlinkedin.com/company/healing-arts-family-medicine
• Instagraminstagram.com/optum/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Arts Family Medicine